18 Questions
What is the primary goal of persuasive communication?
To convince someone to agree with or do something
What is the target of persuasive communication when it aims to convince listeners to change their opinion about the value of something?
Attitude
Which principle of persuasion is based on the idea that people are more likely to do something if they feel obligated to reciprocate?
Reciprocity
What is the strategy of persuasive communication that appeals to people's emotions?
Pathos
What is an example of a persuasive communication strategy that targets behavior?
Donating blood for the campus blood drive
Which principle of persuasion is based on the idea that people are more likely to do something if they respect the authority of the person asking?
Authority
What is a characteristic of a good persuasive topic?
It is arguable or controversial.
What is the main idea of a persuasive paragraph?
To express an opinion or claim.
What is the purpose of evidence in a persuasive text?
To support the main claim with logical reasoning.
What is an example of an arguable topic?
Jogging is healthier than swimming.
What is the purpose of a persuasive speech?
To persuade the audience to adopt a particular point of view.
What is the characteristic of a good persuasive text?
It is supported by logical reasoning and evidence.
What is the primary goal of the Logos strategy in persuasive communication?
To use high authority or scientific facts to convince people
Which persuasive communication strategy is most effective in getting someone to consider a new perspective after a personal loss?
Pathos
What is the primary characteristic of a persuasive speech that is 'stirring'?
Emotional conclusion
When deciding on a persuasive topic, what is the most effective way to start?
Looking for things or issues that concern you as a person
What is the key to persuading someone to change their beliefs or behavior?
Suggesting a small, incremental change
What is the purpose of 'framing your goal' in persuasive communication?
To find common ground with the audience
Test your knowledge of persuasive communication, including its definition, targets, and techniques. Learn how to shape, reinforce, or change responses through effective persuasion.
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