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Questions and Answers
When was Paramount+ first launched by ViacomCBS?
What was the original name of the service before it became Paramount Plus?
Which iconic brand was leveraged by ViacomCBS in rebranding CBS All Access?
In what year did ViacomCBS merge CBS All Access and Showtime OTT into Paramount Plus?
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What kind of content did CBS All Access start with?
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Which TV show helped CBS All Access gain popularity among sci-fi fans?
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What was the key strategic move made by ViacomCBS regarding CBS All Access in 2020?
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What additional feature did the merger between CBS All Access and Showtime OTT introduce to Paramount Plus?
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Despite its limitations, which platform quickly gained popularity among fans of sci-fi and television shows?
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Study Notes
Param.com is more than just another dot-com; it's also known as Paramount+. This streaming service has been around since 2021 when it was first launched by ViacomCBS. Before its current iteration, the service had its roots in CBS All Access, which had been in operation since 2014. In 2020, ViacomCBS rebranded CBS All Access as Paramount Plus in a strategic move to align with the broader entertainment portfolio of ViacomCBS and leverage the iconic Paramount brand
Company History
The origin story of Paramount+ goes back to 2014 when CBS launched its own digital streaming service called CBS All Access. At this time, traditional cable TV providers were still dominant, so the idea of streaming services was relatively new. CBS All Access started with a limited catalog of live sports and original programming like "Star Trek: Discovery." Despite these limitations, the platform quickly gained popularity among fans of sci-fi and television shows.
In 2020, ViacomCBS announced plans to merge their two existing platforms - CBS All Access and Showtime OTT - into one larger service under the name Paramount Plus. This merger kicked off a series of changes that would ultimately shape the modern face of Paramount+. Not only did this merge bring together a wider array of content from both platforms, but it also introduced additional features such as live sports and expanded access to exclusive content.
As part of this transformation, Paramount Plus made significant investments in original content, acquiring rights to many popular franchises including "Yellowstone," "The Godfather," and "Ghostbusters." These acquisitions helped establish Paramount+ as a major player in the world of streaming services. The platform continues to grow today, offering users a vast library of movies and shows across multiple genres.
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Description
Explore the history of Paramount+, formerly known as CBS All Access, from its origins in 2014 to its rebranding in 2020 by ViacomCBS. Learn about the evolution of this streaming platform and its strategic acquisitions of popular franchises like "Yellowstone" and "The Godfather."
