Observation Methods in Business Research

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Which device measures changes in the diameter of the subject's pupils?

Pupilometer (correct)

Voice pitch analyzer

Eye-tracking monitor

Psychogalvanometer

Which method assumes that physiological changes accompany emotional reactions?

Eye-tracking monitor

Voice pitch analysis

Pupilometer

Psychogalvanometer (correct)

What type of consumer panel uses a laser scanner to record participants' purchasing habits?

Traditional purchase diary panel

Scanner-based consumer panel (correct)

Focus group

Observational study

What does a voice pitch analysis measure?

Emotional reactions through physiological changes in a person's voice Signup and view all the answers

Which device records how the subject actually reads or views an advertisement?

Eye-tracking monitor Signup and view all the answers

Which method measures involuntary changes in the electrical resistance of the skin?

Psychogalvanometer Signup and view all the answers

What is the primary purpose of a scanner-based consumer panel?

To record participants' purchasing habits Signup and view all the answers

What is the key difference between a scanner-based consumer panel and a traditional purchase diary panel?

Scanner-based panels use laser scanners to record purchases, while purchase diary panels use a written diary Signup and view all the answers

Which method is used to measure unconscious eye movements?

Eye-tracking monitor Signup and view all the answers

Which method is used to measure emotional reactions through physiological changes?

Psychogalvanometer Signup and view all the answers

Observation Methods in Business Research

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Questions and Answers

Which device measures changes in the diameter of the subject's pupils?

Which method assumes that physiological changes accompany emotional reactions?

What type of consumer panel uses a laser scanner to record participants' purchasing habits?

What does a voice pitch analysis measure?

Which device records how the subject actually reads or views an advertisement?

Which method measures involuntary changes in the electrical resistance of the skin?

What is the primary purpose of a scanner-based consumer panel?

What is the key difference between a scanner-based consumer panel and a traditional purchase diary panel?

Which method is used to measure unconscious eye movements?

Which method is used to measure emotional reactions through physiological changes?

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