Personalised vs Non-personalised Content and Ads
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Questions and Answers

What influences non-personalised content?

  • Previous Google searches and cookies
  • Content currently being viewed, active search session, and location (correct)
  • Location and general browsing history
  • Past browser activity and age-appropriateness

    • What can personalised content and ads include?

  • More relevant results and tailored ads based on past browser activity (correct)
  • Activity in the active Search session and past Google searches
  • Age-appropriate experience and privacy settings management
  • Content currently being viewed and general location

    • How are non-personalised ads influenced?

  • Previous Google searches and cookies
  • Past browser activity and age-appropriateness
  • Content currently being viewed and general location (correct)
  • Active search session, location, and content being viewed

    • What information can be found by selecting 'More options'?

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