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Netflix: Sustaining Leadership in an Epic Shift

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Netflix: Sustaining Leadership in an Epic Shift

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Questions and Answers

Who was featured on Fortune's cover as 'Businessperson of the Year'?

Jeff Bezos

Reed Hastings (correct)

Mark Zuckerberg

Bill Gates

What strategic assets did Reed Hastings build that hammered early competitors of Netflix?

Traditional marketing campaigns

International expansion

Physical retail stores

Tech-enabled strategic assets (correct)

Which two influential firms appointed Reed Hastings to their Board of Directors?

Amazon and Twitter

Apple and Google

Tesla and Uber

Microsoft and Facebook (correct)

What did Netflix rank atop in multiple customer satisfaction surveys?

Customer satisfaction surveys (B) Signup and view all the answers

What technology shift did Reed Hastings understand to be the future, leading to concerns over transitioning Netflix?

Internet streaming dominates and DVDs go away (B) Signup and view all the answers

What did Reed Hastings regret strategically according to the text?

Taking Netflix public too early (B) Signup and view all the answers

Which company was ranked as Fortune One at the time it entered the competition with Netflix?

Walmart (A) Signup and view all the answers

What key factor helped Netflix repel well-known rivals in the competitive market?

Scale, brand, and a data asset (C) Signup and view all the answers

What role does technology play in the development of assets like scale, brand, and switching costs according to the text?

Technology played a starring role in developing these assets (A) Signup and view all the answers

Why is studying Netflix important according to the text?

To examine how technology helps firms craft and reinforce a competitive advantage (D) Signup and view all the answers