Packaging and Labeling Functions
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Questions and Answers

What is the primary function of labeling on a product?

  • To contain and protect the product
  • To facilitate storage and use
  • To identify the product or brand (correct)
  • To facilitate recycling

What is the purpose of Universal Product Codes?

  • To promote a product
  • To contain and protect the product
  • To track products using computerized optical scanners (correct)
  • To facilitate storage and use

What is the term for the total number of items in a product line?

  • Depth
  • Consistency
  • Length (correct)
  • Width

What is the term for the number of different product lines?

<p>Width (B)</p> Signup and view all the answers

What is the term for the number of versions of each product?

<p>Depth (B)</p> Signup and view all the answers

What is the term for the combination of all product lines and items offered?

<p>Product Mix (D)</p> Signup and view all the answers

What is the primary purpose of packaging in modern marketing?

<p>To establish a packaging concept and support the marketing strategy (A)</p> Signup and view all the answers

What is a key characteristic of a product with little consumer awareness or interest until a need arises?

<p>It requires a lot of advertising or personal selling (A)</p> Signup and view all the answers

What is the term for the ability of a product to perform its functions, including level and consistency?

<p>Product quality (D)</p> Signup and view all the answers

What is the process of designing a product's style and function?

<p>Product style and design (C)</p> Signup and view all the answers

What is a brand extension strategy?

<p>Extending an existing brand name to a new product category (C)</p> Signup and view all the answers

What is the term for a product that offers benefits beyond its core features?

<p>Augmented product (B)</p> Signup and view all the answers

What is the term for a product that meets a customer's basic needs?

<p>Core product (A)</p> Signup and view all the answers

What is the term for a product that has a unique set of features that differentiate it from competitors?

<p>Actual product (B)</p> Signup and view all the answers

What is the Core Product made up of?

<p>All the benefits the product will provide for consumers or business customers (D)</p> Signup and view all the answers

What is the main difference between a Business Product and a Consumer Product?

<p>The buyer's intentions for the product (B)</p> Signup and view all the answers

What does the Actual Product include?

<p>The physical good or delivered service, plus appearance, styling, packaging, and brand (D)</p> Signup and view all the answers

What is the Augmented Product?

<p>The Actual Product plus other supporting features (D)</p> Signup and view all the answers

What is the main characteristic of a Convenience Product?

<p>Low price and mass advertising (C)</p> Signup and view all the answers

What is the Expected Product?

<p>A product with features that meet the customer's expectations (C)</p> Signup and view all the answers

What is the Potential Product?

<p>A product that may come in the future (C)</p> Signup and view all the answers

What is an example of an Impulse good or service?

<p>A product that is purchased on the spur of the moment (B)</p> Signup and view all the answers

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