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Questions and Answers
What was Indra Nooyi's reason for hiring Mauro Porcini as PepsiCo's chief design officer in 2012?
What was Indra Nooyi's reason for hiring Mauro Porcini as PepsiCo's chief design officer in 2012?
- To improve shareholder value through marketing campaigns
- To focus on product creation only
- To solely enhance the visual appeal of PepsiCo products
- To incorporate design thinking in various aspects of the company (correct)
What key feature of Pepsi Spire showcases the application of design thinking mentioned in the text?
What key feature of Pepsi Spire showcases the application of design thinking mentioned in the text?
- Small size for portability
- Interactive flavor selection process (correct)
- Retro design theme
- High carbonation levels
What aspects contribute to women embracing Mountain Dew Kickstart as a product they can 'walk around with'?
What aspects contribute to women embracing Mountain Dew Kickstart as a product they can 'walk around with'?
- Its bulky packaging
- Slim can design, higher juice content, and lower calorie burden (correct)
- Lack of flavor variety
- Its high sugar content
How does Indra Nooyi attribute PepsiCo's success in delivering shareholder value during her tenure?
How does Indra Nooyi attribute PepsiCo's success in delivering shareholder value during her tenure?
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What is the significance of PepsiCo's 'good for you' and 'fun for you' categories of products as mentioned in the text?
What is the significance of PepsiCo's 'good for you' and 'fun for you' categories of products as mentioned in the text?
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Besides product aesthetics, what other aspect does Indra Nooyi emphasize as crucial for PepsiCo's success?
Besides product aesthetics, what other aspect does Indra Nooyi emphasize as crucial for PepsiCo's success?
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