Narrative vs. Descriptive Blog Writing

• Blogs can be written in two ways: Narrative/Story format and Descriptive format.

Narrative/Story Format

• Title: Clear, short, and attractive.
• Introduction: States the topic and outlines blog content.
• Blog Content: What happened in the past (background, past events), what is happening now, and what is likely to happen in the future.
• Closing: Call to action, advice to readers.

Descriptive Format

• Title: Clear, short, and attractive.
• Definition and Importance: Defines and conveys the topic's importance.
• History: Gives the history of the topic.
• Key Terms: Explains key terms related to the topic.
• Pros and Cons: Lists the pros and cons of the topic.
• Closing: Call to action, advice to readers.
• Effective blogs hook their audience at the beginning, answer their questions, and offer practical solutions.
• Blog writers should study the demographic profile and requirements of their audience to tailor their blogs accordingly.
• Bloggers need strong knowledge of choosing a suitable CMS (Content Management Systems) and website domain hosting services (like Wbed Press Engine, GoDaddy, HostGator, DreamHast, Bluehost, iPage).
• Customization of layout, color, and overall design to suit the blog's theme is essential.
• Creating appealing content for the blog's "about" page, which describes the blog, blogger, and organization, is crucial.
• A working title should reflect the fundamentals you wish to convey to give the blog post proper direction.
• Attracting the audience can be achieved with a good introduction
• A good introduction can consist of a powerful opening statement, quotation, anecdote, joke, humorous statement, shocking figure, statistic, or moving appeal.
• Creating an outline is effective for structuring the post.
• Sharing the outline briefly with readers in the introduction enhances clarity and facilitates comprehension.
• Outlines help in defeating and systematically organizing ideas.
• Filling the outline with accurate, authentic data, statistics, and examples, while crediting sources, is important.
• The language used in blogging should be clear, concise, simple, and courteous.
• Editing and proofreading the blog is the final step, correcting factual and language errors (spelling, grammar, punctuation, vocabulary).
• Every blog post should include a CTA (Call to Action) to tell readers what to do next, such as subscribing, reading more, attending an event, contacting someone for help, ordering/buying, availing an opportunity/offer, or sharing feedback.
• The visual appearance of the blog post should be carefully considered.
• Use appropriate and eye-catching images. Fonts, margins, paragraphs, spacing, and headings should be neat, standard, attractive, and uniform throughout the blog.
• A few tags or keywords should be carefully chosen and displayed.
• SEO strategies must be followed to ensure the blog is widely read.
• Include choosing proper keywords and offering precise and attractive meta descriptions about the blog/post for search engines.
• Proper titles and headings must be used.
• Linking your post with the best external sources of websites, and mobile phone optimization which makes it easy for readers to read your posts on smartphones are important SEO techniques.
• A brief, catchy, curiosity-arousing title that reflects the blog's essence and attracts maximum searches and shares should be chosen.