Salesforce AI Associate Exam Set 2

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Questions and Answers

Cloud Kicks wants to decrease the workload for its customer care agents by implementing a chatbot on its website that partially deflects incoming cases by answering frequently asked questions. Which field of Al is most suitable for this scenario?

  • Predictive analytics
  • Computer vision
  • Natural language processing (correct)

What is an example of Salesforce's Trusted Al Principle of Inclusivity in practice?

  • Testing models with diverse datasets (correct)
  • Striving for model explainability
  • Working with human rights experts

How is natural language processing (NLP) used in the context of Al capabilities?

  • To understand and generate human language (correct)
  • To cleanse and prepare data for Al implementations
  • To interpret and understand programming language

A sales manager wants to improve their processes using Al in Salesforce. Which application of Al would be most beneficial?

<p>Lead scoring and opportunity forecasting (A)</p> Signup and view all the answers

What is a benefit of data quality and transparency as it pertains to bias in generative Al?

<p>Chances of bias are mitigated (C)</p> Signup and view all the answers

Salesforce defines bias as using a person's immutable traits to classify them or market to them. Which potentially sensitive attribute is an example of an immutable trait?

<p>Financial status (A)</p> Signup and view all the answers

What is the significance of explainability of trusted Al systems?

<p>Describes how Al models make decisions (A)</p> Signup and view all the answers

What is a potential source of bias in training data for Al models?

<p>The data is skewed toward a particular demographic or source (C)</p> Signup and view all the answers

What are the potential consequences of an organization suffering from poor data quality?

<p>Revenue loss, poor customer service, and reputational damage (B)</p> Signup and view all the answers

Which best describes the difference between predictive Al and generative Al?

<p>Predictive Al uses machine learning to classify or predict outputs from its input data whereas generative Al uses machine learning to generate new and original output for a given input (B)</p> Signup and view all the answers

What should organizations do to ensure data quality for their Al initiatives?

<p>Collect and curate high-quality data from reliable sources (C)</p> Signup and view all the answers

What is a potential outcome of using poor-quality data in Al applications?

<p>Al models may produce biased or erroneous results (B)</p> Signup and view all the answers

A sales manager is looking to enhance the quality of lead data in their CRM system. Which process will most likely help the team accomplish this goal?

<p>Review and update missing lead information (B)</p> Signup and view all the answers

What is an implication of user consent in regard to Al data privacy?

<p>Al infringes on privacy when user consent is not obtained (A)</p> Signup and view all the answers

A business analyst (BA) is preparing a new use case for Al. They run a report to check for null values in the attributes they plan to use. Which data quality component is the BA verifying by checking for null values?

<p>Completeness (A)</p> Signup and view all the answers

What is a key challenge of human-Al collaboration in decision-making?

<p>Creates a reliance on Al, potentially leading to less critical thinking and oversight (B)</p> Signup and view all the answers

What is one technique to mitigate bias and ensure fairness in Al applications?

<p>Ongoing auditing and monitoring of data that is used in Al applications (B)</p> Signup and view all the answers

Cloud Kicks plans to use automated chat as its primary support channel. Which Einstein feature should they use?

<p>Bots (B)</p> Signup and view all the answers

Cloud Kicks wants to use Einstein Prediction Builder to determine a customer's likelihood of buying specific products; however, data quality is a concern. How can data quality be assessed quickly?

<p>Run reports to explore the data quality (C)</p> Signup and view all the answers

What is a benefit of a diverse, balanced, and large dataset?

<p>Model accuracy (B)</p> Signup and view all the answers

What is the best method to safeguard customer data privacy?

<p>Track customer data consent preferences (B)</p> Signup and view all the answers

A developer has a large amount of data, but it is scattered across different systems and is not standardized. Which key data quality element should they focus on to ensure the effectiveness of the Al models?

<p>Consistency (B)</p> Signup and view all the answers

Cloud Kicks wants to evaluate its data quality to ensure accurate and up-to-date records. Which type of records negatively impact data quality?

<p>Duplicate (A)</p> Signup and view all the answers

In the context of Salesforce's Trusted Al Principles, what does the principle of Empowerment primarily aim to achieve?

<p>Empower users of all skill levels to build Al applications with clicks, not code (A)</p> Signup and view all the answers

What is the main focus of the Accountability principle in Salesforce's Trusted Al Principles?

<p>Taking responsibility for one's actions toward customers, partners, and society (B)</p> Signup and view all the answers

What is a sensitive variable that can lead to bias?

<p>Gender (A)</p> Signup and view all the answers

What does the term 'data completeness' refer to in the context of data quality?

<p>The degree to which all required data points are present in the dataset (C)</p> Signup and view all the answers

Which type of Al can enhance customer service agents' email responses by analyzing the written content of previous emails?

<p>Natural language processing (A)</p> Signup and view all the answers

What are some of the ethical challenges associated with Al development?

<p>Potential for human bias in machine learning algorithms and the lack of transparency in Al decision-making processes (C)</p> Signup and view all the answers

What are the three commonly used examples of Al in CRM?

<p>Predictive scoring, forecasting, recommendations (A)</p> Signup and view all the answers

How does a data quality assessment impact business outcomes for companies using AI?

<p>Provides a benchmark for Al predictions (A)</p> Signup and view all the answers

A Salesforce administrator creates a new field to capture an order's destination country. Which field type should they use to ensure data quality?

<p>Picklist (C)</p> Signup and view all the answers

Cloud Kicks wants to optimize its business operations by incorporating Al into its CRM. What should the company do first to prepare its data for use with Al?

<p>Determine data availability (C)</p> Signup and view all the answers

What are predictive analytics, machine learning, natural language processing (NLP), and computer vision?

<p>Different types of Al that can be applied in Salesforce (B)</p> Signup and view all the answers

Cloud Kicks' latest email campaign is struggling to attract new customers. How can Al increase the company's customer email engagement?

<p>Create personalized emails (C)</p> Signup and view all the answers

Cloud Kicks discovered multiple variations of state and country values in contact records. Which data quality dimension is affected by this issue?

<p>Consistency (B)</p> Signup and view all the answers

Which statement exemplifies Salesforce's honesty guideline when training Al models?

<p>Clearly stating what data was used and why (C)</p> Signup and view all the answers

In the context of Salesforce's Trusted Al Principles, what does the principle of Responsibility primarily focus on?

<p>Ensuring ethical use of Al (A)</p> Signup and view all the answers

Cloud Kicks wants to use Al to enhance its sales processes and customer support. Which capability should they use?

<p>Einstein Lead Scoring and Case Classification (C)</p> Signup and view all the answers

A consultant conducts a series of Consequence Scanning Workshops to support testing diverse datasets. Which Salesforce Trusted Al Principle is being practiced?

<p>Inclusivity (A)</p> Signup and view all the answers

Flashcards

Natural Language Processing (NLP)

Enables chatbots to understand and respond to customer queries in natural language.

Inclusivity in AI

Ensuring AI models work effectively across diverse groups by using diverse training data.

NLP in AI Context

Allows AI to interpret and interact in human language, like in chatbots or voice assistants.

AI for Sales

Can predict which leads are most likely to convert and forecast sales opportunities.

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Data Quality in Generative AI

Transparent, high-quality data helps reduce biased outcomes in generative AI.

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Immutable Trait Example

Immutable traits don't change, such as financial background.

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Explainability of AI Systems

Explainability is crucial to ensure trust in AI outcomes.

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Bias in AI Training Data

Skewed data introduces bias into the model's predictions.

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Consequences of Poor Data Quality

Inaccurate data harms customer trust and business performance

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Predictive AI vs. Generative AI

Predictive AI forecasts based on data; generative AI creates new content like text or images.

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Ensuring Data Quality for AI

Collecting and curating reliable, clean, and accurate data.

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Potential Outcome of Poor-Quality Data in AI

Biased or erroneous results due to poor-quality data input.

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Enhancing Lead Data Quality

The review and update of missing lead information.

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User Consent in AI Data Privacy

AI infringes on privacy if user consent is not obtained.

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Checking for Null Values

Verifying completeness ensures no missing attribute values are present.

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Challenge of Human-AI Collaboration

Creates over-reliance, leading to less critical thinking and oversight.

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Mitigating Bias in AI

Ongoing auditing and monitoring of data used in AI applications.

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Einstein Feature for Automated Chat

Using Einstein Bots because they can manage FAQs and support chats.

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Assessing Data Quality Fast

Run reports to explore potential data quality gaps, inconsistencies, and duplicates.

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Benefit of a Diverse Dataset

Leads to better model accuracy by improving the representativeness of AI models.

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Best Method to Safeguard Data Privacy

Track customer data consent preferences.

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Key Data Quality Element

Ensuring data consistency across systems.

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Negative Impacts of Duplicate Records

Duplicates can skew analysis and lead to errors.

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Principle of Empowerment

Empowering users of all skill levels to solve problems with AI.

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Accountability principle focus.

Taking responsibility for outcomes and actions.

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Sensitive Variable Can Lead to Bias

Gender is a sensitive attribute prone to misuse.

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Data completeness

The degree to which all required data points are present in the dataset.

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AI to Enhance Email Responses

Natural language processing (NLP).

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Ethical Challenges

Potential for human bias in machine learning algorithms and the lack of transparency.

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AI to Increase Email Engagement

Al can personalize content to increase open and click-through rates.

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Study Notes

  • To ensure data quality for AI initiatives, organizations should collect and curate high-quality data from reliable sources
  • Using poor-quality data in AI applications can lead to biased or erroneous results
  • Reviewing and updating missing lead information helps enhance the quality of lead data in CRM systems
  • User consent is legally and ethically essential when using personal data in AI
  • Checking for null values verifies the completeness of data
  • Null values indicate missing data, affecting completeness
  • Overtrusting AI in human-AI collaboration can reduce human vigilance and responsibility, potentially leading to less critical thinking and oversight
  • Ongoing auditing and monitoring of data used in AI applications mitigates bias and ensures fairness
  • Einstein Bots can manage FAQs and support chats for automated chat as a primary support channel
  • Reports provide an overview of data gaps, inconsistencies, and duplicates to quickly assess data quality
  • Diverse, balanced, and large datasets improve the representativeness and performance of AI models, leading to model accuracy
  • Tracking customer data consent preferences is the best method to safeguard customer data privacy; respecting user consent is central to data privacy compliance
  • Consistent data formatting across sources improves AI processing; consistency is a key data quality element when data is scattered across different systems
  • Duplicate records negatively impact data quality, as they can skew analysis and lead to errors
  • Empowerment in Salesforce's Trusted AI Principles means making AI tools accessible to non-developers
  • Accountability means owning the outcomes of AI decisions, taking responsibility for actions toward customers, partners, and society
  • Gender is a sensitive variable that can lead to bias
  • Data completeness refers to the degree to which all required data points are present in the dataset, ensuring AI has what it needs for accurate predictions
  • Natural language processing (NLP) can read and generate meaningful replies based on email content, enhancing customer service agents' email responses
  • Potential for human bias in machine learning algorithms and the lack of transparency are some of the ethical challenges associated with AI development; bias and explainability are major ethical concerns in AI
  • Predictive scoring, forecasting, and recommendations are typical AI functions used in CRM systems like Salesforce
  • Assessing data quality ensures AI models are based on reliable and complete data, providing a benchmark for AI predictions
  • Picklists standardize inputs and prevent typos or inconsistent data
  • Checking that required data is available and accessible is essential before using AI
  • Predictive analytics, machine learning, natural language processing (NLP), and computer vision are key AI domains with practical Salesforce use cases
  • AI can personalize content to increase open and click-through rates by creating personalized emails
  • Inconsistent values cause issues in reporting and automation; consistency is a data quality dimension
  • Clearly stating what data was used and why exemplifies Salesforce's honesty guideline when training AI models; transparency in data usage builds trust
  • Responsibility means using AI in a morally accountable way, ensuring ethical use of AI
  • Einstein Lead Scoring and Case Classification automate sales and support processes with AI
  • Inclusivity ensures models are fair and serve a diverse user base
  • Conducting a series of Consequence Scanning Workshops to support testing diverse datasets ensures models are fair and serve a diverse user base

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