Podcast
Questions and Answers
What is the primary advantage of Global System for Mobile Communications (GSM)?
What is the primary advantage of Global System for Mobile Communications (GSM)?
How many years did it take for India to acquire five million mobile subscribers?
How many years did it take for India to acquire five million mobile subscribers?
What is the approximate price at which an Indian customer can purchase a smartphone?
What is the approximate price at which an Indian customer can purchase a smartphone?
What is the primary competition in the Indian mobile services industry?
What is the primary competition in the Indian mobile services industry?
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What was the purpose of creating Global System for Mobile Communications (GSM)?
What was the purpose of creating Global System for Mobile Communications (GSM)?
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What is a benefit of using Global System for Mobile Communications (GSM)?
What is a benefit of using Global System for Mobile Communications (GSM)?
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What is the name of the association that forecasted the number of mobile phone customers in India?
What is the name of the association that forecasted the number of mobile phone customers in India?
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What is the primary purpose of employing a flexible design in research?
What is the primary purpose of employing a flexible design in research?
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What characteristic of a flexible design allows for modifications to the research process?
What characteristic of a flexible design allows for modifications to the research process?
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What is the term for the number of respondents chosen for a survey?
What is the term for the number of respondents chosen for a survey?
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What type of sampling technique was used in the research?
What type of sampling technique was used in the research?
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What was the primary data collection tool used in the research?
What was the primary data collection tool used in the research?
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What is the advantage of using closed-ended questions in a questionnaire?
What is the advantage of using closed-ended questions in a questionnaire?
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What was the secondary source of data in the research?
What was the secondary source of data in the research?
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How many questions made up the survey questionnaire?
How many questions made up the survey questionnaire?
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What has Reliance JIO's entry into the Indian market led to?
What has Reliance JIO's entry into the Indian market led to?
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What is JioPhone known for?
What is JioPhone known for?
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What is one of the peripheral services offered by Jio?
What is one of the peripheral services offered by Jio?
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What was the initial plan for Jio's devices?
What was the initial plan for Jio's devices?
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What was the purpose of Jio's free Wi-Fi hotspots campaign?
What was the purpose of Jio's free Wi-Fi hotspots campaign?
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What is a key feature of Jio's 4G phone?
What is a key feature of Jio's 4G phone?
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What is a key aspect of Jio's marketing mix?
What is a key aspect of Jio's marketing mix?
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What can be inferred about Jio's strategy?
What can be inferred about Jio's strategy?
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What is the primary target audience for Reliance Jio's advertising and promotional efforts?
What is the primary target audience for Reliance Jio's advertising and promotional efforts?
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What is the primary instrument used by Reliance Jio for brand promotion?
What is the primary instrument used by Reliance Jio for brand promotion?
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Who are the Bollywood actors hired by Reliance Jio to promote its brand?
Who are the Bollywood actors hired by Reliance Jio to promote its brand?
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When did Reliance Jio plan to roll out its 4G internet services across India?
When did Reliance Jio plan to roll out its 4G internet services across India?
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What is the purpose of engaging with local cable operators across a network of fibre optic cables?
What is the purpose of engaging with local cable operators across a network of fibre optic cables?
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What type of licence does Reliance Jio have to distribute TV channels and provide television-on-demand?
What type of licence does Reliance Jio have to distribute TV channels and provide television-on-demand?
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In how many circles does Reliance Jio have spectrum in the 800 MHz band?
In how many circles does Reliance Jio have spectrum in the 800 MHz band?
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What is the total length of fibre optic cables that Reliance Jio is using to increase the connection for its internet services?
What is the total length of fibre optic cables that Reliance Jio is using to increase the connection for its internet services?
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What percentage of respondents said their monthly expenditure on mobile recharge is 500 or more?
What percentage of respondents said their monthly expenditure on mobile recharge is 500 or more?
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Which service provider is used by the most respondents?
Which service provider is used by the most respondents?
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What percentage of respondents said they know about Jio?
What percentage of respondents said they know about Jio?
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What percentage of respondents said their monthly expenditure on mobile recharge is 400-500?
What percentage of respondents said their monthly expenditure on mobile recharge is 400-500?
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What percentage of respondents use BSNL services?
What percentage of respondents use BSNL services?
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What percentage of respondents said their monthly expenditure on mobile recharge is 300-400?
What percentage of respondents said their monthly expenditure on mobile recharge is 300-400?
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What percentage of respondents use Airtel services?
What percentage of respondents use Airtel services?
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What percentage of respondents said their monthly expenditure on mobile recharge is 200-300?
What percentage of respondents said their monthly expenditure on mobile recharge is 200-300?
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Study Notes
Industrial Profile of the Mobile Services Industry in India
- The mobile services industry in India is expanding rapidly and has great promise for the future.
- India's development pace has significantly outpaced that of several other markets, including China and Thailand.
- The Cellular Operators Association of India (COAI) forecasts that the number of mobile phone customers in the nation will surpass 50 million by 2010 and 300 million by 2016.
Network Technologies
- Global System for Mobile Communications (GSM) and Code Division Multiple Access (CDMA) are the two primary network technologies used in cellular service.
- GSM was created by the European Union to provide a universal mobile standard, offering higher sales capacity, improved speech quality, and crystal-clear cell phone coverage.
Reliance Jio
- Reliance Jio has fundamentally altered the Indian market and digital life with its unique and ground-breaking marketing techniques.
- Jio has launched a variety of goods and services, including the launch of Internet services to encourage Internet usage across the nation and the adoption of digitalization efforts.
- JioPhone is one of Jio's most well-known services, offering a reasonably priced 4G phone that runs the Kai operating system.
- Jio also offers LYF cellphones, 4G internet services, and peripheral services like texting and music.
Advertising and Promotional Strategy
- Reliance Jio's primary target audience is the young between the ages of 18 and 35.
- The business uses social media marketing initiatives to promote its reasonably priced internet services and employs digital marketing as a powerful instrument for brand promotion.
- Jio hires Bollywood actors like Shahrukh Khan and Amitabh Bachchan to promote its brand and interact with customers on various social media platforms.
Process and Facilities
- Reliance Jio rolled out its 4G internet services across all of India in the first quarter of the 2016-2017 fiscal year.
- Jio will engage with local cable operators across a network of over 250,000 km of fibre optic cables to increase the connection for its internet services.
- Jio has spectrum in the 800 MHz and 1,800 MHz bands in 10 and 6 circles, respectively, across the 22 total circles in the nation.
Research Study
- The study has flexibility in design, construction of non-probability sampling, no pre-planned design for analysis, unstructured tools for gathering data, and no set rules for the operating processes.
- The sample size is 94, and the sampling technique used is convenient sampling.
- The data collection tool used is a questionnaire with 16 closed-ended questions.
Survey Results
- 51.1% of respondents said that their monthly expenditure on mobile recharge is above ₹500.
- 55.3% of respondents use Reliance Jio as their operator, followed by 21.3% who use Airtel, 14.9% who use BSNL, and 8.5% who use Vodafone.
- 82.2% of respondents know about Jio, while 13.8% do not know about Jio.
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Description
This quiz assesses your understanding of the Indian mobile services industry, its growth, and market statistics. It covers the industry's expansion, development pace, and comparison with other markets.
