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Questions and Answers

Process of identifying and selecting organizations objectives

  • Planning (correct)
  • Organizing
  • Strategy
  • Mission Statement

Set of planned actions taken by managers

  • Planning
  • Strategy (correct)
  • Organizing
  • Mission Statement

Written Statement of why a company exist and what it plans to accomplish

  • Mission Statement (correct)
  • Vision Statement
  • Goals
  • Objectives

Special Ability of a company that competitors find extremely difficult or impossible to equal.

<p>Core Competency (A)</p> Signup and view all the answers

Directly related to the creation of product

<p>Primary Activities (B)</p> Signup and view all the answers

Examples: Logistics, Production, Marketing & Sales, Customer Service

<p>Primary Activities (D)</p> Signup and view all the answers

Company Activities that contribute to the value creating potential of each primary activity

<p>Secondary Activities (D)</p> Signup and view all the answers

Examples: Business Infrastructure, Human Resources, Technology Development. Sourcing

<p>Secondary Activities (D)</p> Signup and view all the answers

A company must consider all of the environmental forces that affect strategy formulation

<p>Business Environment (D)</p> Signup and view all the answers

Adapting Products and their marketing strategies in each national market to suit local preferences

<p>Multinational Strategy (B)</p> Signup and view all the answers

designed to increase the scale or scope of a corporation’s operations

<p>Growth Strategy: (B)</p> Signup and view all the answers

designed to reduce the scale or scope of corporation’s businesses

<p>Retrenchment Strategy: (C)</p> Signup and view all the answers

Offering the same products using the same marketing strategy in all national markets

<p>Global Strategy: (B)</p> Signup and view all the answers

in which a company exploits economies of scale to have the lowest cost structure of any competitor in its industry

<p>Low cost leadership strategy: (A)</p> Signup and view all the answers

Strategy in which a company designs its products to be perceived as unique by buyers throughout its industry

<p>Differentiation Strategy: (D)</p> Signup and view all the answers

way in which a company divides its activities among separate units and coordinates activities among them

<p>Organizational Structure: (D)</p> Signup and view all the answers

concentrates decision at high organizational level in one location

<p>Centralized Decision Making: (B)</p> Signup and view all the answers

designed to guard against change and used by corporations to avoid either growth or retrenchment

<p>Stability Strategy (C)</p> Signup and view all the answers

Delegates decision to lower organizational levels

<p>Decentralized Decision Making: (A)</p> Signup and view all the answers

The employees form a single department take on the responsibilities of their former supervisors

<p>Self Manage Teams: (A)</p> Signup and view all the answers

team composed of employees who work at similar levels in different functional departments

<p>Cross functional team: (A)</p> Signup and view all the answers

Team of top managers from both headquarters and international subsidiaries who meet to develop solutions to company wide problems

<p>Global Teams: (A)</p> Signup and view all the answers

demand changes based on income level

<p>Income Elasticity: (A)</p> Signup and view all the answers

Elastic

<p>E &gt; 1 (Greater than 1): (B)</p> Signup and view all the answers

Inelastic.

<p>E &lt; 1 (Less than 1): (A)</p> Signup and view all the answers

focus on size of the market, population of country

<p>Market Size: (A)</p> Signup and view all the answers

Sometimes small country and population development

<p>Market Growth Rate: (D)</p> Signup and view all the answers

Aggressiveness of Competition

<p>Market Intensity: (D)</p> Signup and view all the answers

Buying Capability Spending power

<p>Market Consumption Capacity: (B)</p> Signup and view all the answers

Transportation System, Communication, Public Roads that will promote commercial entities

<p>Commercial Infrastructure: (A)</p> Signup and view all the answers

Openness of a country in a foreign businesses

<p>Market Receptivity: (A)</p> Signup and view all the answers

Government acting in

<p>Economic Freedom: (D)</p> Signup and view all the answers

Overall Risk including political risk

<p>Country Risk: (A)</p> Signup and view all the answers

You can look up on information you want by analyzing original data and applying results, problem: Time Consuming

<p>Primary Market Research (A)</p> Signup and view all the answers

Information already exist within company, problem: limited source of data

<p>Secondary Market Research (A)</p> Signup and view all the answers

gathering of data in buyer and seller to find opportunity

<p>Trade show: (A)</p> Signup and view all the answers

involve government to find international opportunity

<p>Trade Mission: (D)</p> Signup and view all the answers

self explanatory

<p>Interview: (C)</p> Signup and view all the answers

it is team of people that discussing thing to get feedback

<p>Focus Group: (C)</p> Signup and view all the answers

you can collect large amount of data, is short amount of time

<p>Survey: (A)</p> Signup and view all the answers

assessing your position in the market.

<p>Environmental Scanning: (C)</p> Signup and view all the answers

Fake or limitations products

<p>Counterfeit Goods: (C)</p> Signup and view all the answers

Includes activities designed to reach distribution channels and target customers through communication

<p>Promotional Mix: (A)</p> Signup and view all the answers

: to pressure distribution channel members to carry a product and to promote it to final user

<p>Push strategies: (A)</p> Signup and view all the answers

to create buyer demand that will encourage distribution channel members to stock a company’s product

<p>Pull strategies: (B)</p> Signup and view all the answers

Focus on singular message

<p>Standardized Advertising: (D)</p> Signup and view all the answers

Base on local demographic

<p>Adaptive Advertisement: (B)</p> Signup and view all the answers

Planning, Implementing and controlling the physical flow of a product/service from its point of origin to its point of consumption.

<p>Distribution (A)</p> Signup and view all the answers

a producer grants the right to sell its product to only or a limited number of resellers

<p>Exclusive Channel: (A)</p> Signup and view all the answers

Producer grants the right to sell its product to many resellers

<p>Intensive Channel: (A)</p> Signup and view all the answers

number of intermediaries between the producer and the buyer

<p>Cost and Channel Length (B)</p> Signup and view all the answers

value of a product relative to its weight and volume

<p>Value Density: (A)</p> Signup and view all the answers

standardized price

<p>World wide pricing: (A)</p> Signup and view all the answers

more practical, because of taxation other cost

<p>Dual Pricing: (D)</p> Signup and view all the answers

institutional arrangement by which a firm gets its product, technologies, human skills or other resources into a market.

<p>Entry mode: (A)</p> Signup and view all the answers

company maintains its production facilities within the homenation and transfer its product for sale in foreign countries.

<p>Exporting: (A)</p> Signup and view all the answers

selling of goods

<p>Counter trade: (A)</p> Signup and view all the answers

no money involve

<p>Barter: (B)</p> Signup and view all the answers

sale of goods or services to company that promise to make a future purchase of specific product form that company.

<p>Counter purchase: (D)</p> Signup and view all the answers

involve in production process

<p>Buyback: (A)</p> Signup and view all the answers

expands operation downstream, closer to customer

<p>Forward Integration Joint Venture: (A)</p> Signup and view all the answers

upstream closer to raw materials

<p>Backward integration Joint venture: (C)</p> Signup and view all the answers

sell assets with agreement to purchase products or services.

<p>Buyback Joint Venture: (B)</p> Signup and view all the answers

partners to set up marketing firm to promote product

<p>Multistage Joint Venture: (D)</p> Signup and view all the answers

financing method provides a guarantee of payment, thus reduce the risk for the importer

<p>Letter of Credit (A)</p> Signup and view all the answers

type of financing method is when shipment of merchandise happens first and bills the importer at a later date

<p>Open Account: (A)</p> Signup and view all the answers

type of entry mode involves a build-operate-transfer set up

<p>Turnkey Projects: (A)</p> Signup and view all the answers

Flashcards

Capital of France (example flashcard)

Paris

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