Product 101

Backbase Products Overview

• Backbase's main solutions include digital banking, digital onboarding, and digital lending
• These solutions are supported by Digital Assist and Digital Engagement
• They are powered by the Engagement Banking Platform
• This platform enables Financial Institutions (FIs) to optimize interactions across all channels, business lines, and product lines

Product Strategy

• FIs can achieve a unique digital banking experience and quick market entry using the Adopt or Build Methodology
• The Adopt methodology allows for fast implementation and early success
• The Build methodology provides the flexibility to innovate with accelerators, tools, and bespoke capabilities to differentiate from competitors

Digital Banking Solution

• Backbase's Digital Banking solution, powered by the Engagement Banking Platform, covers all aspects of running a digital bank for Financial Institutions
• It supports digital transformation across retail, business, and wealth management lines
• It facilitates expansion and growth as FIs scale up
• The Banking Apps are end-to-end solutions with out-of-the-box functionalities for customers and employees, with pre-configured settings for specific geographic markets

Banking App features

• Using existing Backbase frontend and backend components like journeys and services, the app is a functioning web/mobile application that seamlessly integrates with the backend
• The Engagement Banking Platform features complete banking functions that can be rapidly deployed which allows for configuration options
• The apps are set up out of the box for a specific market, enabling quick go-to-market with minimal coding
• Apps are upgradable, making it easier to update to newer versions with new features
• The look and feel is themeable to match an FI's branding
• The apps are configurable to suit specific FI needs without causing upgrade issues
• Apps are localisable, supporting multiple languages and date/time/currency formats
• Flexible to use out-of-the-box features or custom-built components

Banking Journeys

• Banking Apps provide pre-configured and pre-integrated Customer Journeys for web, iOS, and Android for any banking product or service
• Ready deployment of these journeys reduces long development cycles, with options available for logging in, making payments, creating contacts, setting savings goals, or splitting bills
• Theming options allow banks to display their brand and values, while customers have user experiences appropriate to a bank’s priorities, irrespective of the channel or OS

FinTech Partners

• The best FinTech companies have partnered with the Backbase platform to drive FI product and service innovation
• Additional integration options are available where FIs can integrate their own selections

Digital Banking

• Digital Banking aims to optimize customer and employee experiences and greatly improve the business agility of financial institutions
• Out-of-the-box customer banking journeys and capabilities are provided across web app, mobile, branch, and kiosk channels
• The solution is designed to help banks fast-track innovation

Licensable Products

• The licensable products for digital banking fall under the Universal and USA Editions, with Standard Bundles and Add-Ons for both
• Standard bundles include account statements, accounts and transactions, and app foundation

Universal Add-Ons

• Add-ons are licensed on a per-item basis on top of a Standard bundle and are priced individually, are subject to terms, and include features such as:
• One Time Password verification.
• Add card to Wallet.

USA Add-Ons

• Add-ons are licensed on a per-item basis on top of a Standard bundle and are priced individually and include features such as:
• Connector & Service for Bill Pay.
• A2A Transfers.
• Peer2Peer Payments.
• Remote Deposit Capture.
• Transaction Enrichment.
• Account Aggregation.
• Credit Score Insights.
• Others.

Digital Banking - Retail Banking

• Enhances customer experience and employee operations
• Improves business agility for financial institutions
• Provides out-of-the-box customer journeys across web, mobile, branch, and kiosks Is ready for deployment and designed to expedite bank innovation.

License Products

• Universal Edition.
• USA Edition.
• Standard Bundles.
• Add-ons(per items).

Business Banking

• It is a comprehensive suite for delivering tailored financial experiences.
• Provides business banking clients with a consolidated view of their cash position.
• Seamlessness across digital and physical channels.
• Integrates leading user experience with high-end tech
• Designed for ease of use, compliance, and security.

Most Important Elements:

• Full Control over Digital Strategy.
• One-Stop-Shop for Digital Banking Apps.
• Turn Key Business Banking.

Universal and USA Editions:

• Standard Bundle
• Account Statements.
• Account and Transactions.
• App Foundation.
• Authentication.
• Batches.
• Card Management.
• Contacts.
• Context Selection.
• Entitlements.
• Forex.
• Loan Servicing.
• Messages.
• Notifications.
• Payments.
• Places.
• Stop Checks.
• Sweeping.
• User Enrollment and User Self Service

Add-ons licensed per item including:

• Cash Flow Forecasting.
• One Time Password Verification.

For Banks and Customers

• Business Banking journeys simplify bill payments, payroll, invoicing, and card management.

Digital banking wealth management

• Enables Financial Institutions to deliver end-to-end digital wealth management.
• UX Design
• Configurable.
• Extensible.

Standard Bundles Include:

• Login and Authentication.
• Portfolio Overview.
• Payments
• Trading
• Statements
• Profile

Digital Onboarding and Lending

• Aims to optimize customer experience, scale operations, and maximize business agility.
• Customer Flows
• Employee-facing Capabilities.

Sign Up New Customers:

• Product Origination
• Bank customer activating new product i.e card, account, loan.

Offer a modern user experience:

• Customer flows.
• Employee facing capabilities.
• Explore in-depth details.

Empowers Financial Institutions:

• Digitize processes.
• Ensures Fast Time.
• Tailor-made solution to specific needs.
• Offers Pre-built flows like customer and product flows
• It provides experiences to ensure customer loves with unique flows.

Offers retail flows

• Retail Onboarding.
• Pre-Qualification.

Business Flows:

• Business onboarding to exchange documents in smooth experience.

Core Journey

• Customer onboarding/origination line customer onboarding to credit score.

Digital Lending

• Backbase Flow Technology.
• Flow Engines.
• Customer Flows.
• Journeys.

Has pre-built flows - Customer flows.

• Retail flows
• Credit Card Origination

Help prospect in applying personal loans, new credit card

Business Flows

• Offer help in small business.

Digital assist

• Aims at solving issues of front and back office admins. -customer support representatives.

As part of engagement banking platform

• Contains tools to provide customer service functionality From Backbase Platform

Employee App:

• Ready to go application built for core customer.
• Support journeys for banks and financial institutes.
• Filled with wide range off banking roles.
• Based on industry leading UX research.
• Lower cost of contact by digitizing support capabilities.

Employee App personals:

• Customer Support Representative.
• Bank admin.
• Case Manager.
• A workspace is a group of app personas.

Customer Support Agents:

• Designed for agents
• Operates in two ways: -General mode. -User mode.

Case Manager Workspace

Designed for employees monitoring customer journey.

Flow

• Accelerates and optimizes development of digital sales Customer service
• It is user focused solution that integrates Banking platform and employee app journey
• Enable Customer service to assist customers with visual of History
• Provide banks with customer enrollment access management and online experience access
• Require higher level than support agent

Employee App

• Essential Vs Premium Editions

App Comes in Two Editions:

• Premium, provides functional arranged arranged OOTB customer support

• Essential, delivers key function in common work space

• Support adding case manager workspace by flow Onboarding flows.Case manager is designed for bank. Employees responsible for monitoring

Automation allows to:

• Background check of customer
• Uploading information.
• The work space include different modes General and case.
• Part of digital assist offering
• Personal work with task with insight on what to expect

Task Management:

Bank employees performs user task in Backbase

Document Management:

• Creates document requests with process engine
• Ensures a secure exchange of info

Comments:

• Capability is used for customers and employees

Event Log:

• Show Event History of the case

Process Analysis:

• All process and respective versions can be visualized .
• Relevant and understanding if the critical path and process in its entirely

Audit:

Ensure security compliance it is required to have traceability while in Application process

Report visualizes audit reports:

• Audit reports.
• Has Category and action

Access Control:

Leverage identity and access capability - control to permission employees in fine grain manner.

Digital Engagement:

• Helps bank and CU give engagement experience to clients and marketing teams and cover everything form capings to innovative.
• Consist of features that enable marketing team to engage customers.
• Provides turnkey engagement with chat and journeys
• Provides interaction with customers across channel -Powerful allows marketing team to find customers Backbase provides turn-key Engagement App with ready to go, end-to end engagement channels. Enable interactions with consumers across digital channels and provides data ecosystem to make conversations where they are. 4 parts of Backbase Engagement:
• Engagement APP.
• Engagement Channels.
• Engagement Services.
• Engagement Preferences. Working in tandem they enable collaboration between marketing employees and customers in real time. Analysis provide detail metrics
• Engagement Journey for marketing and customer

Focus on

• Accelerating time to increasing productivity
• Offering products and services to customer
• Increasing customer engagement

Package contains

Essential or Premium. Marketer Quickly engaging content

Engagements Journey:

• We see in market but and end your experience in Backcase retail SME>Corp and Wealth App Campaign Audience
• App enable user to engage what channel is and is instant
• Reach customer where want to be engaged . Deliver customers Bolster customer engagement

Engagement Bank (EBP)

• Foundation to Banking solutions Digital Banking-Onboarding-Lending-Assistance
• It is an enabler

Backbase Platform

• Cloud ready, omni channel digital banking platform
• Optimize digital experience across multi channels
• Similar to Shopify aggregates value to Orchestrate value for end user EBP platform capabilities

Foundation:

State of art with a range API's to cover costumer life cycle A collection to support banking structure

Identity

Services - Access Modern user focused that integrates authentication Uses common identity access

Design (Web & Mobile):

Backend sign unique suite for digital bank System integrated across all platform Enable Styling Goal to use Backend customer - Experience for users

Flow platform:

Power digital sales offering bank to loans offerings SDK Allows Developer to develop Backend Platform to use capability. Used to execute business logic best practices iOS Objective Swift Andriod -Java Kolin Angular Java Spring