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Multinational Corporations and Licensing Agreements

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Multinational Corporations and Licensing Agreements

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Questions and Answers

What is a key component of compensation that licensors typically seek in a licensing agreement?

Upfront payments

Running royalties (correct)

Disclosure fees

Licensing fees

What is a key challenge that both licensors and licensees may face when dealing with trademarks?

Ensuring the trademark is diluted or tarnished (correct)

Maintaining confidentiality

Protecting intellectual property rights

Complying with export control regulations

What is a key component of a franchising agreement that the franchisee must adhere to?

Obtaining the franchisor's approval for all business decisions

Paying a percentage of net sales as a royalty fee

Conducting business according to specified methods (correct)

Maintaining confidentiality of the franchisor's trade secrets

Which of the following is NOT typically included in the compensation structure for a licensing agreement?

Equity ownership Signup and view all the answers

What is a key consideration for licensees when negotiating the terms of a licensing agreement?

Ensuring protection of intellectual property rights Signup and view all the answers

What is a typical range for the royalty fees charged in a merchandising license agreement?

7-12% of net sales Signup and view all the answers

Which of the following is NOT a key element of licensee compliance that should be addressed in a licensing agreement?

Profit-sharing mechanisms Signup and view all the answers

What is a key benefit that licensors can enjoy from trademark licensing agreements?

Immediate consumer recognition Signup and view all the answers

Which of the following is a key factor that should be clearly specified in a licensing agreement?

All of the above Signup and view all the answers

What is a key consideration for licensors when negotiating the terms of a licensing agreement?