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Questions and Answers
What are the three types of innovation mentioned in the text?
What are the three types of innovation mentioned in the text?
- Consistent, Revolutionary, Radical
- Continuous, Dynamically Continuous, Discontinuous (correct)
- Constant, Dynamic, Sudden
- Steady, Rapid, Unexpected
What are the four goals of branding mentioned in the text?
What are the four goals of branding mentioned in the text?
- Increase sales, Build trust, Raise prices, Enter new markets
- Boost profits, Undercut competitors, Increase brand value, Expand globally
- Publicize company name, Differentiate products, Get repeat sales, Facilitate market entry (correct)
- Enhance loyalty, Reduce costs, Build awareness, Achieve preference
What are the five functions of packaging mentioned in the text?
What are the five functions of packaging mentioned in the text?
- Protect the product, Help consumers use the product, Provide product information, Indicate price & universal product code, Promote the product (correct)
- Maintain freshness, Display nutritional facts, Show brand logo, Use eco-friendly materials, Offer discounts
- Secure the product, Provide instructions, Give price details, Promote through ads, Track product code
- Contain product safely, Offer recipes, Display product benefits, Mention manufacturing date, Enhance product visibility
What is one of the principal pricing strategies mentioned in the text?
What is one of the principal pricing strategies mentioned in the text?
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What is a common alternative pricing strategy mentioned in the text?
What is a common alternative pricing strategy mentioned in the text?
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Which type of brands includes brand names and brand marks?
Which type of brands includes brand names and brand marks?
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What is one of the goals for using packaging mentioned in the text?
What is one of the goals for using packaging mentioned in the text?
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'Match or beat the competition' is a possible goal associated with which pricing strategy?
'Match or beat the competition' is a possible goal associated with which pricing strategy?
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