5 Questions
What is one of the unique features of online marketing mentioned in the text?
Viral marketing
What is required when registering customers into a digital store?
Permission to send messages with company offers and promotions
Which type of marketing imitates the viral process, as mentioned in the text?
Viral marketing
What concept synthetizes all the activities developed by data systems in a binary or digital environment?
Digital advertising
What is a key requirement for attracting several customers with low costs, as per the text?
All of the above
Explore the unique features and innovations in online marketing, such as viral marketing, viral mobile advertising, and transactional marketing. Understand the integration of new media into the marketing mix and its impact on traditional advertising approaches.
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