Podcast
Questions and Answers
Visual information is defined as the artistic and creative representation or interpretation of an idea, concept, or emotion using different ______.
Visual information is defined as the artistic and creative representation or interpretation of an idea, concept, or emotion using different ______.
media
Humans are inherently 'visually wired' and almost ______% of the brain is involved in visual processing.
Humans are inherently 'visually wired' and almost ______% of the brain is involved in visual processing.
50
According to studies, ______% of a person’s sensory receptors are in the eyes.
According to studies, ______% of a person’s sensory receptors are in the eyes.
70
In just ______ seconds, we can get the sense of a visual scene.
In just ______ seconds, we can get the sense of a visual scene.
The earliest dated paintings are from the Upper ______ period.
The earliest dated paintings are from the Upper ______ period.
Visual information helps in engaging and attracting people due to humans being natural ______ learners.
Visual information helps in engaging and attracting people due to humans being natural ______ learners.
Evaluating the quality of visual presentations is an important skill in media and information ______.
Evaluating the quality of visual presentations is an important skill in media and information ______.
Painting refers to the act of applying paint or other medium to a surface with the use of a ______.
Painting refers to the act of applying paint or other medium to a surface with the use of a ______.
Billboards and posters aim to promote, announce, inform, or ______ the public.
Billboards and posters aim to promote, announce, inform, or ______ the public.
The evaluation of visual information includes the use of ______.
The evaluation of visual information includes the use of ______.
Visual information is more impactful because we remember 80% of what we ______.
Visual information is more impactful because we remember 80% of what we ______.
The medium used in visual information impacts how the ______ is conveyed.
The medium used in visual information impacts how the ______ is conveyed.
Coca-Cola is an example of a brand that effectively uses ______ to advertise.
Coca-Cola is an example of a brand that effectively uses ______ to advertise.
Evaluating visual information's credibility requires analyzing its ______.
Evaluating visual information's credibility requires analyzing its ______.
The Color Emotion Guide illustrates how colors can influence ______ reactions.
The Color Emotion Guide illustrates how colors can influence ______ reactions.
According to Magpile, visual information must be evaluated for its ______ and reliability.
According to Magpile, visual information must be evaluated for its ______ and reliability.
Graphs and charts are used primarily for ______ research.
Graphs and charts are used primarily for ______ research.
Categorical data is grouped into non-overlapping ______.
Categorical data is grouped into non-overlapping ______.
A ______ graph is used to show the comparison between multiple categories.
A ______ graph is used to show the comparison between multiple categories.
Line graphs are especially useful for displaying ______-stamped data.
Line graphs are especially useful for displaying ______-stamped data.
A pie chart is circular in shape and divided into ______.
A pie chart is circular in shape and divided into ______.
The level of creativity in visual information is gauged by its level of creativity and artistic ______.
The level of creativity in visual information is gauged by its level of creativity and artistic ______.
A histogram shows the frequency of cases within defined ______.
A histogram shows the frequency of cases within defined ______.
Creativity in presenting visual information is important in getting people to ______ it.
Creativity in presenting visual information is important in getting people to ______ it.
Continuous data is measured on a ______ or continuum.
Continuous data is measured on a ______ or continuum.
The Evaluation Research Team's article identified two types of data to consider: categorical data and ______ data.
The Evaluation Research Team's article identified two types of data to consider: categorical data and ______ data.
The choice of ______ determines how the audience interprets or reacts to the work.
The choice of ______ determines how the audience interprets or reacts to the work.
Each element in visual information carries a ______ that the creator intends for the audience to receive.
Each element in visual information carries a ______ that the creator intends for the audience to receive.
Timely messages in visual information are considered ______ as they can influence people to act.
Timely messages in visual information are considered ______ as they can influence people to act.
The feelings behind the creation of visual information can be portrayed by the ______ chosen by the creator.
The feelings behind the creation of visual information can be portrayed by the ______ chosen by the creator.
Visual information that engages the audience often relies on capturing their ______ attention.
Visual information that engages the audience often relies on capturing their ______ attention.
Visual information can influence people to move towards things that are beneficial to ______.
Visual information can influence people to move towards things that are beneficial to ______.
These images may either be printed out or viewed through ______ means.
These images may either be printed out or viewed through ______ means.
The term 'sculpture' is defined as the action or art of processing plastic or hard materials into works of ______.
The term 'sculpture' is defined as the action or art of processing plastic or hard materials into works of ______.
One of the most famous sculptures in the Philippines is the ______ in the University of the Philippines.
One of the most famous sculptures in the Philippines is the ______ in the University of the Philippines.
Guillermo E. ______ is the artist behind the Oblation sculpture.
Guillermo E. ______ is the artist behind the Oblation sculpture.
Cartoon and comic strip illustrations are typically two-dimensional and can be either animated or ______.
Cartoon and comic strip illustrations are typically two-dimensional and can be either animated or ______.
Comic strips tell a story through connecting panels of ______.
Comic strips tell a story through connecting panels of ______.
Kikomachine Komix, a popular series by Manix ______, depicts relatable experiences of Filipinos.
Kikomachine Komix, a popular series by Manix ______, depicts relatable experiences of Filipinos.
Sculptures are commonly ______-dimensional works of art.
Sculptures are commonly ______-dimensional works of art.
The earliest paintings are done mostly on cave ______.
The earliest paintings are done mostly on cave ______.
The medium used in early paintings is usually colored earth materials rubbed onto the rough surface of ______.
The medium used in early paintings is usually colored earth materials rubbed onto the rough surface of ______.
The subjects of early paintings are mainly ______.
The subjects of early paintings are mainly ______.
Paintings have evolved from rock surfaces to ______ walls, paper, wood, and cloth.
Paintings have evolved from rock surfaces to ______ walls, paper, wood, and cloth.
The pigments used for painting have evolved from earths and minerals to ______ extracts.
The pigments used for painting have evolved from earths and minerals to ______ extracts.
The painting 'The Parisian Life' by Juan Luna depicts a woman sitting on a sofa in a ______.
The painting 'The Parisian Life' by Juan Luna depicts a woman sitting on a sofa in a ______.
The three gentlemen in 'The Parisian Life' represent significant people in the history of the ______.
The three gentlemen in 'The Parisian Life' represent significant people in the history of the ______.
Photos and images come in various ______.
Photos and images come in various ______.
Flashcards
Cave Paintings
Cave Paintings
Paintings created on cave walls using colored earth materials rubbed onto the rough surface of rocks.
Pigments
Pigments
The materials used to create paintings, such as colored earth, minerals, or plant extracts.
Genres of Art
Genres of Art
Different styles or categories of artwork, such as portraits, landscapes, or still lifes.
Messages in Paintings
Messages in Paintings
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Image
Image
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Photo
Photo
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Visual Information
Visual Information
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Why are visual representations effective?
Why are visual representations effective?
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What does the study by Dr. Lynell Burmark suggest?
What does the study by Dr. Lynell Burmark suggest?
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What is a Visual Information Medium?
What is a Visual Information Medium?
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Define 'Painting'
Define 'Painting'
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When were the earliest paintings created?
When were the earliest paintings created?
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What is the impact of Visual Information on websites?
What is the impact of Visual Information on websites?
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Why are visuals effective for learning?
Why are visuals effective for learning?
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Color in Visual Information
Color in Visual Information
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Medium in Visual Information
Medium in Visual Information
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Evaluation of Visual Information
Evaluation of Visual Information
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Billboards and Posters
Billboards and Posters
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Importance of Visual Information
Importance of Visual Information
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Graphs/Charts
Graphs/Charts
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Bar Graph
Bar Graph
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Line Graph
Line Graph
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Pie Chart
Pie Chart
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Histogram
Histogram
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Categorical Data
Categorical Data
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Continuous Data
Continuous Data
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Evaluation Research
Evaluation Research
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Creativity in Visual Information
Creativity in Visual Information
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Choice of Subject
Choice of Subject
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Choice of Theme or Message
Choice of Theme or Message
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Timely Messages
Timely Messages
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Visual Elements in Communication
Visual Elements in Communication
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Visual Communication
Visual Communication
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Impact of Visual Information
Impact of Visual Information
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Images / Photographs
Images / Photographs
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Sculpture
Sculpture
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Interpretation of Images
Interpretation of Images
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Comic Strips
Comic Strips
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Cartoons
Cartoons
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The Oblation
The Oblation
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Inspiration for the Oblation
Inspiration for the Oblation
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"Kikomachine Komix"
"Kikomachine Komix"
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Study Notes
Module 010 - Visual Information and Media
- Visual information is defined as artistic/creative representation of an idea, concept, or emotion through different media, primarily focusing on visual perception.
- Visual information is easily remembered and processed, as the human brain is largely "visually wired".
- Visual content is highly effective in engaging audiences and attracting attention, given its natural appeal to humans as learners and experiencers.
- Visual information is diverse and comes in many forms and sizes.
Types of Visual Information
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Painting: The application of paint or other mediums to a surface, often on cave walls, rocks, or canvas.
- Earliest known paintings date back 40,000 to 10,000 years ago, primarily focusing on cave wall depictions of animals.
- Mediums evolved from natural pigments (earth materials) to plant extracts.
-
Photos/Images: Reproductions or imitations of real-world objects or persons, now commonly digitally captured.
- Ease of capture and viewing greatly increased with the rise of smartphones.
-
Sculpture: The art of shaping or carving hard or plastic materials into three-dimensional forms.
- Examples in the Philippines include the Oblation, symbolizing a selfless offering.
-
Cartoons/Comic Strips: Two-dimensional illustrations, often animated/printed on paper.
- Comic strips tell stories visually over time in connected panels, and cartoons use these characters in animated sequences.
-
Graphs/Charts: Visual representations used to display quantitative data.
- Bar graphs: Horizontal/vertical bars representing categories/groups of data. Heights show the quantities.
- Line graphs: Show relationships over time (especially useful for time-stamped data).
- Pie charts: Circular displays of categories as slices, enabling comparisons between parts and the whole.
- Histograms: Similar to bar graphs, but typically used to display the frequency of data points / continuous data.
-
Billboards/Posters: Large-scale visual displays with text/images intended as public announcements/advertisements.
Visual Information Processing
- 80% of learning is visual, thus visual information is a powerful medium.
- Visual information needs evaluation, focusing on credibility, reliability, and source.
Evaluation Criteria for Visual Information
- Color Use: How colors are employed to create a desired mood, theme or convey a specific message.
- Medium Use: How the chosen medium (e.g., paint, photography, sculpture) influences the message of the visual.
- Creative Level: The artistic skill/innovation employed in the visual presentation.
- Subject Choice: Visual subjects influence audience interpretation.
- Theme or Message: Messages embedded in the visual, and how they affect or influence the viewer.
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