Podcast
Questions and Answers
A potential area of research of Market Research is to identify and know about the people
who influence and decide on the purchase
A potential area of research of Market Research is to identify and know about the people who influence and decide on the purchase
True (A)
The studies on how to introduce a new product in the market are framed in Market
Research focused on demand and sales.
The studies on how to introduce a new product in the market are framed in Market Research focused on demand and sales.
False (B)
In market development growth strategies, it is useful a descriptive study.
In market development growth strategies, it is useful a descriptive study.
True (A)
The advisory committee is a qualitative process to control and analyse the progress of the
research.
The advisory committee is a qualitative process to control and analyse the progress of the research.
Market research is part of an informal and non structured flow that provides information
to the marketing managers.
Market research is part of an informal and non structured flow that provides information to the marketing managers.
The marketing information flow contains reports coming from the order to payment
cycles.
The marketing information flow contains reports coming from the order to payment cycles.
Through the analysis of demographic and psychological variables it is not possible to
predict the consumer behaviour.
Through the analysis of demographic and psychological variables it is not possible to predict the consumer behaviour.
Through a mixed analysis of qualitative and quantitative data in B2B environments, it is
possible to predict the client’s openness to new products and services.
Through a mixed analysis of qualitative and quantitative data in B2B environments, it is possible to predict the client’s openness to new products and services.
Primary data collection methods can be classified according to the nature of the
information obtained between static and dynamic methods.
Primary data collection methods can be classified according to the nature of the information obtained between static and dynamic methods.
An application of qualitative methods is to know the terminology used by consumers and
their behaviour.
An application of qualitative methods is to know the terminology used by consumers and their behaviour.
A nominal scale is a scale that arranges objects or alternatives according to their
magnitude in an ordered relationship.
A nominal scale is a scale that arranges objects or alternatives according to their magnitude in an ordered relationship.
One of the disadvantages of ranking scale is that there are cases where interpretation is
complex if the consumer has a negative image of the product category or concept.
One of the disadvantages of ranking scale is that there are cases where interpretation is complex if the consumer has a negative image of the product category or concept.
The parameter is the value of the parameter calculated using a sample of the population.
The parameter is the value of the parameter calculated using a sample of the population.
The sample variability or random error is smaller for bigger samples.
The sample variability or random error is smaller for bigger samples.
One of the objectives of multivariate analysis is to unveil latent structures.
One of the objectives of multivariate analysis is to unveil latent structures.
Contingency tables show the joint distribution of two isolated variables.
Contingency tables show the joint distribution of two isolated variables.
It is not important in segmentation if the segmentation criteria are not easily identifiable
and measurable
It is not important in segmentation if the segmentation criteria are not easily identifiable and measurable
The buying intention is a general and specific segmentation criteria.
The buying intention is a general and specific segmentation criteria.
Presenting the results of a market research study to management generally involves a
formal written report as well as an oral presentation.
Presenting the results of a market research study to management generally involves a formal written report as well as an oral presentation.
The time dedicated to designing the questionnaire has to be considered to prepare the
market research report.
The time dedicated to designing the questionnaire has to be considered to prepare the market research report.
Flashcards
Mock Tests
Mock Tests
Practice tests designed to mimic the format and content of an actual exam, providing a simulated testing environment for self-assessment and preparation.
Familiarization with Exam Format
Familiarization with Exam Format
To become accustomed to the structure and question types of the actual exam, helping students feel more comfortable on the test day.
Mock Test Analysis
Mock Test Analysis
The process of analyzing the results of mock tests to identify areas of weakness and revise accordingly.
Identify Knowledge Gaps
Identify Knowledge Gaps
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Time Management Practice
Time Management Practice
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Study Notes
Mock Test 1-10 Overview
- Mock tests 1 through 10 are practice tests for an exam.
- They simulate the exam environment to assess knowledge and identify areas needing improvement.
- The tests are likely graded and provide feedback.
Purpose of Mock Tests
- Familiarize students with the exam's format and structure.
- Identify gaps in understanding across topics.
- Provide practice for time management and test-taking strategies.
- Offer a realistic assessment of preparedness.
- Increase confidence by simulating the exam environment.
- Allow targeted revision of weak areas.
Potential Content of Mock Tests
- The content covers areas relevant to the exam.
- Each test may focus on different chapters or concepts.
- Questions will mirror the exam format (multiple choice, short answer, essay, problem-solving, or case studies).
Importance of Mock Test Analysis
- Review results carefully.
- Analyze mistakes in incorrect answers.
- Identifying common errors and misconceptions allows addressing them during review.
- Use feedback to improve study habits and focus on weaknesses.
- Assess the study plan's effectiveness and adapt it as needed.
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