Podcast
Questions and Answers
Which device measures changes in the diameter of the subject's pupils?
Which device measures changes in the diameter of the subject's pupils?
Which method assumes that physiological changes accompany emotional reactions?
Which method assumes that physiological changes accompany emotional reactions?
What type of consumer panel uses a laser scanner to record participants' purchasing habits?
What type of consumer panel uses a laser scanner to record participants' purchasing habits?
What does a voice pitch analysis measure?
What does a voice pitch analysis measure?
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Which device records how the subject actually reads or views an advertisement?
Which device records how the subject actually reads or views an advertisement?
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Which method measures involuntary changes in the electrical resistance of the skin?
Which method measures involuntary changes in the electrical resistance of the skin?
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What is the primary purpose of a scanner-based consumer panel?
What is the primary purpose of a scanner-based consumer panel?
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What is the key difference between a scanner-based consumer panel and a traditional purchase diary panel?
What is the key difference between a scanner-based consumer panel and a traditional purchase diary panel?
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Which method is used to measure unconscious eye movements?
Which method is used to measure unconscious eye movements?
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Which method is used to measure emotional reactions through physiological changes?
Which method is used to measure emotional reactions through physiological changes?
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