News Consumption Trends
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Questions and Answers

Who is credited with coining the term 'podcast'?

  • Eric Nuzum
  • Ben Hammersley (correct)
  • Adam Curry
  • Tom Webster

    • Which podcast is considered the world's longest-running podcast?

  • Serial
  • Podnews
  • This American Life
  • Open Source (correct)

    • Who created the first podcast?

  • software engineer
  • MTV video jock
  • Christopher Lyden
  • Dave Winer (correct)

    • Which podcast had the 'Serial effect' and led to the boom year for podcasting in 2014?

    <p>Serial</p> Signup and view all the answers

    What has contributed to the growth of podcast listeners?

    <p>Smartphones and smart speakers</p> Signup and view all the answers

    According to a Pew Research Center survey, why do the majority of people listen to podcasts?

    <p>To be entertained</p> Signup and view all the answers

    Which platforms have the majority of podcast listeners?

    <p>YouTube and Spotify</p> Signup and view all the answers

    Which organization publishes a monthly list of Top 20 Podcasts and Top 20 Publishers?

    <p>Podtrac</p> Signup and view all the answers

    According to a study by Media Monitors, podcasting is considered more trustworthy than which form of media?

    <p>Traditional media</p> Signup and view all the answers

    What is the purpose of branded podcasts?

    <p>To engage with listeners and build brand loyalty</p> Signup and view all the answers

    What organization sponsors an annual podcast competition for middle and high school students?

    <p>NPR</p> Signup and view all the answers

    Which age group dominates podcast creation?

    <p>25-44</p> Signup and view all the answers

    What is the average number of podcasts listened to per week in 2023?

    <p>9</p> Signup and view all the answers

    Which genre is the most popular in the U.S.?

    <p>News</p> Signup and view all the answers

    Which news podcast format is the most popular according to the Pew survey?

    <p>In-depth explanation of a news topic</p> Signup and view all the answers

    Which industry has seen an increase in the number of businesses creating internal company podcasts?

    <p>Tech companies</p> Signup and view all the answers

    What is the main advantage of private podcasts for businesses?

    <p>They can restrict who has access</p> Signup and view all the answers

    Which industry has seen the rise of pay-for-play podcasting, where guests pay to be interviewed?

    <p>Wellness</p> Signup and view all the answers

    What is the largest demographic group of podcast listeners?

    <p>Young people</p> Signup and view all the answers

    According to the Reuters Digital News Report 2023, which country has the highest consumption of news podcasts worldwide?

    <p>U.S.</p> Signup and view all the answers

    What is the main reason why some news consumers say they avoid the news?

    <p>News has a negative impact on their mood</p> Signup and view all the answers

    What is the main reason why true crime podcasts are popular?

    <p>They allow people to experience fears without consequences</p> Signup and view all the answers

    What is the gender gap in podcast creation?

    <p>Nearly 70% male</p> Signup and view all the answers

    What percentage of people who watch a podcast on YouTube are consuming it for the first time?

    <p>65%</p> Signup and view all the answers

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