9.2

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Questions and Answers

Why is the marginal revenue (MR) curve below the demand curve for a monopolist?

  • Because the demand curve is perfectly elastic.
  • Because the monopolist's costs are higher than in competitive markets.
  • Because the monopolist must lower the price on all units to sell one more unit. (correct)
  • Because monopolists can perfectly price discriminate.

At what point does a monopolist maximize profit?

  • Where average total cost is minimized.
  • Where total revenue is maximized.
  • Where marginal cost (MC) equals the price.
  • Where marginal revenue (MR) equals marginal cost (MC). (correct)

After determining the profit-maximizing quantity, how does a monopolist decide what price to charge?

  • The monopolist sets the price equal to the marginal cost at the profit-maximizing quantity.
  • The monopolist sets the price at the intersection of the MR and MC curves.
  • The monopolist sets the price based on the demand curve at the profit-maximizing quantity. (correct)
  • The monopolist sets the price based on the average cost curve at the profit-maximizing quantity.

Which of the following is the correct formula for calculating a monopolist's total revenue (TR)?

<p>TR = Price × Quantity (D)</p> Signup and view all the answers

Which of the following is the correct formula for calculating a monopolist's profit?

<p>Profit = Total Revenue - Total Cost (D)</p> Signup and view all the answers

A monopolist is producing a quantity where marginal revenue (MR) exceeds marginal cost (MC). What should the monopolist do to increase profit?

<p>Increase production to sell more units. (B)</p> Signup and view all the answers

What is a key characteristic of the demand curve faced by a monopolist?

<p>Downward-sloping (B)</p> Signup and view all the answers

A monopolist is currently producing 10 units at a price of $15 per unit. To sell 11 units, the monopolist must lower the price to $14 per unit. What is the marginal revenue of the 11th unit?

<p>$4 (D)</p> Signup and view all the answers

A monopolist's average cost (AC) is $8 per unit, and it sells 20 units at a price of $12 per unit. What is the monopolist's profit?

<p>$80 (A)</p> Signup and view all the answers

What typically happens to marginal cost (MC) as a firm increases production?

<p>It increases due to limited resources. (D)</p> Signup and view all the answers

Flashcards

Monopoly

A market structure characterized by a single seller, high barriers to entry, and significant control over market prices.

Marginal Revenue (MR)

The additional revenue gained from selling one more unit of a good or service.

Marginal Cost (MC)

The cost of producing one additional unit of a good or service.

Profit-Maximizing Quantity

The profit-maximizing level of output for a monopolist occurs when marginal revenue equals marginal cost.

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Total Revenue (TR)

Total revenue calculated by multiplying the price per unit by the quantity sold.

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Total Cost (TC)

Total cost is calculated by multiplying the average cost per unit by the quantity produced

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Profit Calculation

Profit is determined by subtracting total costs from total revenues.

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Study Notes

  • A monopolist has significant control over the market and can influence prices.
  • A monopolist faces a downward-sloping demand curve, unlike firms in perfect competition.
  • Marginal Revenue (MR) is the additional revenue gained from selling one more unit of a good.
  • For a monopolist, MR is always less than the price, due to the need to lower the price on all units sold to increase sales.
  • Marginal Cost (MC) is the cost of producing one additional unit of a good.
  • Typically, the MC curve slopes upward, indicating that producing more units will increase costs.

Profit Maximization Process

  • The monopolist uses a three-step process to determine the profit-maximizing price and quantity.

Step 1: Determine Profit-Maximizing Quantity

  • The monopolist uses the marginal revenue (MR) and marginal cost (MC) to find the optimal output level.
  • The profit-maximizing quantity occurs where MR = MC.
  • For example, if MR is equal to MC at a quantity of 4, this is the output level the monopolist should produce.

Step 2: Decide on the Price to Charge

  • The monopolist sets the price based on the demand curve at the determined quantity.
  • A vertical line is drawn from the profit-maximizing quantity to the demand curve to find the corresponding price.

Step 3: Calculate Total Revenue, Total Cost, and Profit

  • Total Revenue (TR) = Price × Quantity
  • Total Cost (TC) = Average Cost × Quantity
  • Profit = TR − TC

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