How I Raised Myself from Failure to Success in Selling Ch 23

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Questions and Answers

What was the main reason Everett complimented Lincoln's speech?

  • He found it entertaining.
  • He wrote a speech of equal length.
  • He thought Lincoln spoke more concisely than he could. (correct)
  • He was familiar with Lincoln's speaking style.

What social fault does the author mention as particularly damaging?

  • Overtalking. (correct)
  • Changing topics frequently.
  • Interrupting others.
  • Being too quiet.

What strategy did the author use to reduce the length of his telephone conversations?

  • He made a list of specific topics to discuss. (correct)
  • He asked his friends to remind him to hang up.
  • He started speaking in bullet points.
  • He stopped making calls.

How does the author suggest one should handle talking too long?

<p>Become aware of the length of the discussion. (C)</p> Signup and view all the answers

What was Harry Erlicher's conclusion about salesmen and their conversations?

<p>They lose business because they talk too much. (A)</p> Signup and view all the answers

What did the author do when he realized he was talking too much?

<p>He asked his wife to signal him. (C)</p> Signup and view all the answers

What writing quality does the author admire in the Biblical story of creation?

<p>Its brevity. (A)</p> Signup and view all the answers

What was the primary concern of the steamboat companies regarding the bridge construction?

<p>Loss of business to the railroad. (D)</p> Signup and view all the answers

What strategy did the wealthy steamboat owners employ to prevent the bridge construction?

<p>Legal injunction. (C)</p> Signup and view all the answers

How did Lincoln's speaking style contrast with that of Judge Wead?

<p>Lincoln was brief and to the point. (A)</p> Signup and view all the answers

What was the main argument presented by Lincoln's opponent in the trial?

<p>Traveling east to west is equally important as traveling up and down the river. (D)</p> Signup and view all the answers

What was Judge Wead's primary focus during his final talk in the trial?

<p>He focused on the rights of steamboat owners. (D)</p> Signup and view all the answers

How long did Judge Wead speak during the trial compared to Lincoln's response?

<p>Wead spoke for two hours, Lincoln for two minutes. (A)</p> Signup and view all the answers

What was the outcome of the jury's decision after Lincoln's brief argument?

<p>The jury ruled in favor of the railroad. (B)</p> Signup and view all the answers

What significant talent did Lincoln demonstrate through his Gettysburg Address?

<p>Brevity and impactful messaging. (A)</p> Signup and view all the answers

Flashcards

Overtalking

Speaking excessively, often rambling or including unnecessary details.

Brevity

Conciseness in speech or writing; expressing ideas in a few words.

Cutting phone calls in half

A method for streamlining telephone conversations by preparing a list of key topics in advance.

Salesman's problem

Salespeople frequently lose deals due to excessive talking (overtalking).

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Herbert Spencer

An English philosopher known for his writings on social Darwinism and evolution.

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Importance of brevity in conversation

Conciseness impresses clients and saves time.

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The fight against overtalking

A personal battle to improve and control the tendency to talk too much.

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Lincoln's brevity

Lincoln's ability to get straight to the point in his speeches, focusing on the core issue.

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Importance of focus

Focusing on the key argument and avoiding unnecessary details.

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Lincoln's Gettysburg Address

A famous speech by Abraham Lincoln.

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River Transportation

Movement of goods and people along rivers.

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Railroad Bridge Case

Legal dispute over the construction of a bridge affecting steamboat interests.

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Judge Wead

A skilled lawyer who represented the steamboat company in the railroad bridge case.

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Abraham Lincoln's role

Lincoln, a lawyer representing the railroad, argued concisely and effectively in a lengthy trial.

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Effective communication

The ability to convey a message clearly and concisely.

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Study Notes

Biggest Reason Salesmen Lose Business

  • Overtalking is a major social flaw and a significant cause of lost business opportunities.
  • Overtalking prevents a salesman from getting to the point and conveying their message efficiently.
  • Salespeople who overtalk risk losing customers' attention and interest.
  • A common complaint from clients and executives is that salespeople spend too much time on details.
  • Brevity, focusing on key information, and quick delivery of the essential message are crucial for success.
  • Abraham Lincoln's ability to condense his arguments to the essentials helped him prevail.
  • Even notable figures like Herbert Spencer, the influential English philosopher, utilized strategies to prevent excessive talk.

Overcoming Overtalking

  • Practice brevity by consciously avoiding unnecessary details.
  • Create a concise list of discussion points before a call and stick to them.
  • Manage telephone conversations effectively by structuring discussions for efficiency.
  • Use concise language that gets to the point quickly.
  • End conversation promptly when the objective is achieved.
  • Practice the skill of keeping conversations brief and focusing on the main point
  • Avoid unnecessary details.
  • A salesman's knowledge should be substantial, but the delivery should be succinct

Anecdotes and Examples

  • The author recounts personal struggles with overtalking and how strategies for brevity have helped improve sales.
  • The case of a lawyer (Abraham Lincoln) who argued a case effectively by focusing on the crux of the issue, rather than lengthy speeches, is an example.
  • A significant anecdote is the author's experience meeting with a busy executive who demanded quick answers and to the point.
  • The story of Judge Wead and the Rock Island Railroad bridge case illustrates the importance of getting to the heart of the matter.
  • The story of Herbert Spencer and ear pads illustrates a person using a technique to avoid over-talking.
  • A poll of purchasing agents indicated that overtalking negatively impacted sales.
  • The author suggests setting clear time limits to end conversations to avoid overtalking.

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