Podcast
Questions and Answers
______ focuses on allowing users to share and create information, disseminate ideas in various forms, share content, and respond to these pieces of content to create a consistent image across the different platforms.
______ focuses on allowing users to share and create information, disseminate ideas in various forms, share content, and respond to these pieces of content to create a consistent image across the different platforms.
Online persona
What is considered to be thought leadership?
What is considered to be thought leadership?
Brands, individuals, and organizations can become experts in their area as they continue to produce, share, and create content where they become the go-to resource for innovative ideas, persuading people to take action in response to their created content.
This type of content allows brands to emerge as their own media outlets and create their own content aligned with their goals, mission, and brand voice.
This type of content allows brands to emerge as their own media outlets and create their own content aligned with their goals, mission, and brand voice.
branded content
User-generated content focuses on ______.
User-generated content focuses on ______.
______ is a wide range of online, word-of-mouth forums including blogs, company-sponsored discussion boards and chat rooms.
______ is a wide range of online, word-of-mouth forums including blogs, company-sponsored discussion boards and chat rooms.
Livestreaming apps are one popular form of social media, and examples that fall into this category includes all EXCEPT ______.
Livestreaming apps are one popular form of social media, and examples that fall into this category includes all EXCEPT ______.
Facebook developed their Timeline feature back in ______.
Facebook developed their Timeline feature back in ______.
Visual content that is considered to be snackable seems to live on most platforms like ______.
Visual content that is considered to be snackable seems to live on most platforms like ______.
Chewbacca Mom becoming infamous when she filmed herself on Facebook Live wearing a Chewbacca mask from Kohl's is an example of ______.
Chewbacca Mom becoming infamous when she filmed herself on Facebook Live wearing a Chewbacca mask from Kohl's is an example of ______.
______ and ______ need to emerge for people to understand the importance of social media.
______ and ______ need to emerge for people to understand the importance of social media.
Buying followers is a common practice in social media, but is not ethical unless you want to get noticed and famous.
Buying followers is a common practice in social media, but is not ethical unless you want to get noticed and famous.
______ are the set of moral guidelines and principles that influence our behaviors and interactions.
______ are the set of moral guidelines and principles that influence our behaviors and interactions.
Being consistent across social media platforms, whether it is look or even content, is important, but sharing exact same piece of content on all platforms is not appropriate. This is considered ______ of the deadly sins of social media.
Being consistent across social media platforms, whether it is look or even content, is important, but sharing exact same piece of content on all platforms is not appropriate. This is considered ______ of the deadly sins of social media.
Influencers, particularly DJ Khalid, have been a key focus of the ______ when it comes to endorsements.
Influencers, particularly DJ Khalid, have been a key focus of the ______ when it comes to endorsements.
When accounts like @AltNationalParkServices are created, they are not necessarily the real voice of the organization they represent and do not have permission to so. What new trend is this referring to?
When accounts like @AltNationalParkServices are created, they are not necessarily the real voice of the organization they represent and do not have permission to so. What new trend is this referring to?
___________ are individuals who are able to persuade audiences to take action.
___________ are individuals who are able to persuade audiences to take action.
Abandonment is when brands and individuals build a community and leave it without proper notification or reasoning, which is considered to be one of the deadly sins of social media.
Abandonment is when brands and individuals build a community and leave it without proper notification or reasoning, which is considered to be one of the deadly sins of social media.
A social media policy is good to have to set the guidelines and standards for a brand and all employees on social media.
A social media policy is good to have to set the guidelines and standards for a brand and all employees on social media.
Bots are part of an ethical social media policy for most social media companies.
Bots are part of an ethical social media policy for most social media companies.
The agreement you sign up for when creating a social media account is called a(n) ______.
The agreement you sign up for when creating a social media account is called a(n) ______.
Individuals, like @TheRock, who are committed to helping others in the community is what type of persona type?
Individuals, like @TheRock, who are committed to helping others in the community is what type of persona type?
Research is not a needed component for social media professionals today to establish themselves in the field.
Research is not a needed component for social media professionals today to establish themselves in the field.
______ focuses more on the key group of people a person or brand wants to reach.
______ focuses more on the key group of people a person or brand wants to reach.
Writing is one of the most important skills to have in order to create a strong brand voice online.
Writing is one of the most important skills to have in order to create a strong brand voice online.
Julie is a new member of the American Nurses Association and wants to establish herself in the field. She wants to create content that resonates with her community of nurses that is shared out consistently across her various platforms and her audiences. What is Julie trying to do?
Julie is a new member of the American Nurses Association and wants to establish herself in the field. She wants to create content that resonates with her community of nurses that is shared out consistently across her various platforms and her audiences. What is Julie trying to do?
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Study Notes
Online Persona and Content Creation
- Online persona allows users to share, create, and respond to content across various platforms.
- Thought leadership involves brands or individuals becoming recognized experts by producing impactful and innovative content.
Content Types
- Branded content enables brands to act as their own media outlets, aligning content with their mission and voice.
- User-generated content refers specifically to content created by users themselves.
Social Media Platforms
- Social media encompasses a variety of online forums including blogs, discussion boards, and microblogs.
- Livestreaming apps are a popular form of social media; LinkedIn is not considered part of this category.
Key Features and Trends
- Facebook Timeline was launched in 2011, enhancing user interaction with timelines.
- Snackable visual content thrives on platforms like Instagram and Snapchat.
- Viral sensations, such as Chewbecca Mom's Facebook Live video, exemplify unexpected social media fame.
Social Media Interaction Principles
- Conversations and relationships are crucial for understanding social media's value.
- Consistency across platforms is important, but duplicate content is viewed as a form of uniformity, which is discouraged.
- Abandonment of communities without notice represents a serious social media faux pas.
Ethics and Policies
- Ethics define moral guidelines and behaviors on social media.
- Social media policies set standards for brand interactions and employee conduct.
- Buying followers is unethical and counterproductive for genuine social media engagement.
- Bots do not align with ethical social media policies.
Influencers and Engagement
- Influencers are individuals who effectively persuade audiences to take action.
- The FTC focuses on influencer marketing, ensuring transparency in endorsements.
- Altruists are individuals, like @TheRock, who aim to help their communities.
Content Strategy and Skills
- Audience strategy hones in on key demographics a brand wants to target.
- Writing skills are essential for developing a strong online brand voice.
- Research is crucial for social media professionals to establish credibility and influence.
- Implementing a content strategy involves creating consistent, resonant content for specific communities.
Agreements and Understanding
- The agreement signed during social media registration is known as a terms of services agreement.
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