Podcast
Questions and Answers
Which luxury brand has the highest value from the provided list?
Which luxury brand has the highest value from the provided list?
Which country is associated with the brand Patek Philippe?
Which country is associated with the brand Patek Philippe?
What is the value of the brand Dior as stated in the list?
What is the value of the brand Dior as stated in the list?
Which brand is ranked just below Burberry in the list?
Which brand is ranked just below Burberry in the list?
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How many brands from Italy are presented in the list?
How many brands from Italy are presented in the list?
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What was the revenue from recurring operations for Louis Vuitton Moët-Hennessy in 2008?
What was the revenue from recurring operations for Louis Vuitton Moët-Hennessy in 2008?
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By how much did the profit from recurring operations increase from 2006 to 2008?
By how much did the profit from recurring operations increase from 2006 to 2008?
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What was the profit from recurring operations in 2007?
What was the profit from recurring operations in 2007?
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Which year saw the highest profit from recurring operations reported?
Which year saw the highest profit from recurring operations reported?
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What was the percentage increase in revenue from 2006 to 2008?
What was the percentage increase in revenue from 2006 to 2008?
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What significant change did Gaston-Louis Vuitton implement for the brand?
What significant change did Gaston-Louis Vuitton implement for the brand?
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When did Louis Vuitton first initiate its advertising strategy?
When did Louis Vuitton first initiate its advertising strategy?
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What was the profit increase percentage for Louis Vuitton in 1988 compared to 1987?
What was the profit increase percentage for Louis Vuitton in 1988 compared to 1987?
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Which was the first country in Asia where Louis Vuitton expanded its market?
Which was the first country in Asia where Louis Vuitton expanded its market?
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What year did Louis Vuitton enter China with its first store?
What year did Louis Vuitton enter China with its first store?
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Which luxury brands were part of the merger that formed LVMH?
Which luxury brands were part of the merger that formed LVMH?
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In what year did Louis Vuitton become the world's biggest luxury brand in terms of market share?
In what year did Louis Vuitton become the world's biggest luxury brand in terms of market share?
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Which method did Louis Vuitton use to initiate its global expansion despite the onset of World War I?
Which method did Louis Vuitton use to initiate its global expansion despite the onset of World War I?
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What was a significant factor in Louis Vuitton's need to redefine its strategy in Japan?
What was a significant factor in Louis Vuitton's need to redefine its strategy in Japan?
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What did Jacobs try to achieve as the artistic director of Louis Vuitton?
What did Jacobs try to achieve as the artistic director of Louis Vuitton?
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What impact did the September 11, 2001 attacks have on luxury shopping?
What impact did the September 11, 2001 attacks have on luxury shopping?
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Since when had the worldwide luxury market been experiencing growth prior to the recession?
Since when had the worldwide luxury market been experiencing growth prior to the recession?
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What was a direct consequence of the recession on luxury goods in Japan?
What was a direct consequence of the recession on luxury goods in Japan?
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What approach did Louis Vuitton take to adapt to local customers?
What approach did Louis Vuitton take to adapt to local customers?
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Which of the following locations was directly impacted by the decrease in luxury shopping after September 11, 2001?
Which of the following locations was directly impacted by the decrease in luxury shopping after September 11, 2001?
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What was Louis Vuitton's strategy before the shift in consumer focus due to the economic downturn?
What was Louis Vuitton's strategy before the shift in consumer focus due to the economic downturn?
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Which luxury fashion brand has the highest percentage of revenue from Japan in 2005?
Which luxury fashion brand has the highest percentage of revenue from Japan in 2005?
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What percentage of Louis Vuitton's overall revenue came from Japan in 2005?
What percentage of Louis Vuitton's overall revenue came from Japan in 2005?
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Which of the following brands had the lowest revenue percentage from Japan?
Which of the following brands had the lowest revenue percentage from Japan?
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In 2005, how much of Coach's overall revenue was attributed to sales in Japan?
In 2005, how much of Coach's overall revenue was attributed to sales in Japan?
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Which luxury brand is noted for its 'Keepall 55' handbag?
Which luxury brand is noted for its 'Keepall 55' handbag?
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What design inspiration did 'The Alma Normande' bag draw from?
What design inspiration did 'The Alma Normande' bag draw from?
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Which brand reported a revenue percentage from Japan closest to 25%?
Which brand reported a revenue percentage from Japan closest to 25%?
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Which luxury fashion brand achieved a revenue percentage equal to 27% from Japan?
Which luxury fashion brand achieved a revenue percentage equal to 27% from Japan?
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What was the percentage increase in turnover from 12/2006 to 12/2007?
What was the percentage increase in turnover from 12/2006 to 12/2007?
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Which year had the highest net income reported?
Which year had the highest net income reported?
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What was the gross operating surplus in 12/2006?
What was the gross operating surplus in 12/2006?
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What is the value added percentage change from 12/2006 to 12/2007?
What is the value added percentage change from 12/2006 to 12/2007?
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Which year saw a 91% increase in exceptional results?
Which year saw a 91% increase in exceptional results?
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What was the cash flow in 12/2005?
What was the cash flow in 12/2005?
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What was the debt ratio in 12/2007?
What was the debt ratio in 12/2007?
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What was the percentage change in equity from 12/2006 to 12/2007?
What was the percentage change in equity from 12/2006 to 12/2007?
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How much did current liabilities decrease from 12/2006 to 12/2007?
How much did current liabilities decrease from 12/2006 to 12/2007?
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What was the financial result in 12/2005?
What was the financial result in 12/2005?
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What was the rate of value added in 12/2004?
What was the rate of value added in 12/2004?
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Which year had the highest number of months reported?
Which year had the highest number of months reported?
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What was the percentage increase in cash flow from 12/2006 to 12/2007?
What was the percentage increase in cash flow from 12/2006 to 12/2007?
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What was the export turnover in 12/2007?
What was the export turnover in 12/2007?
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Study Notes
Louis Vuitton in Japan
- Louis Vuitton's 30th anniversary in Japan was celebrated with a pop-up store in Comme des Garçons.
- The store's location, on Omotesando Street, was strategically chosen for its prestigious location.
- Yves Carcelle, CEO of Louis Vuitton, highlighted the brand's heritage and know-how appreciated in Japan.
- Louis Vuitton's aggressive marketing strategy in Japan included extravagant Ginza and Roppongi stores.
Louis Vuitton History
- Founded in 1854 in France, Louis Vuitton started as a maker of luggage.
- The company developed the distinctive Monogram Canvas and Damier patterns.
- Key figures, especially Georges and Gaston-Louis Vuitton, expanded the brand globally and established a wider presence.
- The company expanded its product line from luggage to other leather goods, such as purses and wallets.
- Marc Jacobs, a prominent fashion designer was Louis Vuitton's art director in 1998.
- This role was impactful for the company's direction
Louis Vuitton in the 21st Century
- Louis Vuitton's global strategy focused on limited-edition collections.
- Collaboration with high-profile artists, like Stephen Sprouse and Takashi Murakami, created limited-edition items.
- Opened flagship stores in major cities like New York and Sao Paulo to expand sales.
- Louis Vuitton had aimed to grow profitability and establish a wider customer base across the world, including Japan.
The Japanese Luxury Market
- Japan, in the early 2000s, was recognised as one of the most important markets for luxury brands.
- Japanese consumers displayed a significant level of loyalty to luxury brands.
- The Japanese luxury market was considered a high-growth market.
- The Japanese luxury market was also competitive with many foreign brands, including Louis Vuitton, establishing a strong presence.
Consumer Behavior in Japan
- Japanese consumers, especially women, viewed luxury products as expressive of their social standing and values.
- Japan's focus on quality was a significant factor in the luxury market's growth.
- Counterfeiting was a challenge that needed to be addressed.
Louis Vuitton's New Perspectives and Strategies
- Reduced prices in response to economic slowdown and yen appreciation in 2008.
- Developed new product lines to attract a younger generation, notably the collaboration between Marc Jacobs and Takashi Murakami for the "Monogram Ouflage" line.
- Louis Vuitton's goal was to adjust its operations according to the changes in the Japanese market trends.
Key Financial Figures of Louis Vuitton
- Key financial figures were reported in 2008 with high profitability and sales growth.
- Profit and revenue figures show strong growth in the Japanese market, which was a key indicator of success.
- Financial data indicates significant growth in sales and profits for the luxury goods division.
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