Podcast
Questions and Answers
Which scenario best exemplifies the 'bandwagon' persuasion technique?
Which scenario best exemplifies the 'bandwagon' persuasion technique?
- A political advertisement showing a large crowd of people supporting a candidate, implying widespread approval. (correct)
- A tech company using customer reviews that highlight a product that exceeds expectations.
- A personal trainer sharing their fitness journey and the positive results they've achieved.
- A dentist recommending a specific brand of toothpaste based on its cavity-fighting abilities.
An author includes a quote from a renowned scientist in their book to support their argument about climate change. Which persuasion method are they employing?
An author includes a quote from a renowned scientist in their book to support their argument about climate change. Which persuasion method are they employing?
- Big Names (correct)
- Bandwagon
- Plain Folks
- Testimonial
A commercial features interviews with 'real people' expressing their satisfaction with a cleaning product. What persuasion technique is being used?
A commercial features interviews with 'real people' expressing their satisfaction with a cleaning product. What persuasion technique is being used?
- Testimonial (correct)
- Big Names
- Emotional Appeal
- Bandwagon
How does the 'bandwagon' technique specifically leverage human psychology to persuade?
How does the 'bandwagon' technique specifically leverage human psychology to persuade?
An author is writing a book about healthy eating. Which of the following strategies would be considered using 'big names' to persuade readers?
An author is writing a book about healthy eating. Which of the following strategies would be considered using 'big names' to persuade readers?
Why do authors use loaded words in their writing?
Why do authors use loaded words in their writing?
Which of the following explains why 'slender’ is generally preferred over 'skinny’?
Which of the following explains why 'slender’ is generally preferred over 'skinny’?
In the context of political discourse, why is the phrase 'tax relief' considered an example of using loaded words?
In the context of political discourse, why is the phrase 'tax relief' considered an example of using loaded words?
How might an author use loaded words to describe a protest?
How might an author use loaded words to describe a protest?
Which of the following scenarios best illustrates the persuasive use of loaded words?
Which of the following scenarios best illustrates the persuasive use of loaded words?
Flashcards
Persuasion
Persuasion
Attempting to convince others to think or act a certain way through communication.
Bias
Bias
Displaying a preference for or against a particular thing, idea, or person.
Testimonial
Testimonial
When someone vouches for something. Can be everyday people shown in advertisements.
Big Names
Big Names
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Bandwagon
Bandwagon
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Loaded Words
Loaded Words
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Connotation
Connotation
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Strategic Word Choice
Strategic Word Choice
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"Tax Relief" Example
"Tax Relief" Example
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Negative Connotation of "Skinny"
Negative Connotation of "Skinny"
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Study Notes
- Persuasion is an attempt to convince others to think or act a certain way and is present in advertising and other forms of media
- In writing, persuasion is used to promote a bias, which is a partiality for or against a person or idea
Testimonials and Big Names
- Testimonials involve someone vouching for something, often used in commercials with "real people" praising a product
- Big names are testimonials from famous people or experts, such as a book cover with a rave review from The New York Times
- Car commercials featuring celebrities are another example of using big names
- The purpose of testimonials and big names is to show that the information is accepted by everyday people, experts, or famous people
Bandwagon Techniques
- Bandwagon techniques create the impression that everyone else is already supporting the argument
- This method uses humans social needs as people do not want to be left out
- The bandwagon method plays on the human need to fit in
Loaded Words
- Loaded words involve using words and phrases with strong emotional connotations
- Most words have some emotional connection like skinny vs slender
- Authors choose words carefully to create the desired emotional connection
- Politically, the phrase "tax relief" uses the loaded word "relief" to create a positive connotation
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Description
Explore persuasion techniques like testimonials, big names, and bandwagon. Testimonials use endorsements from everyday people or celebrities. Bandwagon appeals to the desire to fit in by suggesting everyone supports the idea.
