Packaging Design Refinement Quiz

Study Notes

Packaging Design

The design process involves refining the chosen packaging design in Phase 4 to ensure it communicates the intended objective effectively.
The final brand identity is given careful attention, including refining shapes of letterforms, kerning, tracking, and structural dimensions.
Billboarding refers to creating a strong visual impact on shelf by positioning individual packages of a brand together.

Phase 4: Design Refinement

The goal of Phase 4 is to resolve the design and ensure it meets the client's objectives.
The design team reviews and refines all aspects of the design, including color, typography, imagery, and copy.
The final comp is presented to the client for approval.

Phase 5: Design Finalization and Preproduction

The designer prepares the final approved packaging design for production.
The designer or design firm may be responsible for preparing final production files.
The design files are organized to ensure easy access and identification.

Titles and Functions

Chief Executive Officer (CEO): leads the organization, develops goals, and defines business objectives.
Managing Director: responsible for revenue, budget, marketing, client services, and day-to-day operations.
Chief Sustainability Officer: leads sustainability initiatives, ensures legal compliance, and oversees environmental protection and health and safety issues.
Chief Creative/Design Officer (CDO or CCO): manages client expectations, works with the marketing team, and coordinates the creative team.
Director of Client Services/Account Executive: serves as a liaison between the client and designers, communicates objectives, and manages workload.
Design Director: assists the creative director, translates the vision, and develops design briefs.
Design Manager: manages the design studio, maintains supplies, and assigns projects.
Production Manager/Coordinator: manages the production process, ensures timely delivery, and coordinates with external vendors.
Senior Designer/Associate Designer: manages creative direction, interprets client requests, and develops strategic concepts.
Designer/Junior Designer/Assistant Designer: supports the design team, executes senior designer's initiatives, and assists with presentation development.
Independent Design Consultant/Permalancer/Freelancer: provides services to a design firm, produces conceptual strategic design solutions, and meets budget goals.
Marketing Manager: directs and oversees marketing activities, develops marketing strategy, and evaluates marketing environments.
Brand Manager: directs marketing programs, develops and executes marketing strategies, and ensures brand success.
Consumer Psychologist: applies psychology to understand consumer opinions and reactions, and provides services to support design and business.
Market Research Professional: manages market research, directs investigation of trends, and analyzes sales data.
R & D Professional: manages research programs, recommends improvements, and develops brand or product improvements.
Industrial Designer/Product Designer/Packaging Engineer: employs expertise in creative, engineering, product design, and packaging structure.
Supplier/Vendor: develops technology, manufactures packaging structures and closures, and provides services for packaging and collateral printed matter.