GCS Mod 4 Scripts and Social Media
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Questions and Answers

What is module number four about?

  • Social media
  • Salon marketing
  • Script writing (correct)
  • Gift card strategies

    • What is the purpose of using scripts in the salon?

  • To maximize gift card sales (correct)
  • To create a flow in the salon
  • To train new front desk staff
  • To develop your own words

    • What does the speaker suggest doing with the scripts?

  • Using them until you develop your own
  • Printing them out and carrying them around (correct)
  • Sharing them with new front desk staff
  • Putting them at the front desk

    • During which step of the salon process should gift cards be mentioned?

    <p>Check in</p> Signup and view all the answers

    What is the incentive for purchasing a $100 gift card?

    <p>Chance to spin the prize wheel</p> Signup and view all the answers

    What is the purpose of the salon tour script?

    <p>To promote gift cards</p> Signup and view all the answers

    When should the sale of gift cards be closed?

    <p>During checkout</p> Signup and view all the answers

    Which company is mentioned as a provider of voice over on hold services?

    <p>Beauty on hold.com</p> Signup and view all the answers

    What is the purpose of having a voice over on hold script?

    <p>To make money</p> Signup and view all the answers

    What is the recommended approach for putting customers on hold?

    <p>Voice over on hold that talks about your brand</p> Signup and view all the answers

    What is the benefit of selling gift cards online as E gift cards?

    <p>Increased sales</p> Signup and view all the answers

    Which department at Summit Salon Business Center should you reach out to for help with social media?

    <p>Social Media Specialist</p> Signup and view all the answers

    What are some of the tasks you need to complete for the homework?

    <p>Develop front desk scripts</p> Signup and view all the answers

    What educational resources are recommended to pair with this series?

    <p>Front desk script guide</p> Signup and view all the answers

    What does the front desk tracking system and USB toolkit help with?

    <p>Tracking front desk performance</p> Signup and view all the answers

    Which salon has a navigation bar that allows you to easily find where gift cards are located?

    <p>Genesis Salon and Spa</p> Signup and view all the answers

    What does the Facebook post from Shear Art offer?

    <p>A chance to win a $50 gift card</p> Signup and view all the answers

    What options are available for receiving a gift card from Salon Hurt?

    <p>Pick up at the salon or have it wrapped and sent for $2</p> Signup and view all the answers

    What does the Facebook post from Genesis Salon and Spa mention about their gift cards?

    <p>They are always the envy of the party</p> Signup and view all the answers

    True or false: Module number four is about gift card strategies.

    <p>True</p> Signup and view all the answers

    True or false: Using scripts can help maximize gift card sales.

    <p>True</p> Signup and view all the answers

    True or false: The speaker recommends printing out the scripts and using them for training new front desk staff.

    <p>True</p> Signup and view all the answers

    True or false: The four step phone script should be adjusted to include information about gift cards.

    <p>True</p> Signup and view all the answers

    True or false: Gift cards can be mentioned during the check-in process as part of the four step check-in.

    <p>True</p> Signup and view all the answers

    True or false: Gift cards are included as part of the four step salon tour.

    <p>True</p> Signup and view all the answers

    True or false: The sale of gift cards should be closed during the four step checkout process.

    <p>True</p> Signup and view all the answers

    True or false: Voice on hold that talks about your brand and upcoming promotions is the best practice.

    <p>True</p> Signup and view all the answers

    True or false: Beauty on hold.com is a company that offers voice over on hold services.

    <p>True</p> Signup and view all the answers

    True or false: E-gift card sales have seen a 200% growth over the last year.

    <p>True</p> Signup and view all the answers

    True or false: Shear Art has a colorful and easy-to-use website for gift card sales.

    <p>True</p> Signup and view all the answers

    True or false: Social media is not going anywhere?

    <p>True</p> Signup and view all the answers

    True or false: The speaker encourages the audience to complete the full gift card sales plan?

    <p>True</p> Signup and view all the answers

    True or false: The front desk script guide is recommended for each front desk team member?

    <p>True</p> Signup and view all the answers

    True or false: The front desk tracking system and USB toolkit help with systematizing the front desk and motivating the front desk team?

    <p>True</p> Signup and view all the answers

    Salon Hurt offers two options for receiving a gift card: picking it up at the salon or having it shipped for a $2 flat rate.

    <p>True</p> Signup and view all the answers

    Genesis Salon and Spa has a navigation bar on their website that makes it easy to find where gift cards are located.

    <p>True</p> Signup and view all the answers

    The Facebook post from Genesis Salon and Spa mentions a testimonial that gives potential customers confidence in their salon.

    <p>True</p> Signup and view all the answers

    Shear Art's Facebook post offers a chance to win a $50 gift card by tagging someone and listing their special occasion.

    <p>True</p> Signup and view all the answers

    Study Notes

    Strategies for Selling Gift Cards and Maximizing Sales

    • This module focuses on gift card strategies for salons.
    • The goal is to help salon owners have a plan for selling gift cards.
    • Scripts and social media are discussed as tools for effectively communicating gift card promotions.
    • The scripts cover various areas such as phone interactions, check-ins, salon tours, checkouts, and voice on hold.
    • The scripts provide luxury language to entice customers to purchase gift cards.
    • The four-step phone script is mentioned as a starting point for incorporating gift card promotions into phone interactions.
    • The four-step check-in process is highlighted as an opportunity to mention gift card promotions.
    • The four-step salon tour process can also include mentioning the availability of gift cards.
    • The four-step checkout process can be used to close the sale for gift cards.
    • Voice on hold is suggested as a way to promote gift cards and engage customers.
    • Beautyonhold.com is recommended as a company that can help create voice over on hold scripts.
    • The importance of having a website that allows for online gift card sales is emphasized, with examples of salon websites that have user-friendly gift card purchase options.

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