Podcast
Questions and Answers
What major event in transportation occurred in Canada in 1836?
What major event in transportation occurred in Canada in 1836?
Which two rail lines merged to form VIA Rail in 1978?
Which two rail lines merged to form VIA Rail in 1978?
What was one of the reasons for the decline in rail travel in Canada?
What was one of the reasons for the decline in rail travel in Canada?
When was the Trans-Canada Highway officially opened?
When was the Trans-Canada Highway officially opened?
Signup and view all the answers
Which year marked the beginning of the campaign for Maisonneuve to promote itself as 'Le Pittsburg du Canada'?
Which year marked the beginning of the campaign for Maisonneuve to promote itself as 'Le Pittsburg du Canada'?
Signup and view all the answers
Which Canadian airline was formed in 1937?
Which Canadian airline was formed in 1937?
Signup and view all the answers
What significant innovation did Air Canada introduce in 1963?
What significant innovation did Air Canada introduce in 1963?
Signup and view all the answers
By 1935, how much was Quebec spending on tourism promotion?
By 1935, how much was Quebec spending on tourism promotion?
Signup and view all the answers
What was the estimated loss in tourism export revenues due to COVID-19?
What was the estimated loss in tourism export revenues due to COVID-19?
Signup and view all the answers
Which year marked the establishment of Canada's first national park?
Which year marked the establishment of Canada's first national park?
Signup and view all the answers
What major event caused the near halt of the global tourism industry in 2020?
What major event caused the near halt of the global tourism industry in 2020?
Signup and view all the answers
What year did Canada’s National Park System Plan divide the country into 39 regions?
What year did Canada’s National Park System Plan divide the country into 39 regions?
Signup and view all the answers
What was the total economic activity generated by tourism in Canada in 2018?
What was the total economic activity generated by tourism in Canada in 2018?
Signup and view all the answers
Which of the following was the first national marine park established in Canada?
Which of the following was the first national marine park established in Canada?
Signup and view all the answers
How many national parks and marine conservation areas were created in the 20 years following 1987?
How many national parks and marine conservation areas were created in the 20 years following 1987?
Signup and view all the answers
What was a significant effect of the COVID-19 pandemic on Air Canada in the first quarter of 2020?
What was a significant effect of the COVID-19 pandemic on Air Canada in the first quarter of 2020?
Signup and view all the answers
Study Notes
Origins of Canadian Tourism
- Tourism in Canada has been intertwined with transportation advancements
- Early forms included rail travel, with the Canadian National Railway and Canadian Pacific Railway being significant by 1923
- Decline in rail travel followed by rise in automobile popularity in the 1930s
- Trans-Canada Highway completed in 1970, longest national highway
- Early tour operators and marketing campaigns promoted locations like Banff National Park
- Canada promoted tourism through provincial bureaus
Early Tourism Promotion
- Canadian communities created marketing strategies
- Quebec, for instance, had a campaign from 1907 to 1915 promoting itself
- $250,000 was spent by Quebec in 1935 on tourism promotion
- Other provinces followed with similar initiatives
National Airlines
- Air Canada formed in 1937
- Pioneered passenger aviation, including computerized reservations
- Increased mass travel through reduced fares in the 1950s and 1960s
- Competitor airlines introduced international routes
Parks and Protected Areas
- National park presence began with Banff in 1885
- Dominion Parks Branch created in 1911, a world first
- Conservation officers and interpreters were hired to enhance visitor experiences in the 1930s
- National Park System Plan divided Canada into 39 regions by 1970
- First national marine park established in 1987
- Further parks and conservation areas were created over following decades
Global Shock and Industry Decline
- Canadian tourism impacted by major global events (Great Depression, World Wars, socio-political turmoil, global outbreaks)
- COVID-19 pandemic, from late 2019 onward, caused significant decline, up to 70% drop in tourist numbers
- Global tourism revenues dropped to an estimated USD 910 billion to USD 1.2 trillion.
- Job losses were significant, up to 120 million at risk.
- A significant loss for global tourism, since record keeping begun in 1950s
Tourism in Canada Prior to COVID-19
- Canadian tourism generated $102 billion in economic activity and 1.8 million jobs in 2018
- 22.1 million inbound visitors in 2019, a record-breaking success.
- One in eleven jobs was directly involved in tourism
- Canadians visiting Canada domestically made up 78% of revenue, with an average spend of $244 per visit, while others spend $663.
- The US is Canada's largest inbound tourism market, with strong tourism engagement from several other countries
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
Related Documents
Description
Explore the historical development of tourism in Canada from the early rail travel days to the rise of automobile tourism. This quiz covers the impact of transportation advancements, early promotional strategies by provinces, and the establishment of national airlines. Test your knowledge on how these elements shaped the tourism industry in Canada.
