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Questions and Answers
What type of outlet is mentioned in the exhibits?
What type of outlet is mentioned in the exhibits?
- Online marketplace
- Exclusive Brand Outlet (correct)
- Discount store chain
- Warehouse club
What does the document state regarding the use of copying or posting?
What does the document state regarding the use of copying or posting?
- It is prohibited and considered infringement. (correct)
- It is encouraged for educational purposes.
- It requires no special permission to share.
- It is a common practice among students.
Which of the following statements is true regarding the copyright information provided?
Which of the following statements is true regarding the copyright information provided?
- It is specific to a particular time frame. (correct)
- Copyright lasts indefinitely.
- All content is in the public domain.
- Copyright can be ignored for educational use.
What aspect of Peter England's brand awareness is mentioned as being strong?
What aspect of Peter England's brand awareness is mentioned as being strong?
Which characteristic is NOT associated with the brand Peter England according to the research?
Which characteristic is NOT associated with the brand Peter England according to the research?
What age demographic did some respondents feel particularly represented Peter England's appeal?
What age demographic did some respondents feel particularly represented Peter England's appeal?
In the context of the research, which item was NOT used to equate Peter England with other categories?
In the context of the research, which item was NOT used to equate Peter England with other categories?
What did the market research team realize about the perceptions of Peter England?
What did the market research team realize about the perceptions of Peter England?
Which positive association is mentioned for Peter England?
Which positive association is mentioned for Peter England?
What strategy did Peter England adopt to respond to market changes in India?
What strategy did Peter England adopt to respond to market changes in India?
What impression did some respondents have about Peter England's fashion appeal?
What impression did some respondents have about Peter England's fashion appeal?
What was the highest income level recorded in million for the years shown?
What was the highest income level recorded in million for the years shown?
Which year is indicated as producing an income level of 2,000 million?
Which year is indicated as producing an income level of 2,000 million?
In what year did income levels first reach 4,000 million?
In what year did income levels first reach 4,000 million?
What change occurred in income levels between 2005 and 2014?
What change occurred in income levels between 2005 and 2014?
Which source reports on expected changes in income levels for rural and urban households?
Which source reports on expected changes in income levels for rural and urban households?
What is the projected income level for 2025 indicated in the income level changes?
What is the projected income level for 2025 indicated in the income level changes?
How many income levels were represented in the years shown?
How many income levels were represented in the years shown?
What does the abbreviation 'op' in the graph signify?
What does the abbreviation 'op' in the graph signify?
What is the contact email address mentioned for permissions?
What is the contact email address mentioned for permissions?
Which action is stated as an infringement of copyright?
Which action is stated as an infringement of copyright?
Who is authorized to review the document until April 2025?
Who is authorized to review the document until April 2025?
What is the phone number provided for permissions inquiries?
What is the phone number provided for permissions inquiries?
What type of use is the document authorized for?
What type of use is the document authorized for?
Which company owns the copyright for this document?
Which company owns the copyright for this document?
What should you do if you want to copy or post the document?
What should you do if you want to copy or post the document?
Until when is the document authorized for review by the specific individual mentioned?
Until when is the document authorized for review by the specific individual mentioned?
Which benefit is associated with the Peter England brand according to consumer perceptions?
Which benefit is associated with the Peter England brand according to consumer perceptions?
What is one of the perceived core brand benefits of Peter England?
What is one of the perceived core brand benefits of Peter England?
What missing association is noted among consumers regarding Peter England?
What missing association is noted among consumers regarding Peter England?
Which of the following is a detracting association for Peter England?
Which of the following is a detracting association for Peter England?
What type of promotions does Peter England lack according to consumer perceptions?
What type of promotions does Peter England lack according to consumer perceptions?
Which association is considered a positive benefit for Peter England?
Which association is considered a positive benefit for Peter England?
What is a common criticism regarding the fit of Peter England clothing?
What is a common criticism regarding the fit of Peter England clothing?
What do consumers associate with trust regarding Peter England?
What do consumers associate with trust regarding Peter England?
What is a potential consumer perception issue with Peter England's marketing?
What is a potential consumer perception issue with Peter England's marketing?
Which of the following does not align with consumer perceptions of Peter England?
Which of the following does not align with consumer perceptions of Peter England?
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Study Notes
Peter England Background
- Peter England is a men's clothing brand that has been active in the Indian market for decades.
- The brand had high brand awareness.
- Peter England had local design and development centers and decision-making processes, allowing them to respond quickly to market changes.
Peter England Brand Perception
- Research shows that Peter England has strong brand awareness and positive associations, such as reliability, trustworthiness, and good value.
- Research also indicates challenges, with some respondents perceiving the brand as not fashionable enough and more suitable for older generations.
- Peter England is often associated with figures like Amitabh Bachchan and Sachin Tendulkar, suggesting a traditional and established image.
Brand Refresh Needed
- Peter England needs to be refreshed to appeal to younger consumers while leveraging its existing strengths.
- The brand needs to become more contemporary and relevant to a new generation of Indian consumers.
Peter England Market Data (Exhibit 6A)
- Peter England has its own exclusive brand outlets.
Peter England Market Data (Exhibit 6B)
- Peter England is also available in multi-brand outlets.
Peter England Market Data (Exhibit 13)
- The expected income growth of rural vs. urban households suggests potential market shifts.
Peter England Marketing Campaigns (Exhibit 18)
- The Cotton King ads were used in marketing campaigns.
Peter England Marketing Campaigns (Exhibit 19)
- The Turtle ads were used in marketing campaigns.
Peter England Brand Perceptions (Exhibit 22)
- Peter England is perceived by consumers as respectable, reliable, trustworthy, and having good price-value.
- Consumers associate the brand with British lineage, comfort, and durability.
- Some consumers view the brand as boring, preachy, too safe, and with a boxy fit.
- The brand is missing associations with attitude, buzz, vibrant colors, youthful styles, exciting promotions, and ads that connect/lead opinions.
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