Packaging and Labeling Functions

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What is the primary function of labeling on a product?

To contain and protect the product

To facilitate storage and use

To identify the product or brand (correct)

To facilitate recycling

What is the purpose of Universal Product Codes?

To promote a product

To contain and protect the product

To track products using computerized optical scanners (correct)

To facilitate storage and use

What is the term for the total number of items in a product line?

Depth

Consistency

Length (correct)

Width

What is the term for the number of different product lines?

Width Signup and view all the answers

What is the term for the number of versions of each product?

Depth Signup and view all the answers

What is the term for the combination of all product lines and items offered?

Product Mix Signup and view all the answers

What is the primary purpose of packaging in modern marketing?

To establish a packaging concept and support the marketing strategy Signup and view all the answers

What is a key characteristic of a product with little consumer awareness or interest until a need arises?

It requires a lot of advertising or personal selling Signup and view all the answers

What is the term for the ability of a product to perform its functions, including level and consistency?

Product quality Signup and view all the answers

What is the process of designing a product's style and function?

Product style and design Signup and view all the answers

What is a brand extension strategy?

Extending an existing brand name to a new product category Signup and view all the answers

What is the term for a product that offers benefits beyond its core features?

Augmented product Signup and view all the answers

What is the term for a product that meets a customer's basic needs?

Core product Signup and view all the answers

What is the term for a product that has a unique set of features that differentiate it from competitors?

Actual product Signup and view all the answers

What is the Core Product made up of?

All the benefits the product will provide for consumers or business customers Signup and view all the answers

What is the main difference between a Business Product and a Consumer Product?

The buyer's intentions for the product Signup and view all the answers

What does the Actual Product include?

The physical good or delivered service, plus appearance, styling, packaging, and brand Signup and view all the answers

What is the Augmented Product?

The Actual Product plus other supporting features Signup and view all the answers

What is the main characteristic of a Convenience Product?

Low price and mass advertising Signup and view all the answers

What is the Expected Product?

A product with features that meet the customer's expectations Signup and view all the answers

What is the Potential Product?

A product that may come in the future Signup and view all the answers

What is an example of an Impulse good or service?

A product that is purchased on the spur of the moment Signup and view all the answers