Peloton Christmas Commercial 2019
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Questions and Answers

What was the main problem with the Peloton commercial according to the text?

  • It offended Peloton's customers
  • It had a weak female character
  • It misrepresented the target audience (correct)
  • It resulted in a loss of market value
  • Why is accurately identifying the target audience important for developing an effective value proposition?

  • To understand customer expectations and hopes
  • To determine preferred ways of communicating
  • To identify barriers to behavior change
  • All of the above (correct)
  • What can a well-developed target audience persona deliver?

  • Insight into customer preferences
  • Understanding of customer motivations
  • Identification of customer barriers
  • All of the above (correct)
  • What is an important part of developing an effective value proposition?

    <p>Identifying the target audience accurately</p> Signup and view all the answers

    Personas are similar to a compass, guiding you through the vast landscape of your target audience.

    <p>False</p> Signup and view all the answers

    Personas help in ensuring that you don't deviate from the right path when targeting your audience.

    <p>True</p> Signup and view all the answers

    Personas are primarily used for developing an effective value proposition.

    <p>False</p> Signup and view all the answers

    The vast landscape of the target audience can be navigated effectively without the use of personas.

    <p>False</p> Signup and view all the answers

    Your customers should be working with you, not just for ______

    <p>you</p> Signup and view all the answers

    Existing questions. Do NOT ask ______

    <p>these</p> Signup and view all the answers

    Personas are primarily used for developing an effective value ______

    <p>proposition</p> Signup and view all the answers

    What can a well-developed target audience persona ______?

    <p>deliver</p> Signup and view all the answers

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