MobileSwop Starter Overview

MobileSwop Starter Overview

• MobileSwop Starter is a device protection program for Singtel SIM Only plans.
• It provides coverage for one device swap and one screen repair.
• It covers older devices.

MobileSwop Starter Types

• Standalone mobile add-on:

  • Eligible plans: Lite, Core, Plus, SOP30, SOP45
  • Monthly subscription: $5.90
  • Enrolment via Device Registration portal

• Bundled mobile add-on:

  • Eligible plan: Ultra, SOP55
  • Monthly subscription: Free (Worth $5.90 per month)
  • Enrolment via Device Registration portal

Device Eligibility & Registration

• Device eligibility is restricted to 5 years from launch date.
• Device registration is done via a portal (https://mobileswop-singtel.asurion.com/starter)
• Two methods for entering IMEI: manual input or uploading a screenshot.

Device Enrollment via SmartScan

• For subsequent enrolments (after initial enrolment).
• Users select devices via the landing page, then follow prompts.
• Users can only change their device once every 12 months.

Coverage Details

• 1 x device swop
• 1 x screen repair
• Enrolment to another device is permitted as long as there was no prior request within 12 months.

Delivery Schedule (Enhanced)

• Request cut-off time: 4pm the same day
• Delivery times vary based on the enrolment time
• Expedited service (2 hours from acceptance time) is possible for same-day requests

Service Fees

• Swap fee applies, based on the RRP of the device
• Screen repair fee: from $79

Scenarios

• Scenarios illustrate customer actions regarding swaps and re-enrollments over 2 years for both single and multiple device requests, including screen repair.

MobileSwop Starter - Improvement (Pilot Trial 2023)

• No sign-up required during sales transactions

• One MobileSwop Starter per line

• MobileSwop Starter (Pilot):

  • 1 x swop
  • 1 x Battery Replacement (available March 2024 onwards)
  • Device enrolment process through SmartScan
  • Only applicable for SOP55 plans

• MobileSwop Starter (Enhanced):

  • 1 x swop
  • 1 x Screen repair
  • 1x enrolment to another device within 12 months if no prior swop request
  • First device enrolment only requires IMEI
  • Second device enrolment requires SmartScan
  • Applicable across all SIM Only plans
  • Exclusively for Ultra/SOP55 plans

MobileSwop Sell-Against

• MobileSwop Starter does not require sign-up during sales transactions

• MobileSwop Starter:

  • $5.90
  • SIM Only plans only
  • Covers existing and new devices
  • 1 swop
  • 1 screen repair
  • Enrolment to another device within 12 months if no prior swop request

• MobileSwop Unlimited Premium:

  • $13.15/mth
  • Phone plans & SOP IPP
  • Unlimited swops and one replacement
  • Free tech assist (1 screen repair) for Apple/Samsung devices

• MobileSwop Family:

  • $20.19 (UP: $24.12/mth)
  • Covers phones, tablets, and wearables
  • Unlimited device swaps for all devices & one replacement
  • Free tech assist
  • Unlimited screen repair

Target Audience

• MobileSwop Starter:

  • SIM Only plan users
  • Owners of older devices
  • Cost-conscious users
  • BYOD users

• MobileSwop Unlimited Premium:

  • Heavy device users
  • Tech-savvy individuals
  • New device owners

• MobileSwop Family:

  • Families & multi-device users
  • Customers with high device usage across multiple devices
  • Connectivity-focused users
  • New device buyers

Sales Pitch

• Extends warranty for better peace of mind
• Covers SIM Only Plan users
• Hassle-free device swopping & screen repair
• Affordable monthly plan
• Essential device protection

Customer Journey: Device enrollment

• Program Enrolment

  • Customer signs up via QR code.

• Device Registration

  • Customer provides device details.
  • Verification through OTP.

• Customer receives confirmation for enrollment

• Further actions & portal access

Post Purchase

• Customer receives welcome emails & SMS messages.
• Reminders for device enrollment are sent via SMS.

Device enrolment

• Customer portal access
• Manual and upload screenshot options, detailed guides
• Success/failure notifications via SMS and email.

Device Shown in myAsurion Portal

• Portal features
• Device selection view

MobileSwop Journey: Re-registration

• Replicates the family MobileSwop enrolment process

Buy Flow - CRM/RIM

• Bundled and standalone purchases for Mobile Swop Starter

  • Purchase includes required features

• Order summary/confirmation

  • Displaying relevant information & details

• Payment process

  • Options available (credit card, cash etc)

• Bill descriptions

  • Breakdown of each item's details etc

• Buy Flow - eCare

• Viewing/managing MobileSwop Starter subscriptions via online portal

• Confirmation SMS/email are sent upon successful enrollment/cancellation.

GTM Strategy

• Timeline for product launch, deployment, and verification processes

Comms Materials

• Provides various communications tools (website, pamphlets, social media) that describe the MobileSwop Starter product.

FAQ (frequently asked questions)

• Explains MobileSwop Starter features, process, eligibility, and service-related queries.

• Details, including eligibility requirements, device swop details, and associated costs of the service

• Information relating to service, including terms, limitations, and eligibility criteria.

• Explains various services/features, including eligibility, how it works, and fees.

Explore the MobileSwop Starter program offered by Singtel, a device protection scheme designed for SIM Only plans. This quiz covers various aspects including types of add-ons, device eligibility, and registration methods. Test your knowledge on how to protect your device effectively!