Topic 2B Strategy
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Questions and Answers

A company is deciding whether to invest in new technology or expand its marketing team. Which strategic question does this decision primarily address?

  • What's the top priority to focus on?
  • What do we do when business conditions change unexpectedly?
  • How do we allocate resources when resources are limited? (correct)
  • How do we stay ahead of our competitors?

A local bookstore is facing increasing competition from online retailers. To address this challenge, which strategic question should the bookstore prioritize?

  • How do we allocate resources when resources are limited?
  • How do we stay ahead of our competitors? (correct)
  • What do we do when business conditions change unexpectedly?
  • What's the top priority to focus on?

A manufacturing company experiences a sudden increase in the cost of raw materials. Which strategic question is most relevant to the company's immediate response?

  • What do we do when business conditions change unexpectedly? (correct)
  • How do we stay ahead of our competitors?
  • How do we allocate resources when resources are limited?
  • What's the top priority to focus on?

A small startup has limited capital and must decide between investing in product development or sales and marketing. This decision primarily relates to which strategic question?

<p>How do we allocate resources when resources are limited? (B)</p> Signup and view all the answers

A software company has developed several new features for its flagship product but lacks the resources to market all of them effectively. Which strategic question should guide their decision-making?

<p>What's the top priority to focus on? (D)</p> Signup and view all the answers

A company that decides to enter new industries that are completely unrelated to its existing business is implementing which type of strategy?

<p>Unrelated Diversification (D)</p> Signup and view all the answers

Which of Porter's generic strategies would be MOST appropriate for a company that wants to offer highly specialized products to a niche market?

<p>Focused-Differentiation (C)</p> Signup and view all the answers

A beverage company acquires a bottling company. This is an example of which strategy?

<p>Forward Vertical Integration (C)</p> Signup and view all the answers

A tech company develops three potential scenarios for the next five years: rapid growth, moderate growth, and economic recession. Which of the following BEST describes this approach?

<p>Contingency planning (D)</p> Signup and view all the answers

A company known for its innovative and high-quality products targets a broad market. Which of Porter's generic strategies is the company likely pursuing?

<p>Differentiation (B)</p> Signup and view all the answers

A small retail business decides to emulate the customer service practices of Nordstrom, a company renowned for superior customer experiences. What is this an example of?

<p>Benchmarking (C)</p> Signup and view all the answers

What is the PRIMARY difference between a cost-focus strategy and a cost-leadership strategy?

<p>The breadth of the target market. (D)</p> Signup and view all the answers

A company notices a consistent upward trend in sales over the past five years and uses this data to predict sales for the next year. What is this an example of?

<p>Trend analysis (A)</p> Signup and view all the answers

A company aiming to serve a specific segment of customers with unique needs within the broader athletic shoe market would most likely employ which strategy?

<p>Focused-differentiation (B)</p> Signup and view all the answers

Which of the following best describes a 'narrow market'?

<p>A market segment with specific needs within a broader market. (D)</p> Signup and view all the answers

A bakery decides to exclusively offer gluten-free and vegan products. What type of market strategy are they employing?

<p>Focused Differentiation (C)</p> Signup and view all the answers

A company's CEO pressures the firm's research and development managers to develop products that can be created cheaply. The firm would be following a ________ strategy?

<p>Cost-leadership (A)</p> Signup and view all the answers

John owns a piano sales and tuning store and wants to be the biggest retailer in the Midlands. Adding salespeople would be part of his strategic ________.

<p>execution (B)</p> Signup and view all the answers

Which action aligns with maintaining strategic control?

<p>Monitoring strategy execution and adjusting as needed. (C)</p> Signup and view all the answers

A high-end fashion brand decides to only sell its products through its own exclusive boutiques and online store, avoiding large department stores. Which strategy is being employed?

<p>Focused Differentiation (A)</p> Signup and view all the answers

What is the most significant challenge managers face when implementing a new strategy?

<p>Dealing with roadblocks within the organization's structure and culture. (A)</p> Signup and view all the answers

A company decides to focus on producing high-end, customized furniture for a small segment of wealthy clients. According to the principles of strategic positioning, what is the MOST likely outcome of this approach?

<p>The company will establish a unique and valuable position by serving specific needs for a select group of customers. (C)</p> Signup and view all the answers

Which of the following represents the CORRECT sequence of steps in the strategic-management process?

<p>Establish the mission and vision; Assess the current reality; Formulate the grand strategy; Implement the strategy; Maintain strategic control. (C)</p> Signup and view all the answers

What is the PRIMARY purpose of conducting a competitive landscape assessment?

<p>To understand the strengths and weaknesses of competitors and identify potential market opportunities and threats. (C)</p> Signup and view all the answers

A company that makes smartphones decides to purchase a company that manufactures screens used in their smartphones. What type of corporate-level strategy does this BEST exemplify?

<p>Vertical integration (C)</p> Signup and view all the answers

A small bakery decides to focus exclusively on creating gluten-free and vegan pastries, charging a premium price for these specialty items. Which of Porter's generic strategies is the bakery MOST likely pursuing?

<p>Focused-differentiation strategy (B)</p> Signup and view all the answers

Why is effective execution CRUCIAL in strategic management?

<p>It translates strategic plans into concrete actions and results. (C)</p> Signup and view all the answers

Which component of SWOT analysis focuses on internal attributes of the organization that may impede its success?

<p>Weaknesses (A)</p> Signup and view all the answers

Which of the following questions is MOST relevant when assessing the 'Value' component of the VRIO framework?

<p>Does the resource allow the firm to exploit an opportunity or neutralize a threat? (C)</p> Signup and view all the answers

A company's strategic advantage is negated when its strategy is:

<p>Easily replicated by its competitors. (C)</p> Signup and view all the answers

According to the content, what is the primary focus of the 'trade-offs' concept in strategy?

<p>Prioritizing specific activities and customer segments. (D)</p> Signup and view all the answers

Which of the following strategic elements leads to similar profitability levels among businesses?

<p>Similar strategic approaches. (A)</p> Signup and view all the answers

What is the purpose of conducting a SWOT analysis as part of the strategic management process?

<p>To identify and assess a company's internal and external factors. (C)</p> Signup and view all the answers

In the context of strategic management, what does creating a 'fit' among a business's activities primarily involve?

<p>Aligning various activities to support the overall strategy. (A)</p> Signup and view all the answers

Which of the following questions is least likely answered by a SWOT analysis?

<p>How does our company compare to our main competitiors? (B)</p> Signup and view all the answers

What is the immediate next step after completing a SWOT analysis in the strategic management process?

<p>Develop strategies that leverage strengths and opportunities. (C)</p> Signup and view all the answers

How could an airline realistically improve customer satisfaction identified as a 'weakness' in a SWOT analysis?

<p>Invest in employee training and service enhancements. (D)</p> Signup and view all the answers

When performing a SWOT analysis for United Airlines, which factor would Roberta be evaluating when analyzing the 'W'?

<p>High employee turnover leading to reduced productivity within United. (B)</p> Signup and view all the answers

A company possesses a resource that is valuable, rare, and costly to imitate, but it is not organized to exploit this resource. According to the VRIO framework, what is the competitive implication?

<p>The company has a competitive parity. (A)</p> Signup and view all the answers

Tesla's car battery technology is considered valuable, rare, and difficult to imitate. However, Tesla has historically faced manufacturing issues. According to the VRIO framework, what is the most accurate conclusion?

<p>Tesla has a temporary competitive advantage in car battery technology. (A)</p> Signup and view all the answers

Which of the following resources would be considered valuable according to the VRIO framework?

<p>Technology that reduces production costs. (C)</p> Signup and view all the answers

A small software company has developed a unique algorithm that significantly improves data processing speed. Only one other company in the world possesses a similar algorithm. According to the VRIO framework, how would you classify this algorithm?

<p>Valuable and rare (C)</p> Signup and view all the answers

Which of the following best describes a resource that is costly to imitate, according to the VRIO framework?

<p>A resource that is protected by strong patents and requires significant investment to duplicate. (B)</p> Signup and view all the answers

An airline has secured exclusive access to a new, fuel-efficient engine, giving it a significant cost advantage. However, the airline's maintenance division lacks the skills to properly service this engine, leading to frequent breakdowns. According to the VRIO framework, which condition is NOT met?

<p>Organization (A)</p> Signup and view all the answers

Assume that a firm's resource is valuable and rare, but not costly to imitate. What are the competitive implications for the company?

<p>Temporary competitive advantage (D)</p> Signup and view all the answers

Flashcards

Strategic Management

A roadmap that guides managers to achieve business objectives, especially when resources are limited.

Strategic Management Addresses

Guiding resource allocation, prioritizing actions, outmaneuvering competition, and adapting to changing conditions.

Strategy Definition

A detailed plan to achieve specific goals and objectives.

Planning

The act of creating plans to achieve business goals.

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Unexpected Business Conditions

When business conditions change quickly and unexpectedly.

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Strategy

A long-term plan that sets goals and direction for an organization.

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Strategic Plan

A company's action plan to outperform competitors and achieve better profitability.

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Strategic Positioning

Creating a unique and valuable position in the market.

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Three approaches to Strategic Positioning

Serving a few needs for many customers, broad needs for few customers, or broad needs for many customers.

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Trade-offs in strategy

Choosing what not to do; making tough choices about which customer segments or needs to focus on.

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SWOT Analysis

Analyzing internal strengths/weaknesses and external opportunities/threats of an organization.

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VRIO Framework

Analyzing resources to see if they are Valuable, Rare, Inimitable, and Organized.

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Forecast

An assessment estimating future business conditions.

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Forecasting

A vision or projection of the future.

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Trend Analysis

Hypothetical extension of a past series of events into the future.

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Contingency Planning

Creation of alternative hypothetical but equally likely future conditions.

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Benchmarking

A process by which a company compares its performance with that of high-performing organizations.

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Diversification

Moving into and/or operating new lines of business.

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Vertical Integration

Firm expands into businesses or activities that provide the supplies (product inputs) it needs or that distribute and sell its products.

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Cost-Leadership Strategy

Keep the costs of a product or service below those of competitors and target a wide market.

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Differentiation Strategy

Offer products that are of unique and superior value compared to those of competitors and target a wide market.

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Competitor Actions (SWOT)

Competitors lowering prices or improving services more quickly than United.

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Tech Advances (Opportunities)

New tech can reduce costs and improve the experience.

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International Expansion

Expanding into new markets.

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Oil Price Increase (Threat)

Sudden jump in the costs of fuel.

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Internal Weaknesses (SWOT)

High employee turnover and related low productivity.

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VRIO: Value

Is the resource or capability valuable?

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VRIO: Rarity

Is the resource or capability currently controlled by only a few firms or no other firms?

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Strategic Fit

Aligning different parts of the business (like supply chain, manufacturing, marketing) to work together effectively.

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Competitive Advantage

Competing in a unique way that rivals cannot easily copy.

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Distinctive Strategy Element

A specific action a company takes in order to gain a sustainable competitive advantage.

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Assess Current Reality

A deep look to understand where the business stands right now.

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Strengths (SWOT)

Internal attributes that can help the company achieve it's goals regarding the mission.

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Narrow Market

Focuses on a specific, smaller group of customers within a larger market, such as a niche market.

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Strategy Implementation

Refers to putting strategic plans into action, addressing obstacles, and ensuring resources are available.

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Execution

Involves questioning, analyzing, and following through to align actions with the strategy and achieve results.

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Strategic Control

Monitoring strategy execution and making necessary corrections.

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Market

A group of customers with similar needs or preferences.

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Wide Market

Broad customer base purchasing a variety of products.

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Market Segment

Subset of customers within a broader market.

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Strategy Implementation

Putting strategic plans into effect; dealing with roadblocks and ensuring resources are available.

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