Chapter 6- Cross Borders

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Questions and Answers

What was the classic organizational form employed by multinationals?

  • Joint ventures
  • Licensing agreements
  • Franchising特许经营
  • Wholly owned affiliate全资附属公司 (correct)

Which mode is NOT mentioned as a method of entering and existing markets?

  • Exporting
  • Acquisition
  • Alliances联盟 (correct)
  • Cartels合作社

What often triggers the transition触发转变 from one market entry mode to another?

  • Internal company strategy changes
  • Market demand fluctuations市场需求波动
  • External causes and origin外部原因和根源 (correct)
  • Technological advancements技术进步

What factor is NOT listed as influencing the mode employed by multinationals?

<p>Local economic policies (D)</p> Signup and view all the answers

Which of the following is an example of a non-equity mode of market entry非股权方式的市场进入?

<p>Franchising (C)</p> Signup and view all the answers

What benefit does developing local capabilities本地能力 provide to multinationals?

<p>Gaining insights into local consumer behavior深入了解当地消费者行为 (B)</p> Signup and view all the answers

Which of the following strategies reflects an incremental process增量过程 for multinationals entering a foreign market?

<p>Entering through a joint venture followed by local production通过合资企业进入,然后进行本地生产 (A)</p> Signup and view all the answers

What type of foreign market entry does not typically require incremental adaptation增量适应?

<p>Acquisition (A)</p> Signup and view all the answers

What method do firms use to establish a wholly owned subsidiary in a foreign country?

<p>Greenfield investment or acquisition (A)</p> Signup and view all the answers

Why might firms entering foreign markets prefer acquisitions over greenfield investments?

<p>To reduce uncertainty (B)</p> Signup and view all the answers

In which situation might late entrants to oligopolistic markets favor acquisition as an entry strategy在什么情况下,寡头垄断市场的后来进入者可能会选择收购作为进入策略?

<p>To respond quickly to existing competitors (D)</p> Signup and view all the answers

Which factor does NOT significantly influence a firm's choice of entry mode into foreign markets?

<p>Political stability of the foreign market国外市场政治稳定 (A)</p> Signup and view all the answers

How might established multinationals approach the choice of entry into static markets?成熟的跨国公司如何选择进入静态市场

<p>They might see acquisitions as a suitable method. (C)</p> Signup and view all the answers

What is a notable characteristic of firms when entering foreign markets?

<p>Each firm has a unique combination of resources.每个公司都有独特的资源组合。 (C)</p> Signup and view all the answers

In which type of market scenario might higher acquisition rates be observed?在哪种类型的市场场景中可能会出现更高的收购率?

<p>In faster-growing markets (D)</p> Signup and view all the answers

What is a common approach for firms with new technologies entering foreign markets?

<p>To acquire existing firms to mitigate缓解 risks (B)</p> Signup and view all the answers

What was a significant consequence of US manufacturing firms' increased use of acquisitions after World War II?

<p>It facilitated the consolidation of fragmented industries.促进了分散产业的整合。 (D)</p> Signup and view all the answers

Which company built an international ice cream business through acquisitions in Europe and beyond?

<p>Unilever (D)</p> Signup and view all the answers

What characterizes a fragmented market?

<p>Presence of several small to medium-sized companies. (C)</p> Signup and view all the answers

Why were acquisitions less frequent经常 in developing countries after World War II?

<p>Negotiations were often complicated and politically sensitive.谈判往往很复杂且具有政治敏感性。 (D)</p> Signup and view all the answers

What market share did Unilever hold in the European ice cream market by the 1980s?

<p>30 percent (D)</p> Signup and view all the answers

What notable merger合并 occurred involving Unilever in Brazil?

<p>Acquisition of Companhia Gessy Industrial. (D)</p> Signup and view all the answers

What facilitated the establishment of hostile takeover bids促进恶意收购要约的制定 in the 1950s?

<p>Changes in business systems in the UK and US. (A)</p> Signup and view all the answers

How did Unilever's early operations in Brazil influence its later acquisitions?

<p>It provided a base for significant market expansion. (D)</p> Signup and view all the answers

What was significant about Vodaphone's acquisition of Mannesmann in 2000?

<p>It was a large-scale hostile敌对的 acquisition of a German company by a foreign firm. (C)</p> Signup and view all the answers

Which of the following factors contributes to the risks associated with acquisitions增加与收购相关的风险?

<p>Sellers usually have better information than buyers. (A)</p> Signup and view all the answers

What common issue do foreign firms face after completing acquisitions in the United States?

<p>Difficulty in retaining senior management.难以留住高级管理人员。 (B)</p> Signup and view all the answers

Which of the following statements about cross-border acquisitions is true?

<p>Cultural differences can present significant challenges. (D)</p> Signup and view all the answers

What is often a motive for managers to pursue acquisitions, despite the risks involved?

<p>To seek personal utility maximization.寻求个人效用最大化 (D)</p> Signup and view all the answers

What kind of problems can arise due to differences in corporate cultures 由于企业文化差异而产生during an acquisition?

<p>Integration issues leading to inefficiencies效率低下. (B)</p> Signup and view all the answers

Which of the following reflects the impact of foreign acquisitions on US firms?

<p>Foreign firms frequently pay too much for US firms. (B)</p> Signup and view all the answers

What is an organizational issue described in the context of cross-border acquisitions?

<p>Integration of different corporate cultures. (D)</p> Signup and view all the answers

What is one potential downside of fully integrating an acquired foreign firm into the parent company's systems?

<p>Loss of valuable local knowledge and contacts (C)</p> Signup and view all the answers

What term describes Unilever's systematic approach to absorbing acquired firms?

<p>Unileverization单一化 (C)</p> Signup and view all the answers

What did Unilever change within acquired firms as part of the 'Unileverization' process?

<p>Salaries and pensions to conform to corporate practices (D)</p> Signup and view all the answers

What significant change occurred in staffing人员配置 at Cheseborough Ponds after its acquisition by Unilever?

<p>Only a small number of original staff remained (B)</p> Signup and view all the answers

In which decades did large multinationals begin to routinize post-acquisition management开始常态化收购后管理?

<p>1970s to 1990s (A)</p> Signup and view all the answers

Why were joint ventures particularly prominent during the interwar years?

<p>Political pressures and risk sharing (B)</p> Signup and view all the answers

What was a notable characteristic of the Kuwait Oil Company formed in 1934?

<p>It reflected British concerns over US control of oil fields. (D)</p> Signup and view all the answers

How did Unilever manage to reduce the acquisition cost of Cheseborough Ponds?

<p>Through the liquidation of non-essential assets非必要资产的清算 (B)</p> Signup and view all the answers

What prompted提示/促使 Standard Oil of California and Texaco to form a joint venture in 1936?

<p>Risk-sharing (B)</p> Signup and view all the answers

How did IG Farben manage to re-establish its market position after World War I?

<p>By acquiring equity stakes收购股权 in US companies (A)</p> Signup and view all the answers

What was the primary strategy employed by Océ van der Grinten for international expansion during the interwar years?

<p>Licensing agreements (C)</p> Signup and view all the answers

What advantage did Océ van der Grinten gain through its licensing agreements?

<p>Market knowledge through regular visits定期拜访 (A)</p> Signup and view all the answers

What was a consequence of the capital shortage faced by firms like IG Farben?

<p>Involvement in collaborative arrangements (D)</p> Signup and view all the answers

What was a notable outcome of Océ van der Grinten's licensing strategy?

<p>Creation of a strong exporting base for specialty chemicals强大的特种化学品出口基地 (C)</p> Signup and view all the answers

What characterizes the role of managers from Océ when dealing with licensees?

<p>They made regular visits to gather market insights. (B)</p> Signup and view all the answers

In what way did IG Farben's approach to ownership differ from typical full ownership models?IG Farben 的所有权方式与典型的完全所有权模式有何不同?

<p>They acquired equity stakes but remained primarily a partner主要仍然是合作伙伴. (B)</p> Signup and view all the answers

Flashcards

Greenfield Investment

The process of a multinational company expanding into a foreign market by starting a new subsidiary from scratch.

Acquisition

The process of a multinational company entering a foreign market by acquiring an existing company in that market.

Divestment

The process of a multinational company selling a part of its business or assets in a foreign market.

Alliance

A partnership between two or more companies to share resources and enter a foreign market together.

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Constellation

A group of companies that come together to share resources and achieve a common goal in a foreign market.

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Subsidiary

A wholly owned subsidiary that operates independently in a foreign market.

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Hybrid

A company that combines different ownership structures, like joint ventures and wholly owned subsidiaries, to operate in a foreign market.

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Incremental Process

The process of a multinational company entering and evolving in a foreign market gradually, starting with export and eventually establishing local production.

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Choosing between Greenfield and Acquisition

The choice between greenfield investment and acquisition depends on factors like the firm's resources, market characteristics and the level of risk involved.

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Greenfield for New Technologies

Companies with new technologies may prefer greenfield investment to minimize uncertainty associated with acquiring a suitable company with compatible technology.

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Acquisitions for Competitive Markets

Companies entering competitive markets with established leaders may prefer acquisitions to quickly gain market share and position themselves against rivals.

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Acquisitions in Growing Markets

Firms entering rapidly growing markets might choose acquisitions to accelerate entry and capitalize on growth opportunities.

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Acquisitions in Static or Declining Markets

Acquisitions might be suitable for mature or declining markets where organic growth is limited, allowing firms to leverage existing assets and infrastructure.

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Greenfield for Large Multinationals

Large, established multinationals may be better equipped to handle the complexities of greenfield investment than smaller companies, allowing for greater control over the new operation.

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Fragmented Market

A market where no single company holds enough power to influence the direction of the industry. It consists of many smaller companies competing with each other and larger enterprises.

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Acquisitions in Developing Countries

Acquisitions were less common in developing countries due to complexities like negotiating with family owners and navigating sensitive political situations.

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Hostile Takeover Bid

A hostile takeover bid is when an acquiring company attempts to take over a target despite its management's or board of directors' opposition.

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Unilever's Ice Cream Acquisitions

Unilever, a multinational company, used acquisitions to build its international ice cream business by acquiring smaller, family-owned companies across Europe, the U.S., Australia, and other regions.

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Hostile Takeover Bids and Acquisitions

The phenomenon of the hostile takeover bid helped facilitate the use of acquisition strategies from the mid-1950s onwards. This involved taking over a target company against the wishes of its management.

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Unilever's Acquisition in Brazil

In Brazil, Unilever acquired Companhia Gessy Industrial, its main competitor, in 1960. The merger created Gessy Lever, a dominant player in the soap and detergents market.

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Unilever's Acquisition Strategy

Unilever used acquisitions to grow its business in several countries. This growth strategy involved acquiring small, family-owned businesses, often navigating complex political situations, and even sometimes using hostile takeover bids.

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Complete Absorption

The process of a multinational company merging its acquired foreign firm with its own systems and structures.

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No Integration

The process of a multinational company keeping the acquired foreign firm separate from its own systems and structures.

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Unileverization

The systematic process of acquiring a company and assimilating it into the acquiring multinational's operations, systems, and culture.

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Joint Ventures

Joint ventures are agreements between two or more companies to share resources and risks in order to enter a new market.

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Joint Ventures and Risk

Joint ventures are commonly used in markets with high political risk and capital demands.

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Joint Ventures and Geopolitics

Joint ventures can be formed to address geopolitical concerns, such as preventing foreign control of strategic resources.

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Kuwait Oil Company

A joint venture was formed in 1934 to control the oil resources of Kuwait, involving British and American companies.

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Cartels

Cartels are agreements between competing companies to coordinate pricing, production, and market share, often to gain an advantage over competitors.

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Hostile Acquisition

The process of one company buying another company, often involving a takeover bid where the acquiring company offers to buy all outstanding shares of the target company at a premium price.

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Cross-Border Acquisition

A type of acquisition where the acquiring company is from a different country than the target company.

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Acquisition Process Risks

The risks that arise from the process of acquiring a company, such as the seller having more information than the buyer.

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Post-Acquisition Integration Challenges

The challenges encountered after acquiring a company, such as integrating different company cultures, managing personnel, and dealing with legal differences.

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Value Added in Acquisitions

The potential for value creation from acquisitions to be mainly captured by the shareholders of the company being acquired, rather than the acquiring company. Often occurs when the acquired company is undervalued or has been mismanaged.

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Organizational Issues in Cross-Border Acquisitions

The challenges posed by different corporate cultures and management styles in cross-border acquisitions, stemming from differences in national management systems. This can affect communication, decision making, and overall integration.

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Managerial Conflicts in Acquisitions

Managers of acquired companies may have different priorities and goals compared to the acquiring company's managers, leading to conflicts and potential value destruction.

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Risks of Foreign Firms Acquiring US Firms

Acquisitions of US firms by foreign companies often come with heightened risks related to cultural differences, legal environments, and talent retention. This can lead to higher acquisition cost and potential value destruction.

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Risk-Sharing Collaboration

Companies collaborated to share risks, as seen when Standard Oil of California and Texaco jointly explored oil in Saudi Arabia in 1936.

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Capital Shortage and Collaboration

Businesses faced with a shortage of capital often sought collaborative arrangements to enter or expand in foreign markets.

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IG Farben's Re-Entry Strategy

IG Farben, a German chemical company, used equity stakes and limited full ownership in US companies to re-establish its position after World War I, using technological advantage as leverage.

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Licensing as a Foreign Market Entry Strategy

Licensing allowed firms to enter foreign markets with minimal financial and managerial commitment, as seen with Océ van der Grinten's expansion using licensing agreements with European, American, and Asian firms.

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Océ's Licensing Success

Licensing agreements provided Océ, a Dutch family firm, with income and expanded their export market for specialty chemicals used in copying paper. This strategy proved successful until the 1960s when Océ, now a public company, started establishing its own factories.

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Licensing and Knowledge Acquisition

Managers from Océ made regular visits to their licensees, gathering knowledge of foreign markets.

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Océ's Growth and Evolution

The transition from licensing to direct investment reflects the growth of Océ.

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Océ's Shift to Direct Investment

Growing in size and becoming a public company, Océ shifted from licensing agreements to establishing its own factories in the 1960s.

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Study Notes

Chapter 6: Crossing Borders

  • Topic and Structure of the lesson:
    • Entering and existing Markets
    • The evolution of multinationals
    • Greenfield VS acquisition
    • Divestments
    • Alliances and constellations
    • Subsidiaries and hybrids

Entering and Existing Markets

  • The 'classic' organizational form: a wholly owned affiliate, but coexists with equity and non-equity modes
  • Multinational process: incremental process of entering and evolving in a foreign market
  • Examples of entry modes:
    • Exporting
    • Selling through agents
    • Establishing a distribution company
    • Local production
    • Multinational investment (increase in resources)
    • Develop local capabilities and market knowledge
  • Factors influencing entry choice: firm-, industry-, location-, and time-specific factors
  • External causes and origin: trigger the move from one entry mode to another (eg. imposition of tariffs, competitive industry structure)
  • Internal dynamics of decision-making: major determinant for entry modes in foreign markets
  • Entrepreneurial ability: each firm has a unique combination of resources

Greenfield versus Acquisition

  • Greenfield investment: creating a new firm in a foreign country
  • Acquisition: acquiring an existing firm in a foreign country
  • Reasons for choosing Greenfield:
    • Possessing unique technologies limiting the opportunities to acquire appropriate companies
    • Fewer potential acquisitions in the new industries of the early global economy
    • Large and established multinationals are more willing to undertake greenfield investment to reduce uncertainty.
  • Reasons for choosing Acquisition:
    • Reducing uncertainty for late entrants in oligopolistic markets
    • Speeding up response to competitors
    • Growth opportunities in faster-growing markets
    • Suitability for static or declining markets

Acquisition

  • Accelerated use: after World War II, US manufacturing firms adopted acquisition more to consolidate highly fragmented industries (such as ice cream)

  • Fragmented market: no one company has enough influence to move the industry, consists of several small to medium-sized companies competing

  • Examples of acquisitions:

    • Unilever acquiring small ice cream businesses in the late 1950s
      • Unilever held 30% of the European ice cream market by the 1980s
    • Unilever acquired Companhia Gessy Industrial in Brazil in 1960, becoming the dominant soap and detergent manufacturer of the country
  • Hostile takeovers: becoming common from the 1950s in the US and UK, initially rare in Continental Europe and Japan

  • Example: Vodafone’s acquisition of Mannesmann in 2000

Risk of Acquisition

  • Information asymmetry: sellers of a firm typically have better information than buyers
  • Post-acquisition management problems: managing pre-existing firms
  • Value addition: Acquisitions often mainly benefit the acquired firm's shareholders rather than the overall utility of acquisition firms
  • Cross-border acquisitions: additional risks due to differences in cultures, legal systems and accounting standards
  • Overseas acquirers: sometimes pay too much for acquisitions in the US, often acquiring firms with low profitability
  • Senior management retention: foreign firms face difficulties retaining US senior executives due to high job mobility and differences in cross-cultural tensions

Alliances and Constellations

  • Joint ventures: widely used interwar years due to financial pressures and risk sharing
  • Cartel agreements: included in joint ventures
  • Political risk considerations: used in production, refining, and marketing operations, and in the Middle East due to political uncertainty -Example: Kuwait Oil Company in 1934, jointly owned by Gulf Oil and Anglo-Persian (now BP)

Collaborative Arrangements

  • Capital shortage: led some firms into collaborative arrangements to access foreign markets
  • Technological advantage: used as a bargaining tool, as seen in IG Farben
  • Equity stakes: IG Farben acquired equity stakes in US chemical firms to reacquire strong market position without huge capital investment

Licensing

  • Low commitment strategy: used by firms to access foreign markets without massive financial or managerial commitment
  • Example: Océ van der Grinten, a Dutch family firm, licensed copying paper production techniques in Europe the US, Latin America, and Japan

Acquisition

  • Routinized process: post-acquisition management inside large multinationals became more systematic, standardized through corporate procedures
  • Example: Unilever’s acquisition strategy, which involved integrating acquired firms through measures like changes in corporate accounting practices, salaries, and pensions.
  • Large-scale acquisition: could take up to a decade, but integration was sometimes faster -(e.g., Cheseborough-Ponds).

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