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Optimization Theory: Marginal Utility

Apply optimization theory to understand how marginal utility changes with each additional unit of a good or service. Analyze scenarios involving drama and comedy viewing to determine the total utility. Test your knowledge of optimization principles!

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Questions and Answers

What is the total utility gained from watching 10 dramas?

25 units

What is the maximum total utility that can be achieved from a package of movies?

30.25 units

What is the utility gained from watching the first comedy?

3 units

What do researchers find that animals and humans tend to approach in their choices?

<p>Optimality</p> Signup and view all the answers

What is studied in choice behavior with animals, instead of movie rentals?

<p>Mating and food</p> Signup and view all the answers

What is an example of optimization in animal behavior, mentioned in the text?

<p>The waiting time of male dung flies at cow patties</p> Signup and view all the answers

When making decisions, what is the main difference between Satisficers and Maximizers?

<p>Satisficers settle for 'good enough', while Maximizers strive for the best option.</p> Signup and view all the answers

What is a key characteristic of Prospect Theory?

<p>It replaces the notion of utility with value based on gains and losses.</p> Signup and view all the answers

According to Prospect Theory, how do people tend to weigh gains and losses?

<p>People tend to feel losses more heavily than gains.</p> Signup and view all the answers

What is the main advantage of Satisficing, according to the text?

<p>It is more efficient.</p> Signup and view all the answers

What is the key insight from the study of experienced firefighters (Klein, 1998)?

<p>Take the first reasonable plan that comes to mind and test it for problems.</p> Signup and view all the answers

What is the main difference between the value function for gains and the value function for losses?

<p>The value function for gains is somewhat shallow, while the value function for losses is relatively steep.</p> Signup and view all the answers

What is the primary goal of the game in Experiment 2?

<p>To make as many points as possible</p> Signup and view all the answers

Why do we rely on intuition in decision-making despite its potential failures?

<p>Because we need to make thousands of decisions daily and do not have time for logical thinking</p> Signup and view all the answers

According to Baumeister, what happens to willpower when it is used a lot lately?

<p>It gets fatigued</p> Signup and view all the answers

What is a characteristic of willpower, according to Baumeister?

<p>It is like a muscle</p> Signup and view all the answers

What is a characteristic of an expert in English grammar?

<p>They usually know the right answer but cannot verbalize why</p> Signup and view all the answers

What is an algorithm in decision-making?

<p>A methodical rule that guarantees a problem will be solved</p> Signup and view all the answers

What is the definition of willpower, according to the text?

<p>The ability to resist impulses</p> Signup and view all the answers

What is a factor that affects self-regulation, according to the text?

<p>Low blood glucose</p> Signup and view all the answers

What is the main difference between an expert and a novice in English grammar?

<p>Experts make decisions based on intuition, while novices rely on rules</p> Signup and view all the answers

What is the name of the group that watched the Skittles video with a lesson about probability embedded?

<p>Demonstration + lesson group</p> Signup and view all the answers

Why do we experience stunning failures in thinking when relying on intuition?

<p>Because our intuitions often lead to misjudgments</p> Signup and view all the answers

What is the purpose of using algorithms in decision-making?

<p>To guarantee a solution to a problem</p> Signup and view all the answers

What is the primary strategy that animals use in times of environmental stability?

<p>Optimization</p> Signup and view all the answers

What is the main advantage of human language?

<p>Levels of social-cooperation not possible in other species</p> Signup and view all the answers

What does Life History Theory (LHT) focus on?

<p>The diversity of life history strategies used by different organisms</p> Signup and view all the answers

What aspect of an organism's life cycle does Life History Theory consider?

<p>Their reproductive development, post-reproductive behaviors, and lifespan</p> Signup and view all the answers

What determines the best strategy for animals in different environments?

<p>Environmental stability</p> Signup and view all the answers

How can you make the right choice easy in decision-making?

<p>By increasing the value of self-controlled choice</p> Signup and view all the answers

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