Podcast
Questions and Answers
Cloud Kicks wants to decrease the workload for its customer care agents by implementing a chatbot on its website that partially deflects incoming cases by answering frequently asked questions. Which field of Al is most suitable for this scenario?
Cloud Kicks wants to decrease the workload for its customer care agents by implementing a chatbot on its website that partially deflects incoming cases by answering frequently asked questions. Which field of Al is most suitable for this scenario?
- Predictive analytics
- Computer vision
- Natural language processing (correct)
What is an example of Salesforce's Trusted Al Principle of Inclusivity in practice?
What is an example of Salesforce's Trusted Al Principle of Inclusivity in practice?
- Testing models with diverse datasets (correct)
- Striving for model explainability
- Working with human rights experts
How is natural language processing (NLP) used in the context of Al capabilities?
How is natural language processing (NLP) used in the context of Al capabilities?
- To understand and generate human language (correct)
- To cleanse and prepare data for Al implementations
- To interpret and understand programming language
A sales manager wants to improve their processes using Al in Salesforce. Which application of Al would be most beneficial?
A sales manager wants to improve their processes using Al in Salesforce. Which application of Al would be most beneficial?
What is a benefit of data quality and transparency as it pertains to bias in generative Al?
What is a benefit of data quality and transparency as it pertains to bias in generative Al?
Salesforce defines bias as using a person's immutable traits to classify them or market to them. Which potentially sensitive attribute is an example of an immutable trait?
Salesforce defines bias as using a person's immutable traits to classify them or market to them. Which potentially sensitive attribute is an example of an immutable trait?
What is the significance of explainability of trusted Al systems?
What is the significance of explainability of trusted Al systems?
What is a potential source of bias in training data for Al models?
What is a potential source of bias in training data for Al models?
What are the potential consequences of an organization suffering from poor data quality?
What are the potential consequences of an organization suffering from poor data quality?
Which best describes the difference between predictive Al and generative Al?
Which best describes the difference between predictive Al and generative Al?
What should organizations do to ensure data quality for their Al initiatives?
What should organizations do to ensure data quality for their Al initiatives?
What is a potential outcome of using poor-quality data in Al applications?
What is a potential outcome of using poor-quality data in Al applications?
A sales manager is looking to enhance the quality of lead data in their CRM system. Which process will most likely help the team accomplish this goal?
A sales manager is looking to enhance the quality of lead data in their CRM system. Which process will most likely help the team accomplish this goal?
What is an implication of user consent in regard to Al data privacy?
What is an implication of user consent in regard to Al data privacy?
A business analyst (BA) is preparing a new use case for Al. They run a report to check for null values in the attributes they plan to use. Which data quality component is the BA verifying by checking for null values?
A business analyst (BA) is preparing a new use case for Al. They run a report to check for null values in the attributes they plan to use. Which data quality component is the BA verifying by checking for null values?
What is a key challenge of human-Al collaboration in decision-making?
What is a key challenge of human-Al collaboration in decision-making?
What is one technique to mitigate bias and ensure fairness in Al applications?
What is one technique to mitigate bias and ensure fairness in Al applications?
Cloud Kicks plans to use automated chat as its primary support channel. Which Einstein feature should they use?
Cloud Kicks plans to use automated chat as its primary support channel. Which Einstein feature should they use?
Cloud Kicks wants to use Einstein Prediction Builder to determine a customer's likelihood of buying specific products; however, data quality is a concern. How can data quality be assessed quickly?
Cloud Kicks wants to use Einstein Prediction Builder to determine a customer's likelihood of buying specific products; however, data quality is a concern. How can data quality be assessed quickly?
What is a benefit of a diverse, balanced, and large dataset?
What is a benefit of a diverse, balanced, and large dataset?
What is the best method to safeguard customer data privacy?
What is the best method to safeguard customer data privacy?
A developer has a large amount of data, but it is scattered across different systems and is not standardized. Which key data quality element should they focus on to ensure the effectiveness of the Al models?
A developer has a large amount of data, but it is scattered across different systems and is not standardized. Which key data quality element should they focus on to ensure the effectiveness of the Al models?
Cloud Kicks wants to evaluate its data quality to ensure accurate and up-to-date records. Which type of records negatively impact data quality?
Cloud Kicks wants to evaluate its data quality to ensure accurate and up-to-date records. Which type of records negatively impact data quality?
In the context of Salesforce's Trusted Al Principles, what does the principle of Empowerment primarily aim to achieve?
In the context of Salesforce's Trusted Al Principles, what does the principle of Empowerment primarily aim to achieve?
What is the main focus of the Accountability principle in Salesforce's Trusted Al Principles?
What is the main focus of the Accountability principle in Salesforce's Trusted Al Principles?
What is a sensitive variable that can lead to bias?
What is a sensitive variable that can lead to bias?
What does the term 'data completeness' refer to in the context of data quality?
What does the term 'data completeness' refer to in the context of data quality?
Which type of Al can enhance customer service agents' email responses by analyzing the written content of previous emails?
Which type of Al can enhance customer service agents' email responses by analyzing the written content of previous emails?
What are some of the ethical challenges associated with Al development?
What are some of the ethical challenges associated with Al development?
What are the three commonly used examples of Al in CRM?
What are the three commonly used examples of Al in CRM?
How does a data quality assessment impact business outcomes for companies using AI?
How does a data quality assessment impact business outcomes for companies using AI?
A Salesforce administrator creates a new field to capture an order's destination country. Which field type should they use to ensure data quality?
A Salesforce administrator creates a new field to capture an order's destination country. Which field type should they use to ensure data quality?
Cloud Kicks wants to optimize its business operations by incorporating Al into its CRM. What should the company do first to prepare its data for use with Al?
Cloud Kicks wants to optimize its business operations by incorporating Al into its CRM. What should the company do first to prepare its data for use with Al?
What are predictive analytics, machine learning, natural language processing (NLP), and computer vision?
What are predictive analytics, machine learning, natural language processing (NLP), and computer vision?
Cloud Kicks' latest email campaign is struggling to attract new customers. How can Al increase the company's customer email engagement?
Cloud Kicks' latest email campaign is struggling to attract new customers. How can Al increase the company's customer email engagement?
Cloud Kicks discovered multiple variations of state and country values in contact records. Which data quality dimension is affected by this issue?
Cloud Kicks discovered multiple variations of state and country values in contact records. Which data quality dimension is affected by this issue?
Which statement exemplifies Salesforce's honesty guideline when training Al models?
Which statement exemplifies Salesforce's honesty guideline when training Al models?
In the context of Salesforce's Trusted Al Principles, what does the principle of Responsibility primarily focus on?
In the context of Salesforce's Trusted Al Principles, what does the principle of Responsibility primarily focus on?
Cloud Kicks wants to use Al to enhance its sales processes and customer support. Which capability should they use?
Cloud Kicks wants to use Al to enhance its sales processes and customer support. Which capability should they use?
A consultant conducts a series of Consequence Scanning Workshops to support testing diverse datasets. Which Salesforce Trusted Al Principle is being practiced?
A consultant conducts a series of Consequence Scanning Workshops to support testing diverse datasets. Which Salesforce Trusted Al Principle is being practiced?
Flashcards
Natural Language Processing (NLP)
Natural Language Processing (NLP)
Enables chatbots to understand and respond to customer queries in natural language.
Inclusivity in AI
Inclusivity in AI
Ensuring AI models work effectively across diverse groups by using diverse training data.
NLP in AI Context
NLP in AI Context
Allows AI to interpret and interact in human language, like in chatbots or voice assistants.
AI for Sales
AI for Sales
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Data Quality in Generative AI
Data Quality in Generative AI
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Immutable Trait Example
Immutable Trait Example
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Explainability of AI Systems
Explainability of AI Systems
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Bias in AI Training Data
Bias in AI Training Data
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Consequences of Poor Data Quality
Consequences of Poor Data Quality
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Predictive AI vs. Generative AI
Predictive AI vs. Generative AI
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Ensuring Data Quality for AI
Ensuring Data Quality for AI
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Potential Outcome of Poor-Quality Data in AI
Potential Outcome of Poor-Quality Data in AI
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Enhancing Lead Data Quality
Enhancing Lead Data Quality
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User Consent in AI Data Privacy
User Consent in AI Data Privacy
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Checking for Null Values
Checking for Null Values
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Challenge of Human-AI Collaboration
Challenge of Human-AI Collaboration
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Mitigating Bias in AI
Mitigating Bias in AI
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Einstein Feature for Automated Chat
Einstein Feature for Automated Chat
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Assessing Data Quality Fast
Assessing Data Quality Fast
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Benefit of a Diverse Dataset
Benefit of a Diverse Dataset
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Best Method to Safeguard Data Privacy
Best Method to Safeguard Data Privacy
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Key Data Quality Element
Key Data Quality Element
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Negative Impacts of Duplicate Records
Negative Impacts of Duplicate Records
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Principle of Empowerment
Principle of Empowerment
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Accountability principle focus.
Accountability principle focus.
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Sensitive Variable Can Lead to Bias
Sensitive Variable Can Lead to Bias
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Data completeness
Data completeness
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AI to Enhance Email Responses
AI to Enhance Email Responses
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Ethical Challenges
Ethical Challenges
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AI to Increase Email Engagement
AI to Increase Email Engagement
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Study Notes
- To ensure data quality for AI initiatives, organizations should collect and curate high-quality data from reliable sources
- Using poor-quality data in AI applications can lead to biased or erroneous results
- Reviewing and updating missing lead information helps enhance the quality of lead data in CRM systems
- User consent is legally and ethically essential when using personal data in AI
- Checking for null values verifies the completeness of data
- Null values indicate missing data, affecting completeness
- Overtrusting AI in human-AI collaboration can reduce human vigilance and responsibility, potentially leading to less critical thinking and oversight
- Ongoing auditing and monitoring of data used in AI applications mitigates bias and ensures fairness
- Einstein Bots can manage FAQs and support chats for automated chat as a primary support channel
- Reports provide an overview of data gaps, inconsistencies, and duplicates to quickly assess data quality
- Diverse, balanced, and large datasets improve the representativeness and performance of AI models, leading to model accuracy
- Tracking customer data consent preferences is the best method to safeguard customer data privacy; respecting user consent is central to data privacy compliance
- Consistent data formatting across sources improves AI processing; consistency is a key data quality element when data is scattered across different systems
- Duplicate records negatively impact data quality, as they can skew analysis and lead to errors
- Empowerment in Salesforce's Trusted AI Principles means making AI tools accessible to non-developers
- Accountability means owning the outcomes of AI decisions, taking responsibility for actions toward customers, partners, and society
- Gender is a sensitive variable that can lead to bias
- Data completeness refers to the degree to which all required data points are present in the dataset, ensuring AI has what it needs for accurate predictions
- Natural language processing (NLP) can read and generate meaningful replies based on email content, enhancing customer service agents' email responses
- Potential for human bias in machine learning algorithms and the lack of transparency are some of the ethical challenges associated with AI development; bias and explainability are major ethical concerns in AI
- Predictive scoring, forecasting, and recommendations are typical AI functions used in CRM systems like Salesforce
- Assessing data quality ensures AI models are based on reliable and complete data, providing a benchmark for AI predictions
- Picklists standardize inputs and prevent typos or inconsistent data
- Checking that required data is available and accessible is essential before using AI
- Predictive analytics, machine learning, natural language processing (NLP), and computer vision are key AI domains with practical Salesforce use cases
- AI can personalize content to increase open and click-through rates by creating personalized emails
- Inconsistent values cause issues in reporting and automation; consistency is a data quality dimension
- Clearly stating what data was used and why exemplifies Salesforce's honesty guideline when training AI models; transparency in data usage builds trust
- Responsibility means using AI in a morally accountable way, ensuring ethical use of AI
- Einstein Lead Scoring and Case Classification automate sales and support processes with AI
- Inclusivity ensures models are fair and serve a diverse user base
- Conducting a series of Consequence Scanning Workshops to support testing diverse datasets ensures models are fair and serve a diverse user base
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