Podcast
Questions and Answers
What does acquisition refer to in the context of new product development?
What does acquisition refer to in the context of new product development?
- Developing original products from the firm's own
- Generating new product ideas
- Buying a whole company (correct)
- Modifying existing products
What is the primary focus of idea generation in new-product development?
What is the primary focus of idea generation in new-product development?
- Developing original products from the firm's own
- Generating new brand ideas
- Systematic search for new-product ideas (correct)
- Finding ways to improve existing products
Where do internally sourced new product ideas typically come from?
Where do internally sourced new product ideas typically come from?
- Competitor companies
- Public opinion and surveys
- Government agencies
- Top management who know the company's strengths and weaknesses (correct)
What makes 3M Corp. unique in terms of new product idea generation?
What makes 3M Corp. unique in terms of new product idea generation?
What does new product development refer to in the context of the text?
What does new product development refer to in the context of the text?
Which of the following is NOT considered a source of new-product ideas according to the text?
Which of the following is NOT considered a source of new-product ideas according to the text?
Which stage of the new product development process refers to identifying good ideas and dropping poor ideas?
Which stage of the new product development process refers to identifying good ideas and dropping poor ideas?
What is the main focus of the creative techniques used for generating new product ideas?
What is the main focus of the creative techniques used for generating new product ideas?
What is the definition of a product concept according to the Product Development Management Association?
What is the definition of a product concept according to the Product Development Management Association?
What does concept testing during concept development and testing help to determine?
What does concept testing during concept development and testing help to determine?
Which stage of the new product development process involves inviting broad communities of people into the new-product innovation process?
Which stage of the new product development process involves inviting broad communities of people into the new-product innovation process?
What does the R-W-W Screening Framework consider during the idea screening stage?
What does the R-W-W Screening Framework consider during the idea screening stage?
What is the main focus of analytical techniques used for generating new product ideas?
What is the main focus of analytical techniques used for generating new product ideas?
Which stage of the new product development process involves developing the initial marketing strategy for introducing the product to the market?
Which stage of the new product development process involves developing the initial marketing strategy for introducing the product to the market?
What does a product image refer to?
What does a product image refer to?
What is the systematic search for new-product ideas called?
What is the systematic search for new-product ideas called?
What does 3M Corp. allow its employees to spend up to 15 per cent of their work time on?
What does 3M Corp. allow its employees to spend up to 15 per cent of their work time on?
Where do internally sourced new product ideas typically come from, according to the text?
Where do internally sourced new product ideas typically come from, according to the text?
What is the primary focus of new product development, as described in the text?
What is the primary focus of new product development, as described in the text?
What does acquisition refer to in the context of new product development?
What does acquisition refer to in the context of new product development?
Which stage of the new-product development process involves developing the initial marketing strategy for introducing the product to the market?
Which stage of the new-product development process involves developing the initial marketing strategy for introducing the product to the market?
What is the primary purpose of concept testing during concept development and testing in new product development?
What is the primary purpose of concept testing during concept development and testing in new product development?
What does the R-W-W Screening Framework consider during the idea screening stage of new product development?
What does the R-W-W Screening Framework consider during the idea screening stage of new product development?
Where do externally-sourced new product ideas typically come from in the context of new product development?
Where do externally-sourced new product ideas typically come from in the context of new product development?
What is the main focus of inviting broad communities of people into the new-product innovation process, as mentioned in the text?
What is the main focus of inviting broad communities of people into the new-product innovation process, as mentioned in the text?
Which stage of the new product development process involves identifying good ideas and dropping poor ideas using the R-W-W Screening Framework?
Which stage of the new product development process involves identifying good ideas and dropping poor ideas using the R-W-W Screening Framework?
In the context of new product development, what does a product concept refer to according to the Product Development Management Association?
In the context of new product development, what does a product concept refer to according to the Product Development Management Association?
What is the main focus of the creative techniques used for generating new product ideas as mentioned in the text?
What is the main focus of the creative techniques used for generating new product ideas as mentioned in the text?
What makes 3M Corp. unique in terms of new product idea generation, as per the text?
What makes 3M Corp. unique in terms of new product idea generation, as per the text?
What does acquisition refer to in the context of new product development according to the text?
What does acquisition refer to in the context of new product development according to the text?
During concept testing in concept development and testing, what kind of information is collected according to the text?
During concept testing in concept development and testing, what kind of information is collected according to the text?
