39 Questions
What is the primary advantage of Global System for Mobile Communications (GSM)?
Improved speech quality
How many years did it take for India to acquire five million mobile subscribers?
Less than two years
What is the approximate price at which an Indian customer can purchase a smartphone?
$150 or less
What is the primary competition in the Indian mobile services industry?
Between mobile service providers
What was the purpose of creating Global System for Mobile Communications (GSM)?
To provide a universal mobile standard
What is a benefit of using Global System for Mobile Communications (GSM)?
Automatic resolution of the issue of someone listening in on calls
What is the name of the association that forecasted the number of mobile phone customers in India?
Cellular Operators Association of India (COAI)
What is the primary purpose of employing a flexible design in research?
To establish a working hypothesis from an operational standpoint
What characteristic of a flexible design allows for modifications to the research process?
Built-in flexibility
What is the term for the number of respondents chosen for a survey?
Sample size
What type of sampling technique was used in the research?
Convenient sampling
What was the primary data collection tool used in the research?
Questionnaire
What is the advantage of using closed-ended questions in a questionnaire?
Respondents are more likely to select an option
What was the secondary source of data in the research?
Corporate website and coworkers
How many questions made up the survey questionnaire?
16 questions
What has Reliance JIO's entry into the Indian market led to?
Fundamental alteration of the country's digital life
What is JioPhone known for?
Being a reasonably priced 4G phone
What is one of the peripheral services offered by Jio?
Texting
What was the initial plan for Jio's devices?
To buy devices from Index
What was the purpose of Jio's free Wi-Fi hotspots campaign?
To determine the level of interest in internet penetration
What is a key feature of Jio's 4G phone?
It is compatible with 4G VoLTE technology
What is a key aspect of Jio's marketing mix?
Low-cost internet connectivity
What can be inferred about Jio's strategy?
Jio's strategy was to encourage internet usage across the nation
What is the primary target audience for Reliance Jio's advertising and promotional efforts?
The young between the ages of 18 and 35
What is the primary instrument used by Reliance Jio for brand promotion?
Digital marketing
Who are the Bollywood actors hired by Reliance Jio to promote its brand?
Shahrukh Khan and Amitabh Bachchan
When did Reliance Jio plan to roll out its 4G internet services across India?
First quarter of the 2016-2017 fiscal year
What is the purpose of engaging with local cable operators across a network of fibre optic cables?
To increase the connection for its internet services
What type of licence does Reliance Jio have to distribute TV channels and provide television-on-demand?
Multi-system operator (MSO) licence
In how many circles does Reliance Jio have spectrum in the 800 MHz band?
10 circles
What is the total length of fibre optic cables that Reliance Jio is using to increase the connection for its internet services?
250,000 km
What percentage of respondents said their monthly expenditure on mobile recharge is 500 or more?
51.1%
Which service provider is used by the most respondents?
Reliance Jio
What percentage of respondents said they know about Jio?
82.2%
What percentage of respondents said their monthly expenditure on mobile recharge is 400-500?
21.3%
What percentage of respondents use BSNL services?
14.9%
What percentage of respondents said their monthly expenditure on mobile recharge is 300-400?
12.8%
What percentage of respondents use Airtel services?
21.3%
What percentage of respondents said their monthly expenditure on mobile recharge is 200-300?
14.9%
Study Notes
Industrial Profile of the Mobile Services Industry in India
- The mobile services industry in India is expanding rapidly and has great promise for the future.
- India's development pace has significantly outpaced that of several other markets, including China and Thailand.
- The Cellular Operators Association of India (COAI) forecasts that the number of mobile phone customers in the nation will surpass 50 million by 2010 and 300 million by 2016.
Network Technologies
- Global System for Mobile Communications (GSM) and Code Division Multiple Access (CDMA) are the two primary network technologies used in cellular service.
- GSM was created by the European Union to provide a universal mobile standard, offering higher sales capacity, improved speech quality, and crystal-clear cell phone coverage.
Reliance Jio
- Reliance Jio has fundamentally altered the Indian market and digital life with its unique and ground-breaking marketing techniques.
- Jio has launched a variety of goods and services, including the launch of Internet services to encourage Internet usage across the nation and the adoption of digitalization efforts.
- JioPhone is one of Jio's most well-known services, offering a reasonably priced 4G phone that runs the Kai operating system.
- Jio also offers LYF cellphones, 4G internet services, and peripheral services like texting and music.
Advertising and Promotional Strategy
- Reliance Jio's primary target audience is the young between the ages of 18 and 35.
- The business uses social media marketing initiatives to promote its reasonably priced internet services and employs digital marketing as a powerful instrument for brand promotion.
- Jio hires Bollywood actors like Shahrukh Khan and Amitabh Bachchan to promote its brand and interact with customers on various social media platforms.
Process and Facilities
- Reliance Jio rolled out its 4G internet services across all of India in the first quarter of the 2016-2017 fiscal year.
- Jio will engage with local cable operators across a network of over 250,000 km of fibre optic cables to increase the connection for its internet services.
- Jio has spectrum in the 800 MHz and 1,800 MHz bands in 10 and 6 circles, respectively, across the 22 total circles in the nation.
Research Study
- The study has flexibility in design, construction of non-probability sampling, no pre-planned design for analysis, unstructured tools for gathering data, and no set rules for the operating processes.
- The sample size is 94, and the sampling technique used is convenient sampling.
- The data collection tool used is a questionnaire with 16 closed-ended questions.
Survey Results
- 51.1% of respondents said that their monthly expenditure on mobile recharge is above ₹500.
- 55.3% of respondents use Reliance Jio as their operator, followed by 21.3% who use Airtel, 14.9% who use BSNL, and 8.5% who use Vodafone.
- 82.2% of respondents know about Jio, while 13.8% do not know about Jio.
This quiz assesses your understanding of the Indian mobile services industry, its growth, and market statistics. It covers the industry's expansion, development pace, and comparison with other markets.
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