Podcast
Questions and Answers
What is the primary purpose of hitbots in online advertising?
What is the primary purpose of hitbots in online advertising?
Which of the following best describes a content management system (CMS)?
Which of the following best describes a content management system (CMS)?
Which characteristic is NOT associated with Web 2.0?
Which characteristic is NOT associated with Web 2.0?
What is an example of a tool used for instant communication over the Internet?
What is an example of a tool used for instant communication over the Internet?
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Which of the following is NOT a characteristic of Business 2.0?
Which of the following is NOT a characteristic of Business 2.0?
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How does Web 3.0 differ from Web 2.0 in terms of business opportunities?
How does Web 3.0 differ from Web 2.0 in terms of business opportunities?
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What is one potential disadvantage of using click fraud in online marketing?
What is one potential disadvantage of using click fraud in online marketing?
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Which of the following does NOT represent a form of e-business communication tool?
Which of the following does NOT represent a form of e-business communication tool?
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What is a key characteristic of disruptive technology in the context of e-business?
What is a key characteristic of disruptive technology in the context of e-business?
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Which of the following best defines e-business?
Which of the following best defines e-business?
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During which years was Web 1.0 primarily operational?
During which years was Web 1.0 primarily operational?
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What differentiates information reach from information richness?
What differentiates information reach from information richness?
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Which concept describes tailoring products to customer specifications?
Which concept describes tailoring products to customer specifications?
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What encompasses personalization in e-business?
What encompasses personalization in e-business?
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Which of the following represents an example of sustaining technology?
Which of the following represents an example of sustaining technology?
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What is the main benefit of advancements in networking for e-business?
What is the main benefit of advancements in networking for e-business?
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What is the primary purpose of clickstream analytics?
What is the primary purpose of clickstream analytics?
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Which e-business model involves transactions between businesses?
Which e-business model involves transactions between businesses?
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Showrooming refers to which of the following customer behaviors?
Showrooming refers to which of the following customer behaviors?
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What is the main focus of website ebusiness analytics?
What is the main focus of website ebusiness analytics?
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Which e-business model involves a consumer selling directly to a business?
Which e-business model involves a consumer selling directly to a business?
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Website traffic analytics primarily operates at which level?
Website traffic analytics primarily operates at which level?
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What is the primary characteristic of the Business-to-consumer (B2C) model?
What is the primary characteristic of the Business-to-consumer (B2C) model?
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Which of the following best describes Consumer-to-consumer (C2C) e-commerce?
Which of the following best describes Consumer-to-consumer (C2C) e-commerce?
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Study Notes
Module 5: E-Business
- Module 5 of the Business Driven Information Systems course focuses on e-business.
- The course material is presented in the form of slides or lecture notes.
- The content covers Web 1.0 e-business, Web 2.0 business 2.0, characteristics of Web 2.0, common e-business forms, and e-business tools.
Section 3.1: Web 1.0 E-Business
- Web 1.0 is a disruptive technology.
- The four e-business models are presented.
- E-business tools for communication and connection are discussed.
Section 3.2: Web 2.0 - Business 2.0
- Web 2.0: Advantages of Business 2.0 are discussed, including expanding global reach, opening new markets, reducing costs, and improving effectiveness.
- Web 2.0 technologies, including networking communities and business 2.0 tools for collaboration, are explored.
- The next generation of online business opportunities (Web 3.0) is mentioned.
Disruptive vs. Sustaining Technology
- Digital Darwinism implies that organizations failing to adapt to information age demands face extinction.
- Disruptive technology initially fails to meet existing customer needs but creates new markets in the long run.
- Sustaining technology improves existing products and meets customer demands.
- The Internet and World Wide Web (WWW) are disruptive technologies that caused a major shift in business models.
The Internet and WWW
- The Internet is a massive network connecting global computers for communication.
- The WWW provides access to internet information, including text, graphics, audio, and video files via special formatting languages, like HTML.
- Web browsers enable users to access the WWW using URLs.
Reasons for WWW growth
- Microcomputer revolution.
- Advancements in networking.
- Easy browser software.
- Speed, convenience, and low cost of email.
- Web pages easy to create and flexible.
Web 1.0: Catalyst for E-business
- E-business includes e-commerce and internal/external business operations.
- E-commerce refers to buying and selling goods/services online.
- A paradigm shift occurs when a new business model reshapes how companies operate.
- Web 1.0 refers to the initial years of the WWW (1991-2003).
Advantages of E-business
- Expanding global reach.
- Opening new markets.
- Reducing costs.
- Improving effectiveness.
Expanding Global Reach
- Information richness refers to the depth/breadth of information in a piece of information.
- Information reach measures the number of people a firm can communicate with worldwide.
Opening New Markets
- Mass customization tailors products/services to individual customer specifications.
- Personalization tailors offers based on customer preferences and dislikes.
Reducing Costs
- The long tail refers to sales of niche products, beyond the typical sales curve.
- Disintermediation removes intermediaries, allowing direct sales to consumers online.
- Intermediaries are agents, software, or businesses that link buyers and sellers.
Improving Effectiveness
- Heat maps visualize data using colors.
- Interactivity measures the effectiveness of ads through user interactions.
- Stickiness measures time users spend on a website/application.
Analyzing Website Data
- Viral marketing spreads marketing messages exponentially.
- Clickstreams trace user browsing paths on websites.
- Clickstream data helps understand consumer navigation patterns.
- Website traffic analytics assesses website efficiency from a server perspective.
- Website e-business analytics analyses site effectiveness as a market channel.
- Showrooming involves physical store browsing followed by online purchase.
The Four E-Business Models
- Business models outline how companies generate revenue online.
- Common models include Business-to-Business (B2B), Business-to-Consumer (B2C), Consumer-to-Business (C2B), and Consumer-to-Consumer (C2C).
- Brick-and-Mortar, Click-and-Mortar, and Pure-Play/Virtual businesses are common B2C models.
- Content providers, Infomediaries, Marketplaces, Portals, Service providers, and Transaction brokers are forms of e-businesses.
Search Engines
- Keywords are used in searches.
- Search engines find pages matching keywords (e.g., Google).
- Search engine ranking uses algorithms to order results.
- Search engine optimization improves rankings.
- Organic search involves unpaid results relevant to keywords, while paid search shows ads based on keywords.
- E-business revenue models include advertising fees, license/subscription fees, transaction fees, value-added service fees and pay-per-click, pay-per-call, and pay-per-conversion.
E-Business Fraud
- Affiliate programs allow commissions for referring customers.
- Click fraud artificially inflates ad traffic statistics.
- Hitbots create the illusion of high ad traffic.
E-Business Tools for Connecting and Communicating
- Email, Video Chat, Instant Messaging, Podcasting, and Content Management help connect and communicate.
- Content Management Systems (CMSs) manage content creation, storage, editing., and publication online.
- Email allows for digital message exchange across the internet.
- Instant Messaging (IM) enables real-time communication.
- Podcasts are digital audio broadcasts converted into music files.
Web 2.0: Advantages of Business 2.0
- Characteristics of Web 2.0 are detailed, including collaboration, sharing, and free content.
- Direct-to-Consumer (DTC) e-business models are discussed, including customer experience, data collection, and reduced costs.
- Content sharing through open sourcing refers to the sharing of openly licensed content.
Collaboration Inside the Organization
- Collaboration systems facilitate team/group information flow.
- Collective intelligence harnesses knowledge from inside an organization.
- Knowledge management captures, classifies, and shares company knowledge.
- Explicit knowledge is documented and codified, while tacit knowledge resides in people's understanding/experience.
Collaboration Outside the Organization
- Crowdsourcing leverages the wisdom of the crowd.
- Crowdfunding raises capital from many individuals online.
- Asynchronous communication allows for message/reply exchange outside of real-time interactions.
- Synchronous communication facilitates instant messaging and other real-time exchanges.
Business 2.0: All About Social
- Social media platforms rely on user participation.
- Social networks connect people using profile information.
- Social networking analysis charts and analyzes personal and professional connections and collaboration within groups.
Social Tagging
- Tags incorporate keywords into website content.
- Folksonomy is a user-generated tagging system.
- Social tagging, hashtag, social bookmarking, and website bookmarking are methods for classifying content.
Social Collaboration
- Snackable content is designed for easy consumption and sharing.
Blogs
- Blogs are online journals for users to share comments, graphics, and videos.
- Selfies are self-portraits used on social media.
- Microblogging involves sending short posts publicly or privately.
Wikis
- Wikis are collaborative web pages allowing users to edit, add, and remove content.
- Metcalfe's law states that network value increases with the square of the number of users.
- Network effect describes how the value of a product increases as the number of users increases.
Social Trust
- Misinformation spreads false information.
- Disinformation spreads intentionally false information.
- Fake news spreads false news stories.
Web 3.0
- The semantic web enables computers to understand information.
- The deep web is a section of the internet inaccessible to regular search engines.
- The dark web is a hidden section of the internet, requiring specialized tools to access.
Learning Outcome Review
- Students should review the learning outcomes in the text materials.
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