10 Questions
In Western languages, what is the normal progression for viewing any object or graphic?
Right to left, top to bottom
What is the probable root motivation for humans' fear of darkness?
Fear of the unknown as a survival reflex
What type of behavior is characterized by a visual attraction to bright colors?
Chromaphilic behavior
What type of behavior is similar to chromaphilia, but related to largeness?
Megaphilic behavior
What type of behavior is characterized by a preference for areas of brighter illumination?
Photophilic behavior
What is the common condition caused by mental and physical over-stimulation or over-exertion?
Exhibit fatigue
What is the average maximum attention span for an adult audience?
Thirty minutes
What is the effect of larger and bolder type graphically?
It attracts more attention
How can designers compensate for abnormal tendencies and responses in a gallery or exhibit?
By alternative behaviors
What is the significance of understanding human tendencies and responses in the design process?
It has a definite impact on the design process
Study Notes
Exhibition Development Process
- Museums and organizations have a hidden, unseen aspect that underlies their public exhibitions and programs.
- Exhibitions are the primary public expressions of a museum's heart, the collections.
- Planning and management are crucial to produce a successful exhibition.
- The exhibition development process follows a series of phases and stages, similar to commercial projects.
Approaches to Planning
- Museums adopt business methodologies and terminology to describe exhibition development.
- A phased development plan helps everyone involved understand their role in the process.
- Decision-making approaches vary, but a well-defined subset of public-oriented criteria should guide decisions.
Exhibition Strategies
- A written exhibition policy and committee can help formulate strategies that meet constituency needs.
- Functional programs like school tours, guided tours, and public events should be ready for implementation.
- The operational stage involves daily activities, maintenance, security, and visitor services.
Visitor Motivations
- Common motivations for museum visits include social interaction, doing something worthwhile, new experiences, learning, active participation, and comfort.
- Social needs play a significant role, and visitors prefer to visit with others.
- The museum environment should be informal and accommodating to visitors' needs.
Design Strategies
- Chromaphilic, megaphilic, and photophilic behaviors should be considered in exhibit design.
- Avoiding darkness, using bright colors, and incorporating interactive elements can enhance the visitor experience.
- Exhibit fatigue, attention span, and typography considerations should be factored into design strategies.
Learn about the approaches to planning exhibitions and programs in museums, and how they demonstrate the richness of the institution's hidden depths.
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