Module 2: Translation of Needs into Specifications
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Questions and Answers

What is the purpose of benchmarking against competitive companies?

  • To avoid any comparison with competitors
  • To understand how our company compares to competitors in terms of customer requirements (correct)
  • To copy exactly what they are doing
  • To ignore customer requirements

    • Why is it important to compare specific customer requirements with competitive companies?

  • To randomly select requirements to compete with
  • To ignore customer expectations
  • To understand where our strengths and weaknesses lie compared to competitors (correct)
  • To match exactly what competitors are doing

    • What does the text suggest about the possibility of not being competitive on any customer requirement?

  • It is impossible to not be competitive on any customer requirement
  • It never happens to be non-competitive with competitors
  • It is common to not be competitive on some customer requirements (correct)
  • Being non-competitive is not significant

    • How does benchmarking help in understanding the importance of technical requirements?

    <p>By assessing which technical requirements are more important compared to others</p> Signup and view all the answers

    Why is comparing operational goals or targets essential according to the text?

    <p>To understand and improve on operational performance relative to competitors</p> Signup and view all the answers

    What is the role of the 'house of quality' mentioned in the text?

    <p>To assess product quality by comparing against standards</p> Signup and view all the answers

    A correlation matrix helps in identifying the positive or negative influence between technical requirements.

    <p>True</p> Signup and view all the answers

    The relationship matrix is only related to competitive technical assessment.

    <p>False</p> Signup and view all the answers

    Evaluation of relationship between technical requirements involves assessing the strength of relationships between voices and technical requirements.

    <p>True</p> Signup and view all the answers

    Operational goals are not related to achieving competitiveness according to the text.

    <p>False</p> Signup and view all the answers

    Customers' requirements for an automobile may include fuel efficiency, safety, comfort, break horse power, and sitting capacity.

    <p>True</p> Signup and view all the answers

    The relationship matrix evaluates how well the company performs against its operational goals.

    <p>False</p> Signup and view all the answers

    The weight of an automobile is not considered a customer requirement according to the text.

    <p>False</p> Signup and view all the answers

    Benchmarking against competitors helps in understanding the company's performance relative to its rivals.

    <p>True</p> Signup and view all the answers

    The 'house of quality' is mentioned as a tool to evaluate voice of customers' importance ratings.

    <p>True</p> Signup and view all the answers

    The relationship matrix does not consider competitive technical assessments.

    <p>False</p> Signup and view all the answers

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