Operations and Market Offerings

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Questions and Answers

Which of the following best describes 'operations' in the context of entrepreneurship?

  • The act of securing funding for a new business venture.
  • The interrelated business functions of production, procurement, and distribution. (correct)
  • The process of creating a prototype for a new product.
  • The marketing strategies used to reach target customers.

A company that primarily offers legal advice is an example of:

  • Pure tangible goods
  • Goods-and-services
  • Pure services (correct)
  • Consumer products

Which of the following scenarios exemplifies the concept of 'procurement'?

  • A bakery sourcing flour and sugar from local suppliers. (correct)
  • A restaurant serving meals to customers.
  • A software company developing a new app.
  • A retail store displaying its products for sale.

Which component of the 4M's focuses on the structured processes within production, procurement, and distribution?

<p>Methods (C)</p> Signup and view all the answers

A small business owner is deciding what type of oven to purchase for their bakery. This decision relates to which of the 4M's?

<p>Machines (A)</p> Signup and view all the answers

Which of the following describes 'distribution' in a business context?

<p>The physical transport and flow of materials in reaching customers. (B)</p> Signup and view all the answers

Which type of product requires minimal comparison and buying effort from consumers?

<p>Convenience Products (B)</p> Signup and view all the answers

Materials and Parts, Capital Items, and Supplies and Services are:

<p>Groups of industrial products (A)</p> Signup and view all the answers

What is a prototype in the context of entrepreneurship?

<p>An initial model to test functionality, design, and market acceptability. (B)</p> Signup and view all the answers

A company's profits and losses at a specific point in time can be found on the:

<p>Income Statement (D)</p> Signup and view all the answers

Flashcards

Operations

Interrelated business functions including production, procurement, and distribution of goods/services.

Production

Manufacturing a product or producing a service to offer to target customers.

Product

Something offered to a market for acquisition, use, or consumption to satisfy a want or need.

Service

Human-related activities, benefits, and satisfactions offered for sale without transferring ownership.

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Procurement

Sourcing supplies and materials for production or service delivery, including handling and storage.

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The 4 M's

4M's: Methods, Machines, Materials, and Manpower; Clear procedures/systems in production, procurement, and distribution.

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Convenience Products

Products that buyers purchase frequently and immediately with minimal comparison or effort.

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Prototype

Initial sample, model, or early version of a product/service to test functionality, design, and market.

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Design Thinking

Thinking used by designers to solve problems related to products and services.

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Balance Sheet

Shows a quick picture of the financial performance of a business on a fixed date or at a given period.

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Study Notes

  • Operations are the interconnected business functions of production, procurement, and distribution of goods/services
  • Production is the process of manufacturing a product or producing a service for target customers
  • A product is what’s offered to a market for acquisition, use, or consumption to satisfy a need
  • A service is a product consisting of human-related activities, benefits, and satisfactions offered for sale that don't result in ownership of a commodity

Market Offering Forms

  • Pure tangible goods have no accompanying services like toys and soaps

  • Pure services are primarily the service itself, such as legal or medical advice

  • Goods-and-services are combinations found in places like car dealerships, hotels and restaurants

  • Procurement involves sourcing supplies and materials for production or service delivery, including inventory handling and storage

  • This involves identifying and choosing supply sources for manufacturing or service

  • Distribution is the physical transport or flow of materials and communications to reach customers

4M's

  • Methods refer to clear, detailed procedures in production, procurement, and distribution
  • Machines are the equipment and facilities to make the product or service
  • Materials are the necessary supplies to produce the product or service
  • Manpower is the workforce needed to perform operations

Consumer Products

  • Consumer products includes the products and services bought by consumers for their personal consumption.

Types of Consumers Products

  • Convenience products are readily available, frequent purchases with minimal effort
  • Shopping products are less frequent purchases
  • Specialty products have unique characteristics and brand identification
  • Unsought products are unknown to most customers
  • Shopping products are of a nature that are usually purchased with minimum effort and comparison

Industrial Products

  • Industrial products are purchased by organizations for further processing or business activities

Groups of Industrial Products

  • There are two types of Materials and Parts: raw materials, and manufactured materials and parts
  • Raw materials are agricultural or natural resource products
  • Manufactured materials consist of manufactured components, mostly sold to industrial users
  • Capital items are industrial products like fixtures and infrastructure for production
  • Supplies and services in the industrial field are convenience products

Other Key Terms

  • Market segments classify customers by demographic characteristics
  • Entrepreneurs strive to compete successfully for more customers
  • A prototype is an initial product/service version to test functionality and market acceptance
  • Design thinking is a problem-solving approach used by designers for products/services
  • A balance sheet shows a business's financial performance on a specific date
  • An income statement shows profits and losses at a specific time

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