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Questions and Answers

What is one major benefit of e-commerce for businesses?

  • More in-person customer interactions
  • Increased physical store locations
  • Global access to customers (correct)
  • Higher employee retention rates
  • Which of the following is a common risk associated with e-commerce?

  • Higher costs of inventory
  • Limited product offerings
  • Increased need for physical stores
  • Risk of customer data theft (correct)
  • How does e-commerce increase productivity within businesses?

  • By encouraging face-to-face selling
  • By requiring more manual processes
  • By limiting the use of digital technologies
  • By optimizing business processes and automating order processing (correct)
  • What challenge do businesses face regarding customer service in e-commerce?

    <p>Less effective customer service compared to face-to-face interactions (B)</p> Signup and view all the answers

    What is a characteristic of e-business?

    <p>It encompasses all types of business activities conducted online (C)</p> Signup and view all the answers

    Why might customers exhibit low loyalty in an e-commerce environment?

    <p>Inability to physically inspect products before purchase (B)</p> Signup and view all the answers

    What is included in e-business activities?

    <p>Customer education (A)</p> Signup and view all the answers

    Which of these is NOT considered an activity of e-commerce?

    <p>Developing physical stores (A)</p> Signup and view all the answers

    What distinguishes an extranet from an intranet?

    <p>An extranet includes suppliers and customers. (A)</p> Signup and view all the answers

    Which of the following is a benefit of e-business?

    <p>24/7 access to new customers (B)</p> Signup and view all the answers

    What role does the internet play in e-commerce?

    <p>It enables online buying and selling activities (A)</p> Signup and view all the answers

    Which of the following is NOT true about e-commerce?

    <p>It exclusively involves physical transactions. (C)</p> Signup and view all the answers

    Why are fake websites a concern in e-business?

    <p>They can mimic established organizations. (A)</p> Signup and view all the answers

    Which of the following best describes e-business?

    <p>The online presence of a business that includes various activities. (C)</p> Signup and view all the answers

    What is a potential risk when transmitting business transaction information online?

    <p>Sensitive information can be obtained by hackers. (C)</p> Signup and view all the answers

    What function is typically not associated with e-business activities?

    <p>Conducting in-person workshops for employees. (A)</p> Signup and view all the answers

    What is one of the primary categories of e-business models?

    <p>E-tailer (B)</p> Signup and view all the answers

    Which e-business model is most commonly associated with transactions between businesses and individual consumers?

    <p>B2C (B)</p> Signup and view all the answers

    What is a significant advantage of B2C e-commerce platforms for consumers?

    <p>Reduced overhead costs for businesses (D)</p> Signup and view all the answers

    What differentiates the primary categories of e-business models?

    <p>The definition of the customer (C)</p> Signup and view all the answers

    What is a characteristic feature of the Consumer-to-Consumer (C2C) model?

    <p>Facilitates direct transactions between consumers (C)</p> Signup and view all the answers

    Why do businesses need to constantly update themselves in e-business?

    <p>To adapt to technological trends and consumer behavior (B)</p> Signup and view all the answers

    What benefit do online marketplaces provide to shoppers?

    <p>Highly personalized shopping experiences (C)</p> Signup and view all the answers

    What impact has the transformation from simple e-commerce to complex e-business operations had?

    <p>Increased dynamism and continuous innovation in the field (C)</p> Signup and view all the answers

    What is a potential downside of discussions in market research?

    <p>They can be influenced by dominant participants. (B)</p> Signup and view all the answers

    What is a key characteristic of observational market research?

    <p>Subjects behave spontaneously when unobserved. (B)</p> Signup and view all the answers

    Which of the following is true about competitive analysis in market research?

    <p>It provides unique insights by comparing offerings. (A)</p> Signup and view all the answers

    One of the drawbacks of observational research is that it is often:

    <p>Time-consuming and difficult to manage. (D)</p> Signup and view all the answers

    What is a common challenge when interpreting observational research data?

    <p>The environment can influence subject behavior. (B)</p> Signup and view all the answers

    Which element is considered important for enhancing market research methodologies?

    <p>Sales data evaluation. (C)</p> Signup and view all the answers

    How can researchers assess the effectiveness of their service through competitive analysis?

    <p>By comparing content types and search rankings. (C)</p> Signup and view all the answers

    What is a significant factor that can change customer preferences over time?

    <p>Changes in environment or market trends. (A)</p> Signup and view all the answers

    What primary benefit does AI and machine learning provide in e-commerce?

    <p>They analyze data to predict user behavior and improve sales. (C)</p> Signup and view all the answers

    How does blockchain technology enhance supply chain management in e-commerce?

    <p>By ensuring transparency and tracking of goods' origins. (C)</p> Signup and view all the answers

    Which of the following is NOT a business model associated with e-commerce?

    <p>P2P (A)</p> Signup and view all the answers

    What role does effective e-commerce strategy development play?

    <p>It focuses on market research, goal setting, and ongoing monitoring. (B)</p> Signup and view all the answers

    Why is technology infrastructure critical for e-commerce operations?

    <p>It ensures secure and efficient business processes. (C)</p> Signup and view all the answers

    What advantage does blockchain provide regarding data management in e-commerce?

    <p>It creates a decentralized and immutable record of transactions. (D)</p> Signup and view all the answers

    How do intelligent systems within e-commerce contribute to customer service?

    <p>They can automate responses through chatbots and virtual assistants. (B)</p> Signup and view all the answers

    What does the evolution of e-commerce practices signify about modern business?

    <p>Adaptation and the use of various business models are essential. (A)</p> Signup and view all the answers

    What are considered intangible resources in a business?

    <p>Customer data and intellectual property (A)</p> Signup and view all the answers

    Which of the following best describes the primary difference between e-business and traditional business?

    <p>E-business includes internet presence and a broader audience (B)</p> Signup and view all the answers

    What is the primary factor that makes capable workers vital for a successful business?

    <p>They provide the necessary skills for operations (D)</p> Signup and view all the answers

    In which e-commerce model do consumers sell products to other consumers?

    <p>C2C (B)</p> Signup and view all the answers

    What is a characteristic of the B2B e-commerce model?

    <p>It involves transactions between businesses (B)</p> Signup and view all the answers

    Which of the following is true about e-commerce platforms?

    <p>They can be categorized into horizontal, vertical, and marketplace platforms (B)</p> Signup and view all the answers

    What role do supporting resources play in a business?

    <p>They facilitate IT and communication processes (A)</p> Signup and view all the answers

    What does the term 'intermediary' refer to in the context of e-commerce models?

    <p>A party that connects buyers and sellers (A)</p> Signup and view all the answers

    Flashcards

    E-business Evolution

    E-business has progressed from basic online transactions to encompassing digital processes like supply chain management, customer relationship management, and digital marketing.

    Dynamic E-business

    E-business is constantly evolving due to technology interactions and changing consumer behavior.

    E-business Models

    Internet-based business models are categorized into e-tailers, e-marketplaces, and content providers, differentiated by customer types (organizations, individuals, and governments).

    B2C E-commerce

    Businesses directly selling to consumers using online platforms, often with extensive product selections and reduced overhead.

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    B2C Reshaping

    Online marketplaces altered the B2C model to offer more unique shopping experiences.

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    C2C E-commerce

    Online transactions between consumers, typically through marketplaces or auction sites.

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    E-tailer

    A type of e-business model where online retailers sell products directly to customers.

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    E-Marketplace

    An online platform that facilitates transactions between multiple buyers and sellers.

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    E-commerce

    The act of buying and selling goods or services online, including monetary transactions, using websites and applications.

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    AI in E-commerce

    Artificial Intelligence (AI) analyzes customer data to predict preferences and recommend products. This improves shopping experiences, boosts sales, and increases customer loyalty.

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    E-commerce Examples

    Online retailers like Amazon, Flipkart, Myntra, Paytm Mall, and sellers of digital goods like ebooks and online services.

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    AI for Operations

    AI is used to optimize business processes by analyzing data, predicting market trends, managing inventory, and even automating customer service.

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    E-commerce Activities

    Activities that involve the use of the internet for business transactions, including online shopping, ticketing, payments, taxes, accounting, and customer support.

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    E-business

    Engaging in all business activities through the internet.

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    Blockchain in E-commerce

    Blockchain is a secure and transparent digital ledger that records transactions, making it ideal for tracking product origins and ensuring authenticity.

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    Benefits of E-commerce

    Increased market reach, enhanced productivity, global accessibility, cost savings, and the ability to target diverse customer segments.

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    Benefits of Blockchain

    Blockchain improves supply chain transparency, reduces fraud, streamlines operations, builds customer trust, and lowers associated costs.

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    E-commerce Management Role

    E-commerce management is vital for modern businesses, leveraging technology to streamline various processes.

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    E-commerce Risks

    Security concerns like data theft, technical issues related to digital technologies, communication challenges with online customer service, and potential low customer loyalty.

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    E-commerce & Security

    Online payment transactions present a risk of theft or fraud, requiring robust security measures to protect customer data.

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    E-commerce Business Models

    Different e-commerce models exist like B2B, B2C, and C2C, each serving specific market segments.

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    E-commerce & Customer Experience

    Customers cannot physically experience products online, leading to potential dissatisfaction and challenges in managing customer experiences.

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    Effective E-commerce Strategy

    A successful e-commerce strategy involves researching the market, setting clear goals, and consistently monitoring performance.

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    E-commerce Technology

    E-commerce platforms and strong cybersecurity measures are essential for secure and efficient online business operations.

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    Focus Group Research

    A market research method where a group of participants discuss a product, service, or idea under the guidance of a moderator.

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    Observational Market Research

    A qualitative research method where the researcher observes customers in their natural environment to understand their behavior and preferences.

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    Competitive Analysis

    A market research technique that involves comparing your product, service, or business with competitors.

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    What does competitive analysis involve?

    It involves thoroughly assessing competitors' content, SEO rankings, social media presence, and marketing strategies.

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    Sales Data Evaluation

    Analyzing sales data to gain insights into customer behavior, market trends, and product performance.

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    Why is sales data important for market research?

    It helps track results, understand customer preferences, and identify areas for improvement.

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    Potential Customer Insights

    Understanding potential customers' expectations, preferences, and buying habits.

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    How do customer preferences change?

    Customer expectations and preferences can change over time due to factors like trends, economic conditions, and competitor offerings.

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    Intangible Resources

    These resources are not physical but hold value, such as software, data, intellectual property, and business processes that can be patented.

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    Supporting Resources

    These resources provide the infrastructure needed for a business to function, including IT systems, communication processes, and organizational structure.

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    E-business vs. Traditional Business

    E-business is similar to traditional business but operates online, reaching a wider audience and allowing customers to buy without visiting a physical store.

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    E-commerce Ecosystem

    E-commerce is much more than just individual transactions; it's a complex system with different models involving consumers, businesses, and even the state.

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    What is E-business?

    E-business is the broad term for all business activities conducted online. This includes not only buying and selling (e-commerce) but also managing finances, customer service, and collaborating with business partners.

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    What is an intranet?

    An intranet is a private network within a business that uses internet technologies for internal communication and collaboration. Only employees can access it.

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    What is an extranet?

    An extranet is a network that extends a company's intranet to external users like suppliers or customers. It allows secure access to specific information and resources.

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    What are some benefits of E-business?

    E-business offers numerous benefits, including 24/7 access to customers, reduced order overhead and shipping costs, improved customer experience through streamlined processes, targeted marketing based on customer data, and enhanced internal efficiency.

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    What are some challenges of E-business?

    E-business faces challenges like security risks from hackers, legal concerns regarding data privacy, potential for data corruption, and the need to manage fake websites.

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    How is E-business different from E-commerce?

    While e-commerce focuses specifically on online buying and selling, e-business encompasses all business activities performed online, including e-commerce, customer service, and internal management.

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    What is a typical example of E-commerce model?

    A common e-commerce model is the Business-to-Consumer (B2C) model, where businesses sell products directly to individual consumers through online platforms like Amazon or Etsy.

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    Study Notes

    E-Business Management Introduction

    • E-business practice evolution has seen major developments, changing the commercial landscape.
    • Initially, e-business focused on basic online transactions.
    • Now, it encompasses digital processes like supply chain management, customer relationship management, and integrated digital marketing strategies.
    • Technology is becoming more interactive, requiring businesses to adapt rapidly to technological trends and consumer behavior.
    • The transformation from simple e-commerce to complex e-business operations highlights the dynamic nature of the field and the need for continuous innovation.

    E-Business Models

    • Many business models exist online, categorized as e-tailers, e-marketplaces, and content providers.
    • The key differentiator is the definition of the customer (organizations, individuals, governments).

    Business-to-Consumer (B2C) Model

    • The B2C model is the most common e-commerce model.
    • Businesses sell directly to consumers.
    • This model has been altered significantly by the emergence of online marketplaces.
    • Consumers now have more diverse options and businesses experience lower operating costs.
    • This translates to more enticing deals and competitive pricing.

    Consumer-to-Consumer (C2C) Model

    • C2C models facilitate direct transactions between consumers, often through online marketplaces.
    • This model allows individuals to monetize used items, often obtaining lower prices than through traditional retail outlets.
    • These platforms foster a sense of community and trust via user reviews and ratings.

    E-Commerce Strategies

    • Many e-commerce platforms cater to various business needs.
    • BigCommerce and Shopify are examples of widely used platforms, specifically designed for online sales.
    • Choosing the appropriate platform is crucial for efficient business operations and scalability.

    Data Privacy Regulations

    • Data privacy regulations are crucial for e-business management.
    • Global standards for data privacy must be adhered to, ensuring user data (customers, staff, etc.) is well-protected.
    • The General Data Protection Regulation (GDPR) in the European Union is an example of mandatory data protection regulations.
    • The seller/buyer relationship depends on trust and data privacy.
    • Artificial intelligence (AI) and machine learning (ML) are transforming customer experiences and streamlining operations.
    • AI can study customer behavior to forecast preferences, offer recommendations, and optimize business management.
    • Blockchain technology offers improved security, transparency, and efficiency in supply chains by tracking goods and ensuring compliance.

    E-Commerce Summary

    • E-commerce plays a critical role in the modern business environment.
    • E-commerce has led to multiple business models (B2B, B2C, C2C, etc.).
    • Successful strategies involve market research, goal-setting and ongoing monitoring of the business.
    • A robust technology infrastructure, including e-commerce platforms and cybersecurity measures, is essential for secure and efficient operations.

    E-Commerce Strategies

    • Digital marketing strategies enable reaching and engaging target audiences (SEO, social media marketing, email marketing).
    • Customer relationship management tools personalize interactions, analyze data, and improve customer experiences.
    • Supply chain and logistics ensure efficient inventory management, order fulfillment and timely delivery.
    • Addressing legal and ethical issues, performance metrics, AI, blockchain and omnichannel retail is critical for success.
    • These elements enable businesses to fully leverage the potential of e-commerce, build customer loyalty and remain competitive in the digital marketplace.

    Internet

    • A global network linking computers.
    • Consists of network server infrastructure and communication links enabling information exchange.
    • Transactions and communications enabled through mobile devices (laptops, smartphones, tablets).

    WWW

    • The most common technique for publishing on the internet.
    • Web pages are presented using HTML/XML text and embedded graphics.
    • Access is through web browsers.

    First Web Site

    • http://info.cern.ch
    • Created by English scientist Sir Tim Berners-Lee in 1991
    • Developed for communication and document sharing among scientists.

    E-Commerce

    • Abbreviation for electronic commerce.
    • Online buying, selling, transacting, ordering and payment for goods and services over the internet.
    • Allows seller/buyer interaction without face-to-face interaction.
    • Examples: Online banking, shopping, ticket booking, social networks.

    E-Business

    • Electronic business/online presence of business.
    • Business operations via internet or electronic data exchange.
    • E-commerce is a subset of E-business.

    E-Business and E-Commerce Differences

    • E-business = broader concept encompassing all aspects of business operations over the internet, not limited to monetary transactions, may use intranet and extranet, includes all processes in business
    • E-commerce = narrower concept focused on online sales of goods and services, usually carried out on a website

    E-Business Model

    • A company's operating approach for online services.
    • Defines functions, product/service delivery methods, profit generation, adaptation to new technologies/markets.

    E-Business Model Components

    • E-Business Concept: Basic information (goals, vision, products, pricing).
    • Value Proposition: Advantages/values offered to customers.
    • Revenue Sources: Methods to generate income.
    • Required activities, resources, and capabilities: activities, resources and required components to achieve goals.

    Value Proposition

    • The value offered by a business/organization to its customers.
    • This can include aspects like reduced prices, improved service friendliness, faster delivery, greater efficiency/productivity or product variety and personalization

    Sources of Revenue

    • Methods for generating income online (affiliations, advertisements, agent/representative commissions, licensing, sales commissions, sponsorships, syndication, use fees, subscriptions).

    Required Activities, Resources and Capabilities

    • Activities: Specific business processes used to implement plans.
    • Resources: Human, tangible, intangible, and supporting resources enabling essential business operations.
    • "Methods of doing business" that are often patented.

    Resources

    • Tangible resources: Company equipment, reserves, and facilities (physical/financial possessions)
    • Intangible resources: Customized software, customer data, intellectual property, and business processes that are often patented

    Capabilities

    • Skills and abilities of workers and employees needed for a successful business.
    • E-business demands specific requirements for internet presence, broader audiences, and business operations.

    Critical Factors for E-Business

    • How processing works: (applications involved).
    • Location of resources (databases).
    • Who manages the processes/applications: (roles of staff).
    • Who is the beneficiary: (the end-user).

    E-Commerce Models

    • B2B (Business-to-Business): Business-to-business transactions (like ordering goods wholesale).
    • B2C (Business-to-Consumer): Businesses selling to customers (Amazon, e-tailers).
    • C2C (Consumer-to-Consumer): Consumers selling to other consumers (eBay, classified ads).
    • C2B (Consumer-to-Business): Consumers selling products/services to businesses.
    • B2G (Business-to-Government): Business offering services to the government.
    • G2B (Government-to-Business): Government offering services to businesses.
    • G2G (Government-to-Government): Transactions between government entities in different countries

    Horizontal e-commerce

    • Many product groups offered for sale.
    • Products and product groups can be unrelated.
    • Requires significant capital for stock management, storage, and logistics.

    Vertical e-commerce

    • Dedicated to one product group.
    • Categories do not change according to the specific product.
    • Focuses on a particular category or product group with specialized services and inventory.

    Marketplace model

    • In sites where the marketplace model is applied, the website isn't the primary seller.
    • Businesses (sellers) are represented/establish their virtual stores.
    • The marketplace receives commissions/fees from transactions.

    Intermediary Model

    • A model that links end consumers with sellers/suppliers to the point of sale.
    • The intermediary site facilitates the entire process.

    Mobile e-commerce

    • Online-shopping platforms/websites that function through mobile applications.
    • Facilitates quick access to products/campaigns/ information.

    Social commerce

    • Sales made via social media platforms.
    • Significant for advertising and marketing within marketplaces.

    Importance of E-Commerce Models

    • Understanding buyer/seller characteristics (individual or firm).
    • Adapting to these differences influences the overall business model and income level.
    • E-commerce business strategies must align with the chosen business model.

    E-Commerce Model Elements

    • Capital: Funding necessary for the e-commerce operation.
    • Product Supply: Availability and supply of goods/services.
    • Target Audience: Specific customer base or demographics for the business.

    Strategic Analysis

    • Collection/processing of information: internal and external resources, market place.
    • E-business capacity analysis is a crucial part of creating a strategy aligned with business needs.
    • SWOT analysis (strengths, weaknesses, opportunities, threats).
    • The analyses help create a comprehensive evaluation of the organization, its internal and external environment, and competitive landscape to develop a tailored strategy.

    Strategic Objectives

    • Mission: Provides organization purpose, history, and founder information.
    • Vision: Represents a desired future state.
    • Corporate strategy determines how an organization will achieve its goals and objectives.

    Strategic Definition

    • The process of creating and selecting strategies to achieve goals.
    • Includes strategies like e-channels, market development, positioning, and marketplace configuration, along with organizational capabilities.

    Strategic Implementation

    • Planning, action and control processes to meet strategic goals.
    • Includes supply chain management, marketing, and change management techniques, and appropriate analysis/design.

    Strategic Planning Steps

    • Situation analysis (assessing current conditions, internal/external resources, and the market place).
    • Defining mission/vision, objectives, and goals.
    • Creating an action plan/projects.
    • Ongoing monitoring/tracking of progress towards goals/outcomes.
    • Evaluating and measuring performance: Evaluating performance indicators based on original strategy to make necessary changes to the strategy.

    Needs Analysis

    • Determining problems related to e-commerce development and finding effective solutions to those problems.
    • Identifying products missing from the market (or products with underserved needs).

    Market Research

    • Identifying the target market (customers) through data collection and analysis.
    • Analysing economic factors (feasibility research).
    • Examining legal implications (legal research).
    • Evaluating technological requirements (technical research).

    Market Research Methods

    • Surveys: Gathering opinions/information through questionnaires.
    • Direct interviews: Direct interactions with target customers (e.g., one-on-one meetings).
    • Focus groups: Using small, relevant groups for in-depth discussions.
    • Observation: Recording data on customer behavior in natural settings.
    • Competitor analysis (evaluating competitors).
    • Examining sales data: Analysing sales patterns to track and predict market trends.

    E-Commerce Ethics

    • Adaptation of ethical rules for online commerce.
    • Consideration for social/commercial implications due to internet technology.
    • Issues regarding user data privacy, information security, and the need for updated legal regulations is a key focus area.
    • This incorporates considerations for user choice, data security, and other complex developments within the industry.

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