Market Structures MCQ 1 Perfect competition
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Questions and Answers

How can the entry/exit situation for a firm in a perfectly competitive market be described?

  • It is difficult for firms to enter into the market
  • Firms cannot enter into the market
  • Firms can easily enter into the market. There is no barriers to entry. (correct)
  • Only some firms can enter into the market.
  • How can all goods in a perfectly competitive market be described?

  • Different
  • cheap
  • expensive
  • Homogenous (correct)
  • Which of the following statements is true relating to perfect competition?

  • There is perfect knowledge within the industry
  • There are many sellers and sellers are price takers not price setters
  • firms aim for profit maximisation
  • all of the above (correct)
  • What is the primary purpose of competitive advertising?

    <p>To promote the qualities of one firm's goods over its competitors</p> Signup and view all the answers

    Why is generic advertising common in perfectly competitive markets?

    <p>Because it promotes the qualities of all firms in the industry</p> Signup and view all the answers

    What is a disadvantage of perfectly competitive markets?

    <p>There is a lack of variety for consumers</p> Signup and view all the answers

    In a perfectly competitive market, what is the effect on prices compared to a monopoly?

    <p>Prices are lower</p> Signup and view all the answers

    What can be said about the production of firms in a perfectly competitive market?

    <p>Firms produce at a point that corresponds with the lowest point on the AC curve</p> Signup and view all the answers

    What is a characteristic of firms in a perfectly competitive market?

    <p>They earn normal profits in the long run</p> Signup and view all the answers

    Why do individual sellers in a perfectly competitive market not have the potential to expand?

    <p>Because they are selling identical products</p> Signup and view all the answers

    What is a risk faced by firms in a perfectly competitive market?

    <p>They may go out of business</p> Signup and view all the answers

    What is a consequence of the lack of variety in perfectly competitive markets?

    <p>There is no incentive for innovation</p> Signup and view all the answers

    Study Notes

    Types of Advertising

    • Competitive Advertising promotes the qualities/features of one firm's goods over those of its competitors.
    • Generic Advertising promotes the qualities/features of all the output of an industry without identifying individual suppliers.

    Competitive Advertising in Perfectly Competitive Markets

    • Not used in perfectly competitive markets due to:
      • Buyers already having a high degree of knowledge of both price and quality.
      • Sellers selling identical products, benefiting all firms in the market.
      • Increased advertising costs would reduce profits.

    Advantages of Perfectly Competitive Markets

    • Buyers have many sellers to choose from.
    • Prices are lower than they would be with a single firm.
    • Firms earn normal profit in the long run, preventing exploitation of consumers.
    • Overall market quantity supplied is higher.
    • Individual firms are efficient, producing at the lowest point on the AC curve.

    Disadvantages of Perfectly Competitive Markets

    • Lack of variety for consumers due to homogenous goods.
    • Individual sellers cannot expand or benefit from economies of scale.
    • Firms only make normal profit, risking business failure.
    • No incentive for individual sellers to innovate.

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    Description

    This quiz explores the scenarios under which firms enter or exit a perfectly competitive market. Understand the conditions that lead to the entry and exit of firms in a perfectly competitive market.

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