Paid Media Session 8 Quiz

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What is the main difference between SEO and SEM?

SEO includes social media marketing, while SEM is limited to search engines.

SEO focuses on organic search results, while SEM focuses on paid search results. (correct)

SEO is only for Google, while SEM is for all search engines.

SEO is free, while SEM requires payment per click.

What does the term 'Googol' refer to?

The founders of Google.

A famous festival attended by Google's founders.

A mathematical term for a single digit 1 followed by one hundred zeros. (correct)

The first Google doodle outside Google's office.

What was the significance of the Burning Man Festival for Google's founders?

It was where they came up with the name 'Google'.

It was where they met each other and decided to start Google. (correct)

It was where they developed the first search algorithm.

It was where the first Google doodle was created.

In the context of paid search, what are KPIs?

Key Performance Indicators used to measure the success of a campaign. Signup and view all the answers

What is the primary focus of Paid Search Deep-dive?

Exploring advanced strategies and tactics for paid search campaigns. Signup and view all the answers

What is the main focus of SEO?

Providing an optimized experience to users Signup and view all the answers

Which aspect is a key lever of SEO?

Optimizing website content Signup and view all the answers

What does SEM stand for?

Search Engine Marketing Signup and view all the answers

In SEO, what does Technical SEO involve?

Updating website code for better ranking Signup and view all the answers

Which statement best describes the purpose of SEM?

Driving targeted traffic to the website through paid advertising Signup and view all the answers

What is the primary goal of optimizing website content in SEO?

Enhancing user experience and search engine visibility Signup and view all the answers

What is the main goal of Search Engine Marketing (SEM)?

To improve brand visibility through paid marketing actions on search engines Signup and view all the answers

What is required to enter an ad auction in the context of Google ads?

Identifying keywords to bid on and setting the amount willing to spend per click Signup and view all the answers

Why might not every ad appear on every search related to a specific keyword?

Keywords with insufficient commercial intent do not justify showing ads Signup and view all the answers

Which formula represents Ad Rank in Search Engine Marketing (SEM)?

Max CPC x Quality score - Expected CTR - Ad Relevance - Landing Page Experience Signup and view all the answers

What are the key levers that contribute to determining Ad Rank in SEM?

Expected CTR, Ad Relevance, Landing Page Experience Signup and view all the answers

Paid Media Session 8 Quiz

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