Questions and Answers
Who discovered the Philippines?
Ferdinand Magellan
What is the name of the trade that involved wooden boats sailing between Mexico and the Philippines?
Galleon trade
What year marked the start of a more orderly tourism activity in the Philippines?
1947
What were the names of the airliners that brought passengers to Manila in the 1920s?
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Colorum means ______ tour handling.
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What was the name of the first tourism and hospitality association organized in the Philippines?
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Who discovered the Philippines?
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What was the primary reason for the start of organized tourism activities in the Philippines?
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The use of 'colorum' vehicles was officially illegal during the early tourism period.
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What year did more orderly tourism activities start in the Philippines?
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Which organization was established to regulate the tourism industry in the Philippines?
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What negative impact did the 1960s and 1970s crises have on tourism in the Philippines?
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Tourism in the Philippines prospered only after the declaration of Martial Law in 1972.
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Tourism and hospitality in the Philippines is a result of continuous development and ______.
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What is one goal of the Department of Tourism in the Philippines?
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What does the estimate of $110 per day refer to?
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Rising disposable income leads to reduced travel opportunities.
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Study Notes
Development of Tourism and Hospitality in the Philippines
- Early tourism in the Philippines began with original inhabitants searching for food.
- Introduction of tourism correlated with the arrival of Ferdinand Magellan in the Philippines.
- Galleon trade facilitated transportation, connecting the Philippines with Mexico via wooden boats.
- The invention of airplanes dramatically reduced travel time, enabling Americans to reach Manila in just two weeks using Pan-American Airways airclippers.
- In the 1920s, steamships like the "China Clipper" and "Manila Clipper" brought international passengers to Manila through Hong Kong.
Colorum and Informal Transportation
- Entrepreneurs provided inland tours using unregistered vehicles known as "colorum," which means illegal in the tourism context.
- Colorum vehicles operated without registration for public use but were tolerated by the government due to the undeveloped state of tourism.
Formalization of Tourism Activities
- In 1947, a more structured tourism environment emerged with the involvement of steamships and airlines servicing the Philippines from other nations.
- By 1952, the Philippine Tourist and Travel Association (PTTA) was established as the first tourism and hospitality association.
- PTTA was created to consolidate existing travel establishments catering to domestic and international tourists.
Historical Development of Tourism and Hospitality in the Philippines
- Tourism in the Philippines began with the native inhabitants searching for food.
- Ferdinand Magellan's discovery marked the formal start of tourism in the country.
- The Galleon Trade connected Mexico to the Philippines, enhancing transportation.
- The advent of airplanes significantly reduced travel time; Americans could reach Manila in two weeks via Pan-American Airways clippers.
- During the 1920s, steamships like the "China Clipper" and "Manila Clipper" transported passengers via Hong Kong.
- Private car and coach operators known as "colorum" (illegal transport) emerged, providing inland tours to travelers.
Regulatory Developments
- By 1947, a more organized tourism sector began to take shape, with steamships and airlines increasing service.
- The Philippine Tourist and Travel Association (PTTA) was founded in 1952 to unify travel establishments serving domestic and international tourists.
- The government funded PTTA to promote tourism and hospitality, while the Board of Travel and Tourist Industry (BTTI) regulated the industry.
Challenges and Resurgence
- The 1960s to 1970s were marked by economic, social, and political crises that hindered tourism growth.
- Accommodation issues and limited airline incentives hampered promotion of the Philippines as a tourist destination.
- Martial Law in 1972 led to improved conditions for tourism, including enhanced safety and facilities, resulting in a temporary tourist boom.
Current Strategies for Tourism Development
- The Department of Tourism implemented various plans to create a positive experience for tourists during their entry, stay, and departure.
- Goals include increasing visitor arrivals, especially from nearby markets like Japan.
- Longer tourist stays are encouraged, with a target of 11 days and daily spending increased to $110 through enhanced attractions and services.
- Domestic tourism expansion aims to provide affordable packages and new facilities for lower-income groups.
- Private sector investment is promoted to enhance capacity.
- Training programs are being expanded to professionalize the tourism and hospitality labor force.
Infrastructure and Service Enhancement
- Major tourism infrastructure projects are in progress to support growth.
- Classification of tourist facilities to meet international standards is emphasized.
- Strict enforcement of standards for tour facilities is essential for quality assurance.
- Self-regulation within tourism sectors is encouraged, along with comprehensive national and destination tourism plans.
- Close collaboration with private sectors for product development and local government engagement through tourism councils is promoted.
Positive Factors Affecting Tourism Growth
- Increasing disposable income among families contributes to greater travel opportunities.
- The trend of dual-income households leads to surplus income available for leisure activities and travel.
- The rising number of retirees also boosts the tourism and hospitality sector as they seek travel experiences.
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Description
Explore the development of tourism and hospitality in the Philippines from its early days to modern times. This module covers notable events, such as the arrival of Ferdinand Magellan and the impact of the galleon trade. Understand how transportation advancements influenced the growth of the tourism industry.
