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Questions and Answers
What is the primary purpose of using anchor text when another website links to your website?
What is the primary purpose of using anchor text when another website links to your website?
- To increase the number of reciprocal links
- To create relevancy to certain keywords and phrases (correct)
- To improve website loading speed
- To enhance the visual appeal of the link
What is the suggested action if you have the option when requesting a link from another website?
What is the suggested action if you have the option when requesting a link from another website?
- Request reciprocal links instead of one-way links
- Request a link with no-follow tag
- Request keyword-rich anchor text for the link (correct)
- Avoid requesting any anchor text for the link
Why are reciprocal links not as valuable as one-way links to your website?
Why are reciprocal links not as valuable as one-way links to your website?
- Reciprocal links do not contribute to the authority of your website (correct)
- Reciprocal links have no impact on search engine ranking
- Search engines penalize websites with reciprocal links
- Reciprocal links increase the loading speed of your website
What happens if a website is caught with un-tagged paid links according to the text?
What happens if a website is caught with un-tagged paid links according to the text?
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What is the recommended course of action if you don’t have time for link building but have some cash according to the text?
What is the recommended course of action if you don’t have time for link building but have some cash according to the text?
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Study Notes
Off-Page SEO
- Off-page SEO involves building relationships with other websites through creating attractive content and reaching out to website owners.
- This process is called link building, which affects ranking on the Search Engine Results Page (SERP).
Factors Affecting SERP Ranking
- Who is linking to your website
- How they are linking to your website
- How your content is shared in social networks and across the web
Importance of Quality Links
- Not all links are created equal; links from major publications and educational websites (.edu) are more valuable than multiple links from smaller websites.
- Links from popular websites, such as major publications and blogs, provide more "link juice" due to their high traffic (millions of visitors daily).
Measuring Link Building Efforts
- Free tools can be used to determine what websites are already linking to your website.
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Description
Learn about the importance of off-page SEO, link building, and the impact of backlinks and social media sharing on search engine rankings.
