22 Questions
What is the primary function of labeling on a product?
To identify the product or brand
What is the purpose of Universal Product Codes?
To track products using computerized optical scanners
What is the term for the total number of items in a product line?
Length
What is the term for the number of different product lines?
Width
What is the term for the number of versions of each product?
Depth
What is the term for the combination of all product lines and items offered?
Product Mix
What is the primary purpose of packaging in modern marketing?
To establish a packaging concept and support the marketing strategy
What is a key characteristic of a product with little consumer awareness or interest until a need arises?
It requires a lot of advertising or personal selling
What is the term for the ability of a product to perform its functions, including level and consistency?
Product quality
What is the process of designing a product's style and function?
Product style and design
What is a brand extension strategy?
Extending an existing brand name to a new product category
What is the term for a product that offers benefits beyond its core features?
Augmented product
What is the term for a product that meets a customer's basic needs?
Core product
What is the term for a product that has a unique set of features that differentiate it from competitors?
Actual product
What is the Core Product made up of?
All the benefits the product will provide for consumers or business customers
What is the main difference between a Business Product and a Consumer Product?
The buyer's intentions for the product
What does the Actual Product include?
The physical good or delivered service, plus appearance, styling, packaging, and brand
What is the Augmented Product?
The Actual Product plus other supporting features
What is the main characteristic of a Convenience Product?
Low price and mass advertising
What is the Expected Product?
A product with features that meet the customer's expectations
What is the Potential Product?
A product that may come in the future
What is an example of an Impulse good or service?
A product that is purchased on the spur of the moment
This quiz covers the functions of packaging, including containment, protection, and promotion, as well as the functions of labeling, including identification, description, and promotion.
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