Podcast
Questions and Answers
What is module number four about?
What is module number four about?
- Social media
- Salon marketing
- Script writing (correct)
- Gift card strategies
What is the purpose of using scripts in the salon?
What is the purpose of using scripts in the salon?
- To maximize gift card sales (correct)
- To create a flow in the salon
- To train new front desk staff
- To develop your own words
What does the speaker suggest doing with the scripts?
What does the speaker suggest doing with the scripts?
- Using them until you develop your own
- Printing them out and carrying them around (correct)
- Sharing them with new front desk staff
- Putting them at the front desk
During which step of the salon process should gift cards be mentioned?
During which step of the salon process should gift cards be mentioned?
What is the incentive for purchasing a $100 gift card?
What is the incentive for purchasing a $100 gift card?
What is the purpose of the salon tour script?
What is the purpose of the salon tour script?
When should the sale of gift cards be closed?
When should the sale of gift cards be closed?
Which company is mentioned as a provider of voice over on hold services?
Which company is mentioned as a provider of voice over on hold services?
What is the purpose of having a voice over on hold script?
What is the purpose of having a voice over on hold script?
What is the recommended approach for putting customers on hold?
What is the recommended approach for putting customers on hold?
What is the benefit of selling gift cards online as E gift cards?
What is the benefit of selling gift cards online as E gift cards?
Which department at Summit Salon Business Center should you reach out to for help with social media?
Which department at Summit Salon Business Center should you reach out to for help with social media?
What are some of the tasks you need to complete for the homework?
What are some of the tasks you need to complete for the homework?
What educational resources are recommended to pair with this series?
What educational resources are recommended to pair with this series?
What does the front desk tracking system and USB toolkit help with?
What does the front desk tracking system and USB toolkit help with?
Which salon has a navigation bar that allows you to easily find where gift cards are located?
Which salon has a navigation bar that allows you to easily find where gift cards are located?
What does the Facebook post from Shear Art offer?
What does the Facebook post from Shear Art offer?
What options are available for receiving a gift card from Salon Hurt?
What options are available for receiving a gift card from Salon Hurt?
What does the Facebook post from Genesis Salon and Spa mention about their gift cards?
What does the Facebook post from Genesis Salon and Spa mention about their gift cards?
True or false: Module number four is about gift card strategies.
True or false: Module number four is about gift card strategies.
True or false: Using scripts can help maximize gift card sales.
True or false: Using scripts can help maximize gift card sales.
True or false: The speaker recommends printing out the scripts and using them for training new front desk staff.
True or false: The speaker recommends printing out the scripts and using them for training new front desk staff.
True or false: The four step phone script should be adjusted to include information about gift cards.
True or false: The four step phone script should be adjusted to include information about gift cards.
True or false: Gift cards can be mentioned during the check-in process as part of the four step check-in.
True or false: Gift cards can be mentioned during the check-in process as part of the four step check-in.
True or false: Gift cards are included as part of the four step salon tour.
True or false: Gift cards are included as part of the four step salon tour.
True or false: The sale of gift cards should be closed during the four step checkout process.
True or false: The sale of gift cards should be closed during the four step checkout process.
True or false: Voice on hold that talks about your brand and upcoming promotions is the best practice.
True or false: Voice on hold that talks about your brand and upcoming promotions is the best practice.
True or false: Beauty on hold.com is a company that offers voice over on hold services.
True or false: Beauty on hold.com is a company that offers voice over on hold services.
True or false: E-gift card sales have seen a 200% growth over the last year.
True or false: E-gift card sales have seen a 200% growth over the last year.
True or false: Shear Art has a colorful and easy-to-use website for gift card sales.
True or false: Shear Art has a colorful and easy-to-use website for gift card sales.
True or false: Social media is not going anywhere?
True or false: Social media is not going anywhere?
True or false: The speaker encourages the audience to complete the full gift card sales plan?
True or false: The speaker encourages the audience to complete the full gift card sales plan?
True or false: The front desk script guide is recommended for each front desk team member?
True or false: The front desk script guide is recommended for each front desk team member?
True or false: The front desk tracking system and USB toolkit help with systematizing the front desk and motivating the front desk team?
True or false: The front desk tracking system and USB toolkit help with systematizing the front desk and motivating the front desk team?
Salon Hurt offers two options for receiving a gift card: picking it up at the salon or having it shipped for a $2 flat rate.
Salon Hurt offers two options for receiving a gift card: picking it up at the salon or having it shipped for a $2 flat rate.
Genesis Salon and Spa has a navigation bar on their website that makes it easy to find where gift cards are located.
Genesis Salon and Spa has a navigation bar on their website that makes it easy to find where gift cards are located.
The Facebook post from Genesis Salon and Spa mentions a testimonial that gives potential customers confidence in their salon.
The Facebook post from Genesis Salon and Spa mentions a testimonial that gives potential customers confidence in their salon.
Shear Art's Facebook post offers a chance to win a $50 gift card by tagging someone and listing their special occasion.
Shear Art's Facebook post offers a chance to win a $50 gift card by tagging someone and listing their special occasion.
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Study Notes
Strategies for Selling Gift Cards and Maximizing Sales
- This module focuses on gift card strategies for salons.
- The goal is to help salon owners have a plan for selling gift cards.
- Scripts and social media are discussed as tools for effectively communicating gift card promotions.
- The scripts cover various areas such as phone interactions, check-ins, salon tours, checkouts, and voice on hold.
- The scripts provide luxury language to entice customers to purchase gift cards.
- The four-step phone script is mentioned as a starting point for incorporating gift card promotions into phone interactions.
- The four-step check-in process is highlighted as an opportunity to mention gift card promotions.
- The four-step salon tour process can also include mentioning the availability of gift cards.
- The four-step checkout process can be used to close the sale for gift cards.
- Voice on hold is suggested as a way to promote gift cards and engage customers.
- Beautyonhold.com is recommended as a company that can help create voice over on hold scripts.
- The importance of having a website that allows for online gift card sales is emphasized, with examples of salon websites that have user-friendly gift card purchase options.
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