6 Questions
What was Indra Nooyi's reason for hiring Mauro Porcini as PepsiCo's chief design officer in 2012?
To incorporate design thinking in various aspects of the company
What key feature of Pepsi Spire showcases the application of design thinking mentioned in the text?
Interactive flavor selection process
What aspects contribute to women embracing Mountain Dew Kickstart as a product they can 'walk around with'?
Slim can design, higher juice content, and lower calorie burden
How does Indra Nooyi attribute PepsiCo's success in delivering shareholder value during her tenure?
By adapting strategically to consumer preferences
What is the significance of PepsiCo's 'good for you' and 'fun for you' categories of products as mentioned in the text?
They offer consumers a range of options based on health preferences
Besides product aesthetics, what other aspect does Indra Nooyi emphasize as crucial for PepsiCo's success?
Strategic workforce adaptation and true consumer choices
Learn about CEO Indra Nooyi's decision to hire renowned designer Mauro Porcini as PepsiCo's first chief design officer and how design thinking influences nearly every aspect of the company, from product creation to consumer interaction. Explore the impact of design on PepsiCo products like Pepsi Spire.
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