Navana Furniture's Differentiation Strategy Quiz
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Questions and Answers

What does Navana Furniture do to ensure customer satisfaction?

  • Provide a warranty
  • Send technicians to the customer's house to measure furniture size (correct)
  • Offer free delivery
  • Give discounts on bulk orders
  • Which differentiation strategy does Navana Furniture undertake?

  • Return Delivery
  • Ordering ease
  • Customization (correct)
  • Maintenance & Repair
  • Why does Navana Furniture send technicians to the customer's house?

  • To sell more furniture
  • To figure out the size of furniture the customer requires (correct)
  • To measure the size of the customer's house
  • To offer maintenance and repair services
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