Podcast
Questions and Answers
What is not a criterion used to evaluate different market segments in a service setting?
What is not a criterion used to evaluate different market segments in a service setting?
- Sustainability
- Reliability (correct)
- Actionability
- Accessibility
In a business-to-business market, which of the following is usually NOT used to define and profile market segments?
In a business-to-business market, which of the following is usually NOT used to define and profile market segments?
- Nature of rivalry
- Customer demographics (correct)
- Industry type
- Strategic importance of firms
When pursuing a niche business strategy in a service firm, what additional segmentation variable might be used?
When pursuing a niche business strategy in a service firm, what additional segmentation variable might be used?
- Market share
- Customer satisfaction
- Past yield (correct)
- Potential performance
Which of the following is NOT a factor on which target segments should be selected?
Which of the following is NOT a factor on which target segments should be selected?
In a service setting, which of the following is least likely to be considered as an additional segmentation variable?
In a service setting, which of the following is least likely to be considered as an additional segmentation variable?
Which of the following is not commonly used to evaluate different market segments in terms of their characteristics?
Which of the following is not commonly used to evaluate different market segments in terms of their characteristics?
What type of analysis requires an organization's management to identify its resources, limitations, constraints, values, and goals?
What type of analysis requires an organization's management to identify its resources, limitations, constraints, values, and goals?
Which type of analysis determines the overall nature, level, trend, and geographic location of demand?
Which type of analysis determines the overall nature, level, trend, and geographic location of demand?
What type of analysis provides a marketing strategist with insight into an organization's strengths and weaknesses to suggest opportunities for differentiation?
What type of analysis provides a marketing strategist with insight into an organization's strengths and weaknesses to suggest opportunities for differentiation?
When determining the overall nature, level, and trend of demand, what type of analysis is useful to undertake?
When determining the overall nature, level, and trend of demand, what type of analysis is useful to undertake?
In which scenario would an organization be pushed into a position that no one else wants?
In which scenario would an organization be pushed into a position that no one else wants?
Which type of service is mentioned as having the highest level of risk?
Which type of service is mentioned as having the highest level of risk?
Which factor is NOT likely to enhance risks and uncertainty for a service purchaser?
Which factor is NOT likely to enhance risks and uncertainty for a service purchaser?
What factor may reduce risk and uncertainty for a consumer when selecting a service?
What factor may reduce risk and uncertainty for a consumer when selecting a service?
For an overseas student selecting an Australian or New Zealand university, which information source is likely to be the least important when making a decision?
For an overseas student selecting an Australian or New Zealand university, which information source is likely to be the least important when making a decision?
Which type of service is associated with risks and uncertainties in the mind of a consumer?
Which type of service is associated with risks and uncertainties in the mind of a consumer?
Which factor is highlighted as reducing risks and uncertainties for a consumer looking to select a service?
Which factor is highlighted as reducing risks and uncertainties for a consumer looking to select a service?
What is a basic requirement for a blueprint according to the text?
What is a basic requirement for a blueprint according to the text?
In blueprinting, what does the identification of 'fail points' help with?
In blueprinting, what does the identification of 'fail points' help with?
According to Wirtz and Mattila, what did they find to be more important for customer satisfaction than compensation alone?
According to Wirtz and Mattila, what did they find to be more important for customer satisfaction than compensation alone?
What is the significance of distribution in services compared to physical products?
What is the significance of distribution in services compared to physical products?
What does dealing with a service organization at 'arm's length' mean according to the text?
What does dealing with a service organization at 'arm's length' mean according to the text?
What is the primary focus in blueprinting when it comes to service quality?
What is the primary focus in blueprinting when it comes to service quality?
Under what circumstance does price competition NOT reduce according to the text?
Under what circumstance does price competition NOT reduce according to the text?
A customer perceiving high levels of social risk is worried that:
A customer perceiving high levels of social risk is worried that:
Which type of risk involves worries about the time and effort required to select a service provider?
Which type of risk involves worries about the time and effort required to select a service provider?
In a situation where a firm has undifferentiated services compared to competitors, which factor does NOT lead to intensified price competition?
In a situation where a firm has undifferentiated services compared to competitors, which factor does NOT lead to intensified price competition?
What factor does NOT contribute to intensifying price competition according to the text?
What factor does NOT contribute to intensifying price competition according to the text?
When do customers worry that their choice of service provider may not meet with family or friends' approval?
When do customers worry that their choice of service provider may not meet with family or friends' approval?
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