News Values, AP Style, and PR Writing Quiz

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Questions and Answers

From the news article excerpt about the Hong Kong construction site blaze, identify three major news values present.

Proximity, Impact, and Timeliness are examples of major news values.

Based on the news article excerpt about South Korean trainee doctors, list two major rules from the Associate Press Stylebook that could be applied to improve the article's clarity or accuracy.

Avoid jargon and use clear language; Verify information with reliable sources.

In public relations, what are the two different kinds of 'publics'? Provide two examples for each of these publics, assuming you are the PR team of HKBU CIE.

Internal publics (e.g., students, faculty); External publics (e.g., prospective students, alumni).

In the context of the Hong Kong construction site fire, the deployment of drones for aerial __________ helped firefighters gain a better understanding of the site.

<p>surveillance</p> Signup and view all the answers

According to the news excerpt about the South Korean doctors, what is the government's plan that led to the trainee doctors' resignation?

<p>To increase medical school admissions by 2,000 students for the 2025 academic year and add 10,000 doctors by 2035. (D)</p> Signup and view all the answers

The fire at the Housing Society site in Tin Shui Wai was intentionally set as an act of protest.

<p>False (B)</p> Signup and view all the answers

What complicated the firefighters' operation at the Hong Kong construction site blaze?

<p>The vast area of the site and a large amount of building materials. (C)</p> Signup and view all the answers

What was the highest alarm level the Hong Kong construction site fire reached?

<p>No 4 alarm (D)</p> Signup and view all the answers

According to the article, the government in South Korea aims to increase the number of doctors practicing outside ________ and in basic disciplines.

<p>Seoul</p> Signup and view all the answers

Match the copy analysis elements with their descriptions:

<p>Ad Subject = The specific product or service being advertised. Advertising Objective = The desired outcome or goal of the advertisement. Target Market = The specific group of consumers the ad aims to reach. Major Benefits and Appeals = The reasons why the target market would want the product/service.</p> Signup and view all the answers

Flashcards

News Values

Factors that determine the significance and newsworthiness of an event.

AP Style

A standard of writing and style used in journalism. It includes rules for grammar, punctuation, capitalization, and abbreviation.

AP Stylebook Major Rules

Rules for grammar, punctuation, capitalization, and abbreviation.

Publics (in PR)

Groups of people with shared interests or characteristics that an organization needs to communicate with.

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Copy Analysis

Analyzing elements like target audience, benefits, and strategy.

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Casualties

A person injured or killed in an accident.

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Aerial surveillance

Watching a place from the sky.

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Reprieve

Stops or delays the punishment.

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Amnesty

A decision that allows going free.

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Study Notes

  • This paper quizzes on news values, AP style, PR writing fundamentals, and copy analysis
  • The quiz is worth 15% of the final grade
  • The time allowed is 1 hour and 30 minutes
  • The total marks for the quiz are 30

Hong Kong Construction Site Blaze

  • A large blaze at a Housing Society site in Tin Shui Wai was brought under control after 40 hours.
  • Firefighters deployed drones and robots to fight the fire.
  • At its peak, the fire was upgraded to a No. 4 alarm, the second-highest on the city's scale.
  • The fire started at about 1:20 pm on Tuesday and was largely put out by 7 am on Thursday.
  • The Fire Services Department said some firefighters needed to remain to prevent the fire from re-emerging.
  • Deputy chief fire officer Wong King-man noted the vast area of the site and building materials complicated the operation.
  • The fire site measured 70 metres by 80 metres, totaling over 5,000 square metres.
  • The temperature went beyond 500 degrees Celsius, and there was a lot of smoke.
  • Highly inflammable oxyacetylene cylinders contributed to the intense fire.
  • Firefighters changed their defensive strategy to a more proactive one.
  • Emergency personnel didn't have access to the basement for over a day where the fire started.
  • Drones were used for aerial surveillance, and robots assisted firefighters.
  • The basement was like a maze with metal and wooden frames.
  • Authorities mobilized 741 firefighters and emergency personnel, 201 fire engines, and 14 ambulances.
  • Eight water jets and six breathing apparatus teams were involved.
  • Fires in Hong Kong are rated on a scale of one to five.
  • Explosions possibly linked to oxyacetylene cylinders occurred in the basement.
  • The cause of the blaze remains under investigation.
  • Residents had to close their windows for the plumes of smoke.
  • Two tower cranes at the site were not in immediate danger.
  • The Buildings Department will provide assistance and conduct further inspections.
  • The society may reinforce, disassemble, or replace the two tower cranes.

South Korea Trainee Doctors Resign

  • The South Korean government warned that trainee doctors put public health at risk by resigning to protest a plan to admit more students to medical schools.
  • The health ministry issued a back-to-work order to 154 doctors across seven hospitals.
  • Refusing to comply will result in punishment.
  • The government plans to increase medical school admissions by 2,000 students for 2025 and add 10,000 doctors by 2035.
  • Currently, about 3,000 students enter medical schools each year.
  • Doctors and medical students protest that increasing physicians would prompt unnecessary medical care and worsen national health insurance finances.
  • Trainee doctors at the country's five biggest hospitals decided to resign.
  • Media estimated around 2,700 doctors, about a fifth of the country's medical interns and resident doctors, would be involved.
  • The government views collective action by doctors as illegal and will respond firmly to strikes.
  • The health ministry ordered teaching hospitals to disregard resignations.
  • Doctors not complying with the back-to-work order will be punished under medical services law.
  • A 2020 government proposal to increase medical school admissions by 4,000 over 10 years was shelved due to opposition and a strike.
  • The government aims to increase the number of doctors practicing outside Seoul, in basic disciplines, and expand protection against malpractice suits.
  • Doctors and medical students believe the plan won't address the overburdening of large teaching hospitals and lack of incentives.
  • Doctors across the country rallied, calling on the government to scrap the plan.

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