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Process of identifying and selecting organizations objectives

  • Planning (correct)
  • Organizing
  • Strategy
  • Mission Statement
  • Set of planned actions taken by managers

  • Planning
  • Strategy (correct)
  • Organizing
  • Mission Statement
  • Written Statement of why a company exist and what it plans to accomplish

  • Mission Statement (correct)
  • Vision Statement
  • Goals
  • Objectives
  • Special Ability of a company that competitors find extremely difficult or impossible to equal.

    <p>Core Competency</p> Signup and view all the answers

    Directly related to the creation of product

    <p>Primary Activities</p> Signup and view all the answers

    Examples: Logistics, Production, Marketing & Sales, Customer Service

    <p>Primary Activities</p> Signup and view all the answers

    Company Activities that contribute to the value creating potential of each primary activity

    <p>Secondary Activities</p> Signup and view all the answers

    Examples: Business Infrastructure, Human Resources, Technology Development. Sourcing

    <p>Secondary Activities</p> Signup and view all the answers

    A company must consider all of the environmental forces that affect strategy formulation

    <p>Business Environment</p> Signup and view all the answers

    Adapting Products and their marketing strategies in each national market to suit local preferences

    <p>Multinational Strategy</p> Signup and view all the answers

    designed to increase the scale or scope of a corporation’s operations

    <p>Growth Strategy:</p> Signup and view all the answers

    designed to reduce the scale or scope of corporation’s businesses

    <p>Retrenchment Strategy:</p> Signup and view all the answers

    Offering the same products using the same marketing strategy in all national markets

    <p>Global Strategy:</p> Signup and view all the answers

    in which a company exploits economies of scale to have the lowest cost structure of any competitor in its industry

    <p>Low cost leadership strategy:</p> Signup and view all the answers

    Strategy in which a company designs its products to be perceived as unique by buyers throughout its industry

    <p>Differentiation Strategy:</p> Signup and view all the answers

    way in which a company divides its activities among separate units and coordinates activities among them

    <p>Organizational Structure:</p> Signup and view all the answers

    concentrates decision at high organizational level in one location

    <p>Centralized Decision Making:</p> Signup and view all the answers

    designed to guard against change and used by corporations to avoid either growth or retrenchment

    <p>Stability Strategy</p> Signup and view all the answers

    Delegates decision to lower organizational levels

    <p>Decentralized Decision Making:</p> Signup and view all the answers

    The employees form a single department take on the responsibilities of their former supervisors

    <p>Self Manage Teams:</p> Signup and view all the answers

    team composed of employees who work at similar levels in different functional departments

    <p>Cross functional team:</p> Signup and view all the answers

    Team of top managers from both headquarters and international subsidiaries who meet to develop solutions to company wide problems

    <p>Global Teams:</p> Signup and view all the answers

    demand changes based on income level

    <p>Income Elasticity:</p> Signup and view all the answers

    Elastic

    <p>E &gt; 1 (Greater than 1):</p> Signup and view all the answers

    Inelastic.

    <p>E &lt; 1 (Less than 1):</p> Signup and view all the answers

    focus on size of the market, population of country

    <p>Market Size:</p> Signup and view all the answers

    Sometimes small country and population development

    <p>Market Growth Rate:</p> Signup and view all the answers

    Aggressiveness of Competition

    <p>Market Intensity:</p> Signup and view all the answers

    Buying Capability Spending power

    <p>Market Consumption Capacity:</p> Signup and view all the answers

    Transportation System, Communication, Public Roads that will promote commercial entities

    <p>Commercial Infrastructure:</p> Signup and view all the answers

    Openness of a country in a foreign businesses

    <p>Market Receptivity:</p> Signup and view all the answers

    Government acting in

    <p>Economic Freedom:</p> Signup and view all the answers

    Overall Risk including political risk

    <p>Country Risk:</p> Signup and view all the answers

    You can look up on information you want by analyzing original data and applying results, problem: Time Consuming

    <p>Primary Market Research</p> Signup and view all the answers

    Information already exist within company, problem: limited source of data

    <p>Secondary Market Research</p> Signup and view all the answers

    gathering of data in buyer and seller to find opportunity

    <p>Trade show:</p> Signup and view all the answers

    involve government to find international opportunity

    <p>Trade Mission:</p> Signup and view all the answers

    self explanatory

    <p>Interview:</p> Signup and view all the answers

    it is team of people that discussing thing to get feedback

    <p>Focus Group:</p> Signup and view all the answers

    you can collect large amount of data, is short amount of time

    <p>Survey:</p> Signup and view all the answers

    assessing your position in the market.

    <p>Environmental Scanning:</p> Signup and view all the answers

    Fake or limitations products

    <p>Counterfeit Goods:</p> Signup and view all the answers

    Includes activities designed to reach distribution channels and target customers through communication

    <p>Promotional Mix:</p> Signup and view all the answers

    : to pressure distribution channel members to carry a product and to promote it to final user

    <p>Push strategies:</p> Signup and view all the answers

    to create buyer demand that will encourage distribution channel members to stock a company’s product

    <p>Pull strategies:</p> Signup and view all the answers

    Focus on singular message

    <p>Standardized Advertising:</p> Signup and view all the answers

    Base on local demographic

    <p>Adaptive Advertisement:</p> Signup and view all the answers

    Planning, Implementing and controlling the physical flow of a product/service from its point of origin to its point of consumption.

    <p>Distribution</p> Signup and view all the answers

    a producer grants the right to sell its product to only or a limited number of resellers

    <p>Exclusive Channel:</p> Signup and view all the answers

    Producer grants the right to sell its product to many resellers

    <p>Intensive Channel:</p> Signup and view all the answers

    number of intermediaries between the producer and the buyer

    <p>Cost and Channel Length</p> Signup and view all the answers

    value of a product relative to its weight and volume

    <p>Value Density:</p> Signup and view all the answers

    standardized price

    <p>World wide pricing:</p> Signup and view all the answers

    more practical, because of taxation other cost

    <p>Dual Pricing:</p> Signup and view all the answers

    institutional arrangement by which a firm gets its product, technologies, human skills or other resources into a market.

    <p>Entry mode:</p> Signup and view all the answers

    company maintains its production facilities within the homenation and transfer its product for sale in foreign countries.

    <p>Exporting:</p> Signup and view all the answers

    selling of goods

    <p>Counter trade:</p> Signup and view all the answers

    no money involve

    <p>Barter:</p> Signup and view all the answers

    sale of goods or services to company that promise to make a future purchase of specific product form that company.

    <p>Counter purchase:</p> Signup and view all the answers

    involve in production process

    <p>Buyback:</p> Signup and view all the answers

    expands operation downstream, closer to customer

    <p>Forward Integration Joint Venture:</p> Signup and view all the answers

    upstream closer to raw materials

    <p>Backward integration Joint venture:</p> Signup and view all the answers

    sell assets with agreement to purchase products or services.

    <p>Buyback Joint Venture:</p> Signup and view all the answers

    partners to set up marketing firm to promote product

    <p>Multistage Joint Venture:</p> Signup and view all the answers

    financing method provides a guarantee of payment, thus reduce the risk for the importer

    <p>Letter of Credit</p> Signup and view all the answers

    type of financing method is when shipment of merchandise happens first and bills the importer at a later date

    <p>Open Account:</p> Signup and view all the answers

    type of entry mode involves a build-operate-transfer set up

    <p>Turnkey Projects:</p> Signup and view all the answers

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