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Modern Family: Season 3 Overview

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Questions and Answers

Why does Modern Family have a broad appeal among audiences?

Because it features a diverse ensemble cast (correct)

For its exclusive promotion on social media

By targeting only white, middle-class audiences

Due to its focus on traditional family dynamics

What contributed to Modern Family being ranked as USA TV’s top scripted series for several years in the 18–49 audience category?

Being heavily promoted via billboards

Focusing solely on the younger demographic

Having a primarily non-diverse cast

Its diverse ensemble cast and challenging of traditional family representations (correct)

How does Modern Family leverage social media for promotion?

By avoiding discussion on any social media platforms

By exclusively using Instagram for promotions

By engaging in frequent discussions on social media platforms

By having links to official social media accounts on the ABC website (correct)

What impact have changes in technology had on audience interaction with media products?

Increased accessibility and consumption of media products Signup and view all the answers

Why is it argued that Modern Family appeals more to white, middle-class audiences?

Because the majority of characters are white, affluent Americans Signup and view all the answers

How are official trailers for each season of Modern Family promoted?

Global availability on platforms like YouTube Signup and view all the answers

What platform can audiences stream Modern Family on?

Disney+ Signup and view all the answers

How did fans primarily engage with the show's content on social media?

Sharing reactions on Twitter Signup and view all the answers

According to Blumler and Katz’s Uses and Gratifications theory, why do audiences watch sitcoms like Modern Family?

To seek entertainment/diversion Signup and view all the answers

How does Modern Family contribute to educating its audience?

By showcasing family structure changes and social issues Signup and view all the answers

What technology advancement has enhanced the pleasure of social interaction for audiences engaging with Modern Family?

Social media platforms Signup and view all the answers

Why might the diverse range of characters and situations in Modern Family appeal to the audience's personal identity?

Relatability to characters and situations portrayed Signup and view all the answers