Philippine History: Media and Journalism
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The Propaganda Movement published its own ______________ called La Solidaridad.

newspaper

Broadcast media uses ______________ to reach their audience.

airwaves

The Philippines' first TV broadcast channel was ______________, owned by Antonio Quirino.

DZAQ-TV

New media uses ______________ to distribute or exhibit content.

<p>technologies like the Internet</p> Signup and view all the answers

Media convergence is the coming together of different equipment and tools for producing and distributing ______________.

<p>news</p> Signup and view all the answers

The Philippines' first internet connection was established on ______________, 1994.

<p>March 29</p> Signup and view all the answers

Print media is an example of ______________ media that came out once every two weeks.

<p>La Solidaridad</p> Signup and view all the answers

Media act as channels of ______________ and knowledge through which citizens communicate with each other and make informed decisions.

<p>information</p> Signup and view all the answers

The oldest form of media is _______________, which is closest to the emergence of the printing press.

<p>Print Media</p> Signup and view all the answers

Mass media refers to channels of communication that involve transmitting information in some way, shape or form to large numbers of _______________.

<p>people</p> Signup and view all the answers

Mass communication is the process whereby media organizations produce and transmit messages to large _______________.

<p>publics</p> Signup and view all the answers

The term 'media' is a _______________ form of the word 'medium'.

<p>plural</p> Signup and view all the answers

Media can be a source of _______________, fantasy, and imagination.

<p>entertainment</p> Signup and view all the answers

Print media played an important role in the _______________ of the Philippines.

<p>independence</p> Signup and view all the answers

Media evolution has changed the way people _______________ information.

<p>communicate</p> Signup and view all the answers

Mass media is the primary means of communication used to reach the vast majority of the _______________ public.

<p>general</p> Signup and view all the answers

Media provide us with much of what we learn about the world beyond our ______________ experience.

<p>immediate</p> Signup and view all the answers

Media function as a ______________ of the government in all its forms promoting transparency in public life.

<p>watchdog</p> Signup and view all the answers

Media are essential facilitators of ______________ processes and one of the guarantors of free and fair elections.

<p>democratic</p> Signup and view all the answers

Media are a vehicle for ______________ expression and cultural cohesion within and between nations.

<p>cultural</p> Signup and view all the answers

People used the power of steam, developed machine tools, established ______________ production and manufacturing of various products.

<p>iron</p> Signup and view all the answers

During the prehistoric age, people discovered ______________, developed paper from plants and forged equipment or weapon through stone, bronze, copper and iron.

<p>fire</p> Signup and view all the answers

Media function as a means by which a society learns about itself and builds a sense of ______________.

<p>community</p> Signup and view all the answers

Media are a means of ______________ through which people use to hear popular songs, watch their favorite shows, or see the latest events.

<p>mass</p> Signup and view all the answers

Study Notes

  • The Propaganda Movement published a newspaper called La Solidaridad, which was their official organ and was published every two weeks, with its first issue on November 15, 1895.
  • La Solidaridad was an important factor in the Philippines' fight for independence.

Broadcast Media

  • Includes radio and television, which use airwaves to reach their audience.
  • The Philippines' first TV broadcast channel was DZAQ-TV, owned by Antonio Quirino, and operated from 6pm to 10pm daily, with a 50-mile radius reach.

New Media

  • Uses technologies like the Internet to distribute or exhibit content.
  • Relying on printed and broadcast media as a platform to gain a wider audience.
  • The Philippines' first internet connection was established on March 29, 1994, by Benjie Tan at a PLDT network center in Makati City.

Media Convergence

  • Refers to the coming together of different equipment and tools for producing and distributing news.
  • A blending of the media, telecommunications, and computer industries.
  • Combining old and new media, joining together of different media sources.

Functions of Media

  • Act as channels of information and knowledge for citizens to communicate and make informed decisions.
  • Facilitate informed debates between diverse social actors.
  • Provide knowledge about the world beyond immediate experience.
  • Facilitate a sense of community and help a society learn about itself.
  • Function as a watchdog of the government, promoting transparency and public scrutiny.
  • Essential facilitators of democratic processes and guarantors of free and fair elections.
  • Vehicles for cultural expression and cultural cohesion within and between nations.
  • Advocates and social actors in their own right, respecting pluralistic values.

Evolution of Media

  • Prehistoric Age (1500 BC – 1500 AD): People discovered fire, developed paper from plants, and forged equipment or weapons through stone, bronze, copper, and iron.

Mass Media and Mass Communication

  • Mass media refers to technology tools intended to reach a mass audience, and primary means of communication used to reach the vast majority of the general public.
  • Mass communication is the process of producing and transmitting messages to large publics and the process by which those messages are sought, used, understood, and influenced by the audience.

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Test your knowledge of the Philippine History, specifically on the Propaganda Movement and the development of media in the Philippines, including print and broadcast media.

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