Modern Family: Season 3 Overview
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Questions and Answers

Why does Modern Family have a broad appeal among audiences?

  • Because it features a diverse ensemble cast (correct)
  • For its exclusive promotion on social media
  • By targeting only white, middle-class audiences
  • Due to its focus on traditional family dynamics

What contributed to Modern Family being ranked as USA TV’s top scripted series for several years in the 18–49 audience category?

  • Being heavily promoted via billboards
  • Focusing solely on the younger demographic
  • Having a primarily non-diverse cast
  • Its diverse ensemble cast and challenging of traditional family representations (correct)

How does Modern Family leverage social media for promotion?

  • By avoiding discussion on any social media platforms
  • By exclusively using Instagram for promotions
  • By engaging in frequent discussions on social media platforms
  • By having links to official social media accounts on the ABC website (correct)

What impact have changes in technology had on audience interaction with media products?

<p>Increased accessibility and consumption of media products (C)</p> Signup and view all the answers

Why is it argued that Modern Family appeals more to white, middle-class audiences?

<p>Because the majority of characters are white, affluent Americans (C)</p> Signup and view all the answers

How are official trailers for each season of Modern Family promoted?

<p>Global availability on platforms like YouTube (A)</p> Signup and view all the answers

What platform can audiences stream Modern Family on?

<p>Disney+ (A)</p> Signup and view all the answers

How did fans primarily engage with the show's content on social media?

<p>Sharing reactions on Twitter (D)</p> Signup and view all the answers

According to Blumler and Katz’s Uses and Gratifications theory, why do audiences watch sitcoms like Modern Family?

<p>To seek entertainment/diversion (B)</p> Signup and view all the answers

How does Modern Family contribute to educating its audience?

<p>By showcasing family structure changes and social issues (A)</p> Signup and view all the answers

What technology advancement has enhanced the pleasure of social interaction for audiences engaging with Modern Family?

<p>Social media platforms (D)</p> Signup and view all the answers

Why might the diverse range of characters and situations in Modern Family appeal to the audience's personal identity?

<p>Relatability to characters and situations portrayed (C)</p> Signup and view all the answers

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