Online Marketing Strategy Quiz

Marketing is the process of: 'creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.'

Examples include social media platforms (Facebook, YouTube, Instagram, Twitter, LinkedIn, Pinterest, TikTok), email marketing, online PR, podcasts & webinars, SEO, PPC, mobile, website & apps, and analytics & tracking.

The five concepts of marketing are production concept, product concept, selling concept, marketing concept, and societal marketing concept.

<p>The purpose of marketing concepts for marketing professionals is to earn consumer confidence, create profitable, long-term relationships with consumers, and satisfy customers' needs while outperforming competitors.</p> Signup and view all the answers

<p>Marketing concepts are strategies that companies and marketing agencies design and implement in order to satisfy customers' needs, maximize profits, and beat the competitors or outperform them.</p> Signup and view all the answers