Podcast
Questions and Answers
What was the classic organizational form employed by multinationals?
What was the classic organizational form employed by multinationals?
- Joint ventures
- Licensing agreements
- Franchising特许经营
- Wholly owned affiliate全资附属公司 (correct)
Which mode is NOT mentioned as a method of entering and existing markets?
Which mode is NOT mentioned as a method of entering and existing markets?
- Exporting
- Acquisition
- Alliances联盟 (correct)
- Cartels合作社
What often triggers the transition触发转变 from one market entry mode to another?
What often triggers the transition触发转变 from one market entry mode to another?
- Internal company strategy changes
- Market demand fluctuations市场需求波动
- External causes and origin外部原因和根源 (correct)
- Technological advancements技术进步
What factor is NOT listed as influencing the mode employed by multinationals?
What factor is NOT listed as influencing the mode employed by multinationals?
Which of the following is an example of a non-equity mode of market entry非股权方式的市场进入?
Which of the following is an example of a non-equity mode of market entry非股权方式的市场进入?
What benefit does developing local capabilities本地能力 provide to multinationals?
What benefit does developing local capabilities本地能力 provide to multinationals?
Which of the following strategies reflects an incremental process增量过程 for multinationals entering a foreign market?
Which of the following strategies reflects an incremental process增量过程 for multinationals entering a foreign market?
What type of foreign market entry does not typically require incremental adaptation增量适应?
What type of foreign market entry does not typically require incremental adaptation增量适应?
What method do firms use to establish a wholly owned subsidiary in a foreign country?
What method do firms use to establish a wholly owned subsidiary in a foreign country?
Why might firms entering foreign markets prefer acquisitions over greenfield investments?
Why might firms entering foreign markets prefer acquisitions over greenfield investments?
In which situation might late entrants to oligopolistic markets favor acquisition as an entry strategy在什么情况下,寡头垄断市场的后来进入者可能会选择收购作为进入策略?
In which situation might late entrants to oligopolistic markets favor acquisition as an entry strategy在什么情况下,寡头垄断市场的后来进入者可能会选择收购作为进入策略?
Which factor does NOT significantly influence a firm's choice of entry mode into foreign markets?
Which factor does NOT significantly influence a firm's choice of entry mode into foreign markets?
How might established multinationals approach the choice of entry into static markets?成熟的跨国公司如何选择进入静态市场
How might established multinationals approach the choice of entry into static markets?成熟的跨国公司如何选择进入静态市场
What is a notable characteristic of firms when entering foreign markets?
What is a notable characteristic of firms when entering foreign markets?
In which type of market scenario might higher acquisition rates be observed?在哪种类型的市场场景中可能会出现更高的收购率?
In which type of market scenario might higher acquisition rates be observed?在哪种类型的市场场景中可能会出现更高的收购率?
What is a common approach for firms with new technologies entering foreign markets?
What is a common approach for firms with new technologies entering foreign markets?
What was a significant consequence of US manufacturing firms' increased use of acquisitions after World War II?
What was a significant consequence of US manufacturing firms' increased use of acquisitions after World War II?
Which company built an international ice cream business through acquisitions in Europe and beyond?
Which company built an international ice cream business through acquisitions in Europe and beyond?
What characterizes a fragmented market?
What characterizes a fragmented market?
Why were acquisitions less frequent经常 in developing countries after World War II?
Why were acquisitions less frequent经常 in developing countries after World War II?
What market share did Unilever hold in the European ice cream market by the 1980s?
What market share did Unilever hold in the European ice cream market by the 1980s?
What notable merger合并 occurred involving Unilever in Brazil?
What notable merger合并 occurred involving Unilever in Brazil?
What facilitated the establishment of hostile takeover bids促进恶意收购要约的制定 in the 1950s?
What facilitated the establishment of hostile takeover bids促进恶意收购要约的制定 in the 1950s?
How did Unilever's early operations in Brazil influence its later acquisitions?
How did Unilever's early operations in Brazil influence its later acquisitions?
What was significant about Vodaphone's acquisition of Mannesmann in 2000?
What was significant about Vodaphone's acquisition of Mannesmann in 2000?
Which of the following factors contributes to the risks associated with acquisitions增加与收购相关的风险?
Which of the following factors contributes to the risks associated with acquisitions增加与收购相关的风险?
What common issue do foreign firms face after completing acquisitions in the United States?
What common issue do foreign firms face after completing acquisitions in the United States?
Which of the following statements about cross-border acquisitions is true?
Which of the following statements about cross-border acquisitions is true?
What is often a motive for managers to pursue acquisitions, despite the risks involved?
What is often a motive for managers to pursue acquisitions, despite the risks involved?
What kind of problems can arise due to differences in corporate cultures 由于企业文化差异而产生during an acquisition?
What kind of problems can arise due to differences in corporate cultures 由于企业文化差异而产生during an acquisition?
Which of the following reflects the impact of foreign acquisitions on US firms?
Which of the following reflects the impact of foreign acquisitions on US firms?
What is an organizational issue described in the context of cross-border acquisitions?
What is an organizational issue described in the context of cross-border acquisitions?
What is one potential downside of fully integrating an acquired foreign firm into the parent company's systems?
What is one potential downside of fully integrating an acquired foreign firm into the parent company's systems?
What term describes Unilever's systematic approach to absorbing acquired firms?
What term describes Unilever's systematic approach to absorbing acquired firms?
What did Unilever change within acquired firms as part of the 'Unileverization' process?
What did Unilever change within acquired firms as part of the 'Unileverization' process?
What significant change occurred in staffing人员配置 at Cheseborough Ponds after its acquisition by Unilever?
What significant change occurred in staffing人员配置 at Cheseborough Ponds after its acquisition by Unilever?
In which decades did large multinationals begin to routinize post-acquisition management开始常态化收购后管理?
In which decades did large multinationals begin to routinize post-acquisition management开始常态化收购后管理?
Why were joint ventures particularly prominent during the interwar years?
Why were joint ventures particularly prominent during the interwar years?
What was a notable characteristic of the Kuwait Oil Company formed in 1934?
What was a notable characteristic of the Kuwait Oil Company formed in 1934?
How did Unilever manage to reduce the acquisition cost of Cheseborough Ponds?
How did Unilever manage to reduce the acquisition cost of Cheseborough Ponds?
What prompted提示/促使 Standard Oil of California and Texaco to form a joint venture in 1936?
What prompted提示/促使 Standard Oil of California and Texaco to form a joint venture in 1936?
How did IG Farben manage to re-establish its market position after World War I?
How did IG Farben manage to re-establish its market position after World War I?
What was the primary strategy employed by Océ van der Grinten for international expansion during the interwar years?
What was the primary strategy employed by Océ van der Grinten for international expansion during the interwar years?
What advantage did Océ van der Grinten gain through its licensing agreements?
What advantage did Océ van der Grinten gain through its licensing agreements?
What was a consequence of the capital shortage faced by firms like IG Farben?
What was a consequence of the capital shortage faced by firms like IG Farben?
What was a notable outcome of Océ van der Grinten's licensing strategy?
What was a notable outcome of Océ van der Grinten's licensing strategy?
What characterizes the role of managers from Océ when dealing with licensees?
What characterizes the role of managers from Océ when dealing with licensees?
In what way did IG Farben's approach to ownership differ from typical full ownership models?IG Farben 的所有权方式与典型的完全所有权模式有何不同?
In what way did IG Farben's approach to ownership differ from typical full ownership models?IG Farben 的所有权方式与典型的完全所有权模式有何不同?
Flashcards
Greenfield Investment
Greenfield Investment
The process of a multinational company expanding into a foreign market by starting a new subsidiary from scratch.
Acquisition
Acquisition
The process of a multinational company entering a foreign market by acquiring an existing company in that market.
Divestment
Divestment
The process of a multinational company selling a part of its business or assets in a foreign market.
Alliance
Alliance
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Constellation
Constellation
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Subsidiary
Subsidiary
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Hybrid
Hybrid
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Incremental Process
Incremental Process
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Choosing between Greenfield and Acquisition
Choosing between Greenfield and Acquisition
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Greenfield for New Technologies
Greenfield for New Technologies
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Acquisitions for Competitive Markets
Acquisitions for Competitive Markets
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Acquisitions in Growing Markets
Acquisitions in Growing Markets
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Acquisitions in Static or Declining Markets
Acquisitions in Static or Declining Markets
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Greenfield for Large Multinationals
Greenfield for Large Multinationals
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Fragmented Market
Fragmented Market
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Acquisitions in Developing Countries
Acquisitions in Developing Countries
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Hostile Takeover Bid
Hostile Takeover Bid
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Unilever's Ice Cream Acquisitions
Unilever's Ice Cream Acquisitions
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Hostile Takeover Bids and Acquisitions
Hostile Takeover Bids and Acquisitions
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Unilever's Acquisition in Brazil
Unilever's Acquisition in Brazil
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Unilever's Acquisition Strategy
Unilever's Acquisition Strategy
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Complete Absorption
Complete Absorption
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No Integration
No Integration
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Unileverization
Unileverization
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Joint Ventures
Joint Ventures
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Joint Ventures and Risk
Joint Ventures and Risk
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Joint Ventures and Geopolitics
Joint Ventures and Geopolitics
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Kuwait Oil Company
Kuwait Oil Company
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Cartels
Cartels
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Hostile Acquisition
Hostile Acquisition
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Cross-Border Acquisition
Cross-Border Acquisition
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Acquisition Process Risks
Acquisition Process Risks
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Post-Acquisition Integration Challenges
Post-Acquisition Integration Challenges
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Value Added in Acquisitions
Value Added in Acquisitions
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Organizational Issues in Cross-Border Acquisitions
Organizational Issues in Cross-Border Acquisitions
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Managerial Conflicts in Acquisitions
Managerial Conflicts in Acquisitions
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Risks of Foreign Firms Acquiring US Firms
Risks of Foreign Firms Acquiring US Firms
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Risk-Sharing Collaboration
Risk-Sharing Collaboration
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Capital Shortage and Collaboration
Capital Shortage and Collaboration
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IG Farben's Re-Entry Strategy
IG Farben's Re-Entry Strategy
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Licensing as a Foreign Market Entry Strategy
Licensing as a Foreign Market Entry Strategy
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Océ's Licensing Success
Océ's Licensing Success
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Licensing and Knowledge Acquisition
Licensing and Knowledge Acquisition
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Océ's Growth and Evolution
Océ's Growth and Evolution
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Océ's Shift to Direct Investment
Océ's Shift to Direct Investment
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Study Notes
Chapter 6: Crossing Borders
- Topic and Structure of the lesson:
- Entering and existing Markets
- The evolution of multinationals
- Greenfield VS acquisition
- Divestments
- Alliances and constellations
- Subsidiaries and hybrids
Entering and Existing Markets
- The 'classic' organizational form: a wholly owned affiliate, but coexists with equity and non-equity modes
- Multinational process: incremental process of entering and evolving in a foreign market
- Examples of entry modes:
- Exporting
- Selling through agents
- Establishing a distribution company
- Local production
- Multinational investment (increase in resources)
- Develop local capabilities and market knowledge
- Factors influencing entry choice: firm-, industry-, location-, and time-specific factors
- External causes and origin: trigger the move from one entry mode to another (eg. imposition of tariffs, competitive industry structure)
- Internal dynamics of decision-making: major determinant for entry modes in foreign markets
- Entrepreneurial ability: each firm has a unique combination of resources
Greenfield versus Acquisition
- Greenfield investment: creating a new firm in a foreign country
- Acquisition: acquiring an existing firm in a foreign country
- Reasons for choosing Greenfield:
- Possessing unique technologies limiting the opportunities to acquire appropriate companies
- Fewer potential acquisitions in the new industries of the early global economy
- Large and established multinationals are more willing to undertake greenfield investment to reduce uncertainty.
- Reasons for choosing Acquisition:
- Reducing uncertainty for late entrants in oligopolistic markets
- Speeding up response to competitors
- Growth opportunities in faster-growing markets
- Suitability for static or declining markets
Acquisition
-
Accelerated use: after World War II, US manufacturing firms adopted acquisition more to consolidate highly fragmented industries (such as ice cream)
-
Fragmented market: no one company has enough influence to move the industry, consists of several small to medium-sized companies competing
-
Examples of acquisitions:
- Unilever acquiring small ice cream businesses in the late 1950s
- Unilever held 30% of the European ice cream market by the 1980s
- Unilever acquired Companhia Gessy Industrial in Brazil in 1960, becoming the dominant soap and detergent manufacturer of the country
- Unilever acquiring small ice cream businesses in the late 1950s
-
Hostile takeovers: becoming common from the 1950s in the US and UK, initially rare in Continental Europe and Japan
-
Example: Vodafone’s acquisition of Mannesmann in 2000
Risk of Acquisition
- Information asymmetry: sellers of a firm typically have better information than buyers
- Post-acquisition management problems: managing pre-existing firms
- Value addition: Acquisitions often mainly benefit the acquired firm's shareholders rather than the overall utility of acquisition firms
- Cross-border acquisitions: additional risks due to differences in cultures, legal systems and accounting standards
- Overseas acquirers: sometimes pay too much for acquisitions in the US, often acquiring firms with low profitability
- Senior management retention: foreign firms face difficulties retaining US senior executives due to high job mobility and differences in cross-cultural tensions
Alliances and Constellations
- Joint ventures: widely used interwar years due to financial pressures and risk sharing
- Cartel agreements: included in joint ventures
- Political risk considerations: used in production, refining, and marketing operations, and in the Middle East due to political uncertainty -Example: Kuwait Oil Company in 1934, jointly owned by Gulf Oil and Anglo-Persian (now BP)
Collaborative Arrangements
- Capital shortage: led some firms into collaborative arrangements to access foreign markets
- Technological advantage: used as a bargaining tool, as seen in IG Farben
- Equity stakes: IG Farben acquired equity stakes in US chemical firms to reacquire strong market position without huge capital investment
Licensing
- Low commitment strategy: used by firms to access foreign markets without massive financial or managerial commitment
- Example: Océ van der Grinten, a Dutch family firm, licensed copying paper production techniques in Europe the US, Latin America, and Japan
Acquisition
- Routinized process: post-acquisition management inside large multinationals became more systematic, standardized through corporate procedures
- Example: Unilever’s acquisition strategy, which involved integrating acquired firms through measures like changes in corporate accounting practices, salaries, and pensions.
- Large-scale acquisition: could take up to a decade, but integration was sometimes faster -(e.g., Cheseborough-Ponds).
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