Open vs Close-Ended Questions Flashcards

Open-Ended Questions

• Open-ended questions allow respondents to answer in their own words, promoting qualitative data collection.
• These questions do not restrict the answers available to the respondent, encouraging detailed responses.

Example of an Open-Ended Question

• "State your opinion about the quality of ABC Corporation's products and services?" exemplifies an open-ended question, inviting diverse feedback.

Closed-Ended Questions

• Closed-ended questions provide specific response options, such as "Yes" or "No," resulting in primarily quantitative data.
• This format limits the range of answers, simplifying analysis and comparison.

Example of a Closed-Ended Leading Question

• "How would you rate the products of XYZ Corporation?" with options like fair, good, excellent, or superb, is a closed-ended question that suggests a positive response.

Leading Questions

• Leading questions are structured to guide respondents toward a particular type of answer, often limiting their choices.
• They can influence the respondent's opinion by presenting answer options that reflect a specific bias or expectation.
• These questions often feature a range of adjectives to sway the opinion positively or negatively, such as fair, good, great, poor, superb, and excellent.

This quiz explores the differences between open-ended, close-ended, and leading questions. It includes definitions and examples to enhance your understanding of qualitative data collection. Perfect for those studying research methods in social sciences.