Module 010 - Visual Information and Media
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Visual information is defined as the artistic and creative representation or interpretation of an idea, concept, or emotion using different ______.

media

Humans are inherently 'visually wired' and almost ______% of the brain is involved in visual processing.

50

According to studies, ______% of a person’s sensory receptors are in the eyes.

70

In just ______ seconds, we can get the sense of a visual scene.

<p>0.01</p> Signup and view all the answers

The earliest dated paintings are from the Upper ______ period.

<p>Paleolithic</p> Signup and view all the answers

Visual information helps in engaging and attracting people due to humans being natural ______ learners.

<p>visual</p> Signup and view all the answers

Evaluating the quality of visual presentations is an important skill in media and information ______.

<p>literacy</p> Signup and view all the answers

Painting refers to the act of applying paint or other medium to a surface with the use of a ______.

<p>brush</p> Signup and view all the answers

Billboards and posters aim to promote, announce, inform, or ______ the public.

<p>persuade</p> Signup and view all the answers

The evaluation of visual information includes the use of ______.

<p>color</p> Signup and view all the answers

Visual information is more impactful because we remember 80% of what we ______.

<p>see</p> Signup and view all the answers

The medium used in visual information impacts how the ______ is conveyed.

<p>message</p> Signup and view all the answers

Coca-Cola is an example of a brand that effectively uses ______ to advertise.

<p>billboards</p> Signup and view all the answers

Evaluating visual information's credibility requires analyzing its ______.

<p>reliability</p> Signup and view all the answers

The Color Emotion Guide illustrates how colors can influence ______ reactions.

<p>emotional</p> Signup and view all the answers

According to Magpile, visual information must be evaluated for its ______ and reliability.

<p>credibility</p> Signup and view all the answers

Graphs and charts are used primarily for ______ research.

<p>quantitative</p> Signup and view all the answers

Categorical data is grouped into non-overlapping ______.

<p>categories</p> Signup and view all the answers

A ______ graph is used to show the comparison between multiple categories.

<p>bar</p> Signup and view all the answers

Line graphs are especially useful for displaying ______-stamped data.

<p>time</p> Signup and view all the answers

A pie chart is circular in shape and divided into ______.

<p>slices</p> Signup and view all the answers

The level of creativity in visual information is gauged by its level of creativity and artistic ______.

<p>sense</p> Signup and view all the answers

A histogram shows the frequency of cases within defined ______.

<p>columns</p> Signup and view all the answers

Creativity in presenting visual information is important in getting people to ______ it.

<p>view</p> Signup and view all the answers

Continuous data is measured on a ______ or continuum.

<p>scale</p> Signup and view all the answers

The Evaluation Research Team's article identified two types of data to consider: categorical data and ______ data.

<p>continuous</p> Signup and view all the answers

The choice of ______ determines how the audience interprets or reacts to the work.

<p>subject</p> Signup and view all the answers

Each element in visual information carries a ______ that the creator intends for the audience to receive.

<p>message</p> Signup and view all the answers

Timely messages in visual information are considered ______ as they can influence people to act.

<p>significant</p> Signup and view all the answers

The feelings behind the creation of visual information can be portrayed by the ______ chosen by the creator.

<p>theme</p> Signup and view all the answers

Visual information that engages the audience often relies on capturing their ______ attention.

<p>immediate</p> Signup and view all the answers

Visual information can influence people to move towards things that are beneficial to ______.

<p>society</p> Signup and view all the answers

These images may either be printed out or viewed through ______ means.

<p>digital</p> Signup and view all the answers

The term 'sculpture' is defined as the action or art of processing plastic or hard materials into works of ______.

<p>art</p> Signup and view all the answers

One of the most famous sculptures in the Philippines is the ______ in the University of the Philippines.

<p>Oblation</p> Signup and view all the answers

Guillermo E. ______ is the artist behind the Oblation sculpture.

<p>Tolentino</p> Signup and view all the answers

Cartoon and comic strip illustrations are typically two-dimensional and can be either animated or ______.

<p>printed</p> Signup and view all the answers

Comic strips tell a story through connecting panels of ______.

<p>illustrations</p> Signup and view all the answers

Kikomachine Komix, a popular series by Manix ______, depicts relatable experiences of Filipinos.

<p>Abrera</p> Signup and view all the answers

Sculptures are commonly ______-dimensional works of art.

<p>three</p> Signup and view all the answers

The earliest paintings are done mostly on cave ______.

<p>walls</p> Signup and view all the answers

The medium used in early paintings is usually colored earth materials rubbed onto the rough surface of ______.

<p>rocks</p> Signup and view all the answers

The subjects of early paintings are mainly ______.

<p>animals</p> Signup and view all the answers

Paintings have evolved from rock surfaces to ______ walls, paper, wood, and cloth.

<p>building</p> Signup and view all the answers

The pigments used for painting have evolved from earths and minerals to ______ extracts.

<p>plant</p> Signup and view all the answers

The painting 'The Parisian Life' by Juan Luna depicts a woman sitting on a sofa in a ______.

<p>café</p> Signup and view all the answers

The three gentlemen in 'The Parisian Life' represent significant people in the history of the ______.

<p>Philippines</p> Signup and view all the answers

Photos and images come in various ______.

<p>colors</p> Signup and view all the answers

Flashcards

Cave Paintings

Paintings created on cave walls using colored earth materials rubbed onto the rough surface of rocks.

Pigments

The materials used to create paintings, such as colored earth, minerals, or plant extracts.

Genres of Art

Different styles or categories of artwork, such as portraits, landscapes, or still lifes.

Messages in Paintings

The meaning or message conveyed by a painting, which can be interpreted through its subject matter, style, and symbolism.

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Image

A reproduction or imitation of a person or thing in solid form.

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Photo

A picture or likeness obtained by photography.

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Visual Information

Using images, drawings, or other visual elements to communicate an idea, concept, or emotion.

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Why are visual representations effective?

Visual representations are easier to remember than text or audio.

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What does the study by Dr. Lynell Burmark suggest?

The study suggests humans are naturally inclined to understand and process information through visuals.

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What is a Visual Information Medium?

A broad term that encompasses various artistic and creative media. This can be a painting, sketch, photograph, infographic or even a video.

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Define 'Painting'

An image created using pigments or other substances applied to a surface like canvas, paper, or wall.

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When were the earliest paintings created?

The earliest paintings date back to the Upper Paleolithic period, around 40,000 to 10,000 years ago.

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What is the impact of Visual Information on websites?

Websites with visual content tend to have higher engagement and views.

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Why are visuals effective for learning?

People are drawn to visuals, making them effective for teaching, learning, and communication.

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Color in Visual Information

The colors used in a visual representation can reveal the theme, subject, and intended message. For example, logos often use colors to convey specific emotions about a company or product.

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Medium in Visual Information

The materials used in a visual representation can influence its message and impact. The type of medium contributes to the overall meaning and effectiveness of the communication.

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Evaluation of Visual Information

Visual information should be evaluated for accuracy, reliability, and bias. This helps us determine if the information can be trusted.

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Billboards and Posters

Large illustrations or images, often with text, used for public advertising, announcements, or persuasive messages.

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Importance of Visual Information

Visual information plays a significant role in learning, with studies suggesting we remember up to 80% of what we see and do.

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Graphs/Charts

Visual representations of data, often used for quantitative research to present large amounts of information in an easily understandable format.

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Bar Graph

A type of graph where bars represent categories or groups of data, with the height of each bar indicating the quantity in that category. Ideal for comparing multiple categories.

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Line Graph

A graph that shows the relationship between multiple data points over time, particularly useful for time-stamped data.

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Pie Chart

A circular chart divided into slices, each representing a category. It's useful for showing the proportion of each category in relation to the whole.

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Histogram

A type of graph similar to a bar graph, but the bars are connected to show the frequency of data falling within defined intervals. This is used for continuous data.

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Categorical Data

Data that can be grouped into non-overlapping categories.

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Continuous Data

Data that is measured on a continuous scale or continuum, allowing for values between categories.

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Evaluation Research

The process of systematically collecting, analyzing, and interpreting data to evaluate the effectiveness of programs, interventions, or policies.

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Creativity in Visual Information

The level of creativity in a visual information piece determines its aesthetic appeal and how effectively it captures attention.

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Choice of Subject

Subject choice in visual information influences how the audience interprets and reacts to the piece.

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Choice of Theme or Message

The theme or message behind a visual information piece is conveyed through its elements, affecting how the audience understands it.

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Timely Messages

The effectiveness of visual information is often judged by its timeliness and how it can influence people to take action.

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Visual Elements in Communication

The use of color, lines, shapes, and other elements effectively conveys a message or emotion.

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Visual Communication

Visual information is a communication tool that uses visual elements to deliver information.

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Impact of Visual Information

The use of visual information can effectively influence people's understanding and decision-making.

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Images / Photographs

A visual representation that is widely accessible and easily interpreted through digital means or physical prints. Often viewed and captured with smartphones due to their accessibility.

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Sculpture

A three-dimensional work of art created by shaping materials like clay, wood, or metal. It often tells a story or conveys an idea through form.

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Interpretation of Images

The style and use of color in a visual media can greatly affect its interpretation and how we understand it.

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Comic Strips

A type of visual media that uses illustrations to tell a story in panels. The panels are connected to form a narrative.

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Cartoons

A type of visual media that uses animated illustrations to tell a story. The characters move and interact.

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The Oblation

The Oblation is a famous sculpture in the Philippines, symbolizing a selfless offering to one's country.

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Inspiration for the Oblation

The Oblation is inspired by the second verse of Rizal's "Mi Ultimo Adios" which speaks about selfless service.

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"Kikomachine Komix"

"Kikomachine Komix" is a popular Filipino comic strip series by Manix Abrera, depicting relatable everyday experiences.

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Study Notes

Module 010 - Visual Information and Media

  • Visual information is defined as artistic/creative representation of an idea, concept, or emotion through different media, primarily focusing on visual perception.
  • Visual information is easily remembered and processed, as the human brain is largely "visually wired".
  • Visual content is highly effective in engaging audiences and attracting attention, given its natural appeal to humans as learners and experiencers.
  • Visual information is diverse and comes in many forms and sizes.

Types of Visual Information

  • Painting: The application of paint or other mediums to a surface, often on cave walls, rocks, or canvas.

    • Earliest known paintings date back 40,000 to 10,000 years ago, primarily focusing on cave wall depictions of animals.
    • Mediums evolved from natural pigments (earth materials) to plant extracts.
  • Photos/Images: Reproductions or imitations of real-world objects or persons, now commonly digitally captured.

    • Ease of capture and viewing greatly increased with the rise of smartphones.
  • Sculpture: The art of shaping or carving hard or plastic materials into three-dimensional forms.

    • Examples in the Philippines include the Oblation, symbolizing a selfless offering.
  • Cartoons/Comic Strips: Two-dimensional illustrations, often animated/printed on paper.

    • Comic strips tell stories visually over time in connected panels, and cartoons use these characters in animated sequences.
  • Graphs/Charts: Visual representations used to display quantitative data.

    • Bar graphs: Horizontal/vertical bars representing categories/groups of data. Heights show the quantities.
    • Line graphs: Show relationships over time (especially useful for time-stamped data).
    • Pie charts: Circular displays of categories as slices, enabling comparisons between parts and the whole.
    • Histograms: Similar to bar graphs, but typically used to display the frequency of data points / continuous data.
  • Billboards/Posters: Large-scale visual displays with text/images intended as public announcements/advertisements.

Visual Information Processing

  • 80% of learning is visual, thus visual information is a powerful medium.
  • Visual information needs evaluation, focusing on credibility, reliability, and source.

Evaluation Criteria for Visual Information

  • Color Use: How colors are employed to create a desired mood, theme or convey a specific message.
  • Medium Use: How the chosen medium (e.g., paint, photography, sculpture) influences the message of the visual.
  • Creative Level: The artistic skill/innovation employed in the visual presentation.
  • Subject Choice: Visual subjects influence audience interpretation.
  • Theme or Message: Messages embedded in the visual, and how they affect or influence the viewer.

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Description

Explore the world of visual information and media in this engaging quiz. Discover the significance of visual perception and how different forms, such as painting and images, impact communication and learning. Test your knowledge on the evolution and diversity of visual content.

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