OE-154-CS: Introduction to E-Commerce Unit 1 Quiz
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Questions and Answers

What is the purpose of community detection in social networks?

To identify users with a high number of connections and see how far their reach can travel in the network.

What user data variables are extracted for analysis in the context of Yelp?

User_id, Name, Review count, Yelping since, Friends, Fans, Average stars.

What are some legal issues in e-commerce mentioned in the text?

Fraud over the internet, Copyright.

What do ethical issues in e-commerce typically revolve around?

<p>Human rights and wrongs based on societal norms.</p> Signup and view all the answers

Why is security a major concern in electronic commerce?

<p>Due to the ease with which anyone, good or bad, can open a website, leading to cybercrime risks.</p> Signup and view all the answers

What is the key to keeping existing customers happy and expanding your network to engage new, relevant audiences in e-commerce?

<p>A blend of social advertising and social media marketing</p> Signup and view all the answers

What is social commerce and how does it differ from traditional e-commerce?

<p>Social commerce is the use of social media platforms like Facebook and Instagram to market and sell products. It allows customers to complete purchases without leaving social media apps.</p> Signup and view all the answers

What are some examples of significant innovations in e-commerce mentioned in the text?

<p>Smart recommendations, speech recognition, product search, and image-based search</p> Signup and view all the answers

Explain the concept of social advertising in e-commerce.

<p>Social advertising refers to paid methods of reaching a much larger new audience quickly.</p> Signup and view all the answers

What is the role of social media marketing in e-commerce?

<p>Social media marketing refers to unpaid methods of marketing. It is great for creating new business relationships.</p> Signup and view all the answers

How does social commerce facilitate transactions between businesses and customers?

<p>By using social networks and digital media to market and sell products and services.</p> Signup and view all the answers

What is the significance of supplier integration in e-commerce?

<p>Supplier integration plays a crucial role in ensuring seamless supply chain operations and product availability.</p> Signup and view all the answers

How does support exchange contribute to the success of e-commerce businesses?

<p>Support exchange helps in resolving customer queries and issues promptly, leading to enhanced customer experience.</p> Signup and view all the answers

In what ways can accounting be optimized in the context of e-commerce?

<p>Accounting in e-commerce can be optimized by leveraging digital tools for automated financial management and reporting.</p> Signup and view all the answers

Discuss the impact of smart recommendations in e-commerce on customer engagement.

<p>Smart recommendations enhance personalized shopping experiences and increase customer satisfaction.</p> Signup and view all the answers

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