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Questions and Answers
Which device measures changes in the diameter of the subject's pupils?
Which device measures changes in the diameter of the subject's pupils?
- Pupilometer (correct)
- Voice pitch analyzer
- Eye-tracking monitor
- Psychogalvanometer
Which method assumes that physiological changes accompany emotional reactions?
Which method assumes that physiological changes accompany emotional reactions?
- Eye-tracking monitor
- Voice pitch analysis
- Pupilometer
- Psychogalvanometer (correct)
What type of consumer panel uses a laser scanner to record participants' purchasing habits?
What type of consumer panel uses a laser scanner to record participants' purchasing habits?
- Traditional purchase diary panel
- Scanner-based consumer panel (correct)
- Focus group
- Observational study
What does a voice pitch analysis measure?
What does a voice pitch analysis measure?
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Which device records how the subject actually reads or views an advertisement?
Which device records how the subject actually reads or views an advertisement?
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Which method measures involuntary changes in the electrical resistance of the skin?
Which method measures involuntary changes in the electrical resistance of the skin?
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What is the primary purpose of a scanner-based consumer panel?
What is the primary purpose of a scanner-based consumer panel?
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What is the key difference between a scanner-based consumer panel and a traditional purchase diary panel?
What is the key difference between a scanner-based consumer panel and a traditional purchase diary panel?
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Which method is used to measure unconscious eye movements?
Which method is used to measure unconscious eye movements?
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Which method is used to measure emotional reactions through physiological changes?
Which method is used to measure emotional reactions through physiological changes?
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